Sony Ericsson turns PlayNow arena into mobile app store
By putting apps in the PlayNow arena, users of certain Sony Ericsson phones will be able to shop in one place for media like music and movies, games, ring tones, and now applications. No date was discussed for the start of offering the work of the third party developers. But with PlayNow arena already set up with various billing methods, expanding into apps shouldn't be too difficult.
source: Sony Ericsson via EngadgetMobile