Samsung's market share is declining in China & India

Samsung's market share is declining in China & India
Samsung’s market share in China and India is continuing to decline. The South Korean giant has previously dominated both Asian markets, with the company once holding a 20% market share in China and the number one position in India. However, due to increasing competition, the company’s presence has significantly decreased in recent times.

Back in 2013, Samsung was one of the biggest smartphone manufacturers in China, with a total market share of 20%. Shortly after this, though, low-cost manufacturers such as Xiaomi and OPPO began to rise, leading to Samsung’s steep decline in the market. In fact, most recently, the South Korean company’s market share sat at just 0.8%. In addition to this, the fourth quarter of 2017 marked the first time Samsung sold under 10 million units, with sales reaching just 9.8 million smartphones in the quarter. Alongside all of this, Samsung has also begun to experience a slight decrease in the Indian market. For a total of six consecutive years, the company held the coveted title of number one manufacturer in India, but in the final quarter of last year, Samsung’s market share slipped slightly – the company went from 26.2% in Q3 to 23.9% in Q4. This, although a relatively small decrease, was enough the put Samsung back down into second place behind Chinese rival Xiaomi.

Samsung still has the benefit of being the largest smartphone manufacturer worldwide, although the company’s high prices in comparison to the competition appear to be negatively affecting sales. In addition to this, the company is facing increasing competition from Huawei, who has made no secret of its plans to become the number one smartphone manufacturer worldwide, although it currently sits in third place behind Apple.

source: Digitimes

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50 Comments

1. bucknassty

Posts: 1337; Member since: Mar 24, 2017

This shouldnt be a surprise... i wonder what the marketing cost are of these chinese OEMs because they are killing the value per phone in every category

8. sgodsell

Posts: 7365; Member since: Mar 16, 2013

Both those countries make their own brands of Android smartphones, and they always cut the competition in terms of pricing. Even Apple has seen major declines in both market share and revenue in those countries.

43. GalaxyLeads_iCrapFollows

Posts: 216; Member since: Nov 29, 2017

It's hard to understand the citizens of these uneducated third world countries. They either want to buy a phone for dirt cheap or want to pay two years worth of their salary or even cut out a kidney to buy a fruity American phone so they can feel good about themselves. With a consumer base with such illogical thinking, no wonder why Samsung is not doing better in these two countries. Samsung products are targeted at sane, educated consumers who do their research and are educated about what they are getting.

46. mootu

Posts: 1517; Member since: Mar 16, 2017

"Samsung products are targeted at sane, educated consumers who do their research and are educated about what they are getting." Thats odd because every Samsung owner i know bought their phones because friends or family have them and with no research at all. The vast majority of the phone buying public do no research at all and just get whatever is new and shiney from a brand they know. The average person on the street has no idea about SoC's, ram, oled etc, and it only tends to be people who are tech minded (low %) who worry about a phones specs.

47. mootu

Posts: 1517; Member since: Mar 16, 2017

"Samsung products are targeted at sane, educated consumers who do their research and are educated about what they are getting." Thats odd because every Samsung owner i know bought their phones because friends or family have them and with no research at all. The vast majority of the phone buying public do no research at all and just get whatever is new and shiney from a brand they know. The average person on the street has no idea about SoC's, ram, oled etc, and it only tends to be people who are tech minded (low %) who worry about a phones specs.

2. ishaqthkr

Posts: 159; Member since: Mar 26, 2015

Most indians buy midrange phones and Samsung are rubbish in them, so not surprised

5. TitaofManila

Posts: 34; Member since: Mar 17, 2018

I think they prefer Oneplus, Xiaomi, Vivo,etc. Since they are cheaper.

24. nokia12

Posts: 610; Member since: Nov 19, 2013

Samsung isn't loosing "yet" in India , they have been at roughly around 24-25% market share since very long and still are at that level.. With ups and downs It's xiaomi who is gaining market share fast from all other brands.. Samsung strength is in offline sales , while xiaomi in online sales .. 65% of total sales are offline

11. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Just because your can't afford a premium flagship Samsung phone, you call it rubbish? What a fool you are.

15. Nimbus

Posts: 442; Member since: Apr 02, 2018

Tell your shamesung to not release outdated specs,soc in J series phones without 2 year software update and stop over charging for A series midrange phones.In india market no premium brand work for overprice midrange phones same goes for apple,Nokia,sony.If want to get sales release bang for buck devices with 2,3 of software update.We are price senitive market.Only affordable people buy flagship phones rest goes for value per phones devices like one+.

21. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Samsung works very hard and is the world's largest R&D tech spender and you want it to sell as cheap as those stolen counterfeit Chinese products? And as per quality, they aren't even near what Samsung offers. So go purchase them, Samsung doesn't play those cheap games.

42. Medoogalaxy

Posts: 232; Member since: May 25, 2017

Samsung tops brand in Indiahttp://m.theinvestor.co.kr/view.php?ud=20180418000234&np=1 Samsung the most tech company R&D since years https://www.statista.com/statistics/236924/samsung-electronics-research-and-development-expenditure/ Samsung the most company patentshttp://m.theinvestor.co.kr/view.php?ud=20180413000160&np=2 This false news will only be seen here. Of course this serves the pursuit of this dirty site that fights Samsung while hiding the funny and sad news about the company who sponsored them lol. Keep going, you will not change anything

28. Odiin

Posts: 373; Member since: Apr 23, 2013

He said mid-range phones not about flagships.

3. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Think Nokia will be major player again.

12. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Who??

17. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Not your rotten fruit Sheep!

23. rouyal

Posts: 1582; Member since: Jan 05, 2018

Oh shut up, sigpro.

25. vasta

Posts: 74; Member since: Apr 02, 2018

I think you mean HMD Global Oy?

4. toukale

Posts: 631; Member since: Jun 10, 2015

Those market are all about price, if not then your brand needs to be fashionable and cool to justify its high cost. Apple is best position for that and even so are finding those markets though to compete in.

6. MDave

Posts: 210; Member since: Apr 09, 2015

They're not impressed by the warped display so no point in stupidly giving the rest of us blinding glare. Bring back proper flat displays.

10. cncrim

Posts: 1588; Member since: Aug 15, 2011

Android world is option remember? I love curve screen, if you dont like it hey there are so many flat screen out there don’t settle with Samsung.

26. MDave

Posts: 210; Member since: Apr 09, 2015

So why are you against Samsung giving us options again in their flagship range instead of ramming that horrible distorted piece of crap display down our throats? I'm not against them still offering them for those who don't mind the glare and the colour distortion.

27. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Most of Samsung's phones doesn't have a beautiful curve to the screen like their flagships, especially not the kind of phones than Chinese and Indian consumers would buy, which would be the cheaper models that Samsung has, such as the A and J series. Do you even understand any of the things you're commenting on?

7. Junito

Posts: 144; Member since: Feb 12, 2012

Let's be realistic for a minute. Technology has plateaued, and there's only so much you can do with a rectangle. Is about the features you need, like, and want, and most phone offer most. There's no need, to really pay, upwards of $500 anymore for device; markets always go through these devaluations and saturation.

9. cncrim

Posts: 1588; Member since: Aug 15, 2011

Yep. Cheap phone getting good, good phone getting cheap.

13. Nimbus

Posts: 442; Member since: Apr 02, 2018

Shamesung has been releasing outdated soc in J series phones with none of the software update on them or let alone security update and overprice A series phones without any good value for it in such a 30k midrange phone.Same goes for HTC,LG,Sony and Apple.Motorola,Xiaomi,Huwaie,Nokia,Asus will rule the indian market of midrange phones.One+ & nokia for cheap flagship phones,other companies flagship will purchased bcoz of fanboys & phone enthusiast.

14. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

The Indian government is silly to allow the widespread of Chinese devices in its country although it knows that China is its biggest rival in both economy and military power. Those chinese phones gonna collect and spy on their secret and information. But well that's not my problem. And for the rapid grow of Chinese firms it isn't surprised after all those tech are from stealing and exporting data to the central government so that they can produce a cheap low grade products to compete with the real inventors. Still low grade gonna stay low and won't come nowhere near the true authentic manufacturers.

16. tiara6918

Posts: 2263; Member since: Apr 26, 2012

They deserve it. Highly over priced, rubbish specs, same outdated look, lacking basic components. It's good that consumers have opened their eyes and get the real value for money phones through chinese oems

18. Sunbae-min

Posts: 135; Member since: Mar 25, 2018

Samsung it doen't care about those 2 nationalist and racist markets anymore. It does a quality business for good intention and respect the legitimation and fairness of business for the benefit of both parties. Fake and stolen business won't last long.

19. Zylam

Posts: 1816; Member since: Oct 20, 2010

And they call Apple users brainless controlled iSheep. What is this called?

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