New Pandora NOW original music experience goes live on April 4
SiriusXM and Pandora have just announced a brand new exclusive music experience available for subscribers of the former and listeners of the latter: Pandora NOW. The feature mixes “Pandora's extensive listener data” and “SiriusXM's curatorial expertise” to offer users some of the most popular and fast-trending music available at any given moment.
If you're a SiriusXM listener, Pandora NOW will be available as a new curated channel (Channel 3), while Pandora users can experience it as an interactive station with song skipping and thumbs up/down rating, or as a continually-updated playlist for Pandora Premium subscribers.
Another interesting thing about the new feature is that the music played on Pandora NOW will be uncensored and showcase the most listened to and fastest-trending new music on Pandora across all genres, including Pop, Hip Hop, R&B, Dance and Latin.
Last but not least, to celebrate the launch of Pandora NOW, R&B superstar artist Khalid will be at SiriusXM's Rockefeller Center studios on April 4 to launch the new channel and station on SiriusXM and Pandora.