Samsung takes aim at enterprise with "Safe"
Well before Samsung got to this part of its press conference today, Tim Baxter, president of Samsung Americas, said, "The Bring Your Own Device trend has come to a tipping point." This seemed to be a direct shot at BlackBerry, by saying that selling directly to enterprise is a dead trend, and that today, employees simply use the smartphone they already own for their business communication. During the actual announcement of Samsung Safe, this trend was referred to as the "consumerization of enterprise".
Apparently, Samsung Safe will be a framework to offer corporate e-mail, calendar, and contacts, on-device encryption of data, virtual private networks, and mobile device management. The announcement ended Samsung's CES press conference, and we expect to learn more about Safe over the next few days.