It was a pleasant summer for iOS with market share gains in 7 out of 9 countries

It was a pleasant summer for iOS with market share gains in 7 out of 9 countries
Just released data has revealed that Apple had a pleasant summer around the world. According to Kantar, seven of the nine markets monitored by the analytical firm saw iOS market share rise on a year-over-year basis during the three months ended in August. In the U.S., Apple's mobile operating system had a 35% market share during the three months, up 3.7 percentage points from the same time period in 2016. Android's share during the same months showed a decline of 2.9 percentage points in the states.

Kantar also discovered that during the three month period, the iPhone kept its number one spot at AT&T as usual. Surprisingly though, the device accounted for nearly 50% of the sales at Verizon. Samsung had a rough summer at the nation's largest carrier, posting weaker sales. For the three months ending in August, Samsung narrowly beat out Apple in the U.S. with 35% of the stateside market. Apple had 35% of smartphone sales in the country. Overall, Android owned 63.2% of the U.S. smartphone market from June though August.

In China, where Apple has been facing tough competition from local firms like Huawei and Oppo, iOS market share increase by a healthy 4.3 percentage points to hit 17.7%. In Urban China, the Apple iPhone 7 and Apple iPhone 7 Plus were still on top of the sales charts despite the approaching launch of the Apple iPhone 8 and Apple iPhone 8 Plus. Huawei has a commanding 31% share despite a sluggish 1.5 percentage point year-over-year increase during the three months.


In Great Britain, Samsung used a steady stream of promotions to score a three-year high of 38.4% for the three months ended in August. With a gain of 6.4 percentage points during that period, Android now has a 65.3% share in Great Britain. Apple lost 2 percentage points and owns 33.9% of the market.

It was a good summer for iOS

It was a good summer for iOS


source: Kantar

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25 Comments

1. submar

Posts: 713; Member since: Sep 19, 2014

Windows still alive? Wow...

21. sgodsell

Posts: 6737; Member since: Mar 16, 2013

Windows always used Kantar for their market share. I always wait for IDC results, which are world wide. And much more accurate.

2. L0n3n1nja

Posts: 1511; Member since: Jul 12, 2016

What about the rest of the world?

5. Back_from_beyond

Posts: 1161; Member since: Sep 04, 2015

Kantar doesn't do the rest of the world. Their numbers are rarely accurate though, as they are based on panel research and not actual sales.

22. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Even then, iPA's analysis is just biased as hell. Instead of reporting both Android and iOS fairly, they solely focused on iOS. Android lost market share in 5 markets, 4 where it has above 80% marketshare, and the US, Apple's stronghold. It also gained more than iOS in every market where they gained marketshare. But hey, only Apple wins count for iPA.

23. worldpeace

Posts: 3092; Member since: Apr 15, 2016

They even make 2 articles about this same news.

3. Hollowmost

Posts: 414; Member since: Oct 10, 2017

It was also a pleasing third quarter for Samsung...

24. worldpeace

Posts: 3092; Member since: Apr 15, 2016

Android also grow in 6 countries (Germany, GB, France, Italy, Australia, and Japan) but iPhonearena won't write article about that, or even mention it in this article

4. RevolutionA

Posts: 390; Member since: Sep 30, 2017

Wooaahh!!! Apple rocks all the way. There we see the droids going down, Apple rising and making American's proud.

7. Medoogalaxy

Posts: 232; Member since: May 25, 2017

Keep dreaming in this website

15. RevolutionA

Posts: 390; Member since: Sep 30, 2017

You keep dreaming in your bathroom kiddo

9. Back_from_beyond

Posts: 1161; Member since: Sep 04, 2015

Most of the iOS gains come from Windows Phone phasing out. Btw its Americans, not American's.

14. RevolutionA

Posts: 390; Member since: Sep 30, 2017

Thanks for pointing out. YOU are true American and Apple supporter to make us great

16. baldilocks

Posts: 1428; Member since: Dec 14, 2008

Yeah, ok.......... :smh:

6. Hollowmost

Posts: 414; Member since: Oct 10, 2017

Funny how PA didn't report about Samsung market in the US at 35.2% compared to 35% of apple .....

11. clarity

Posts: 49; Member since: Jun 19, 2017

"Thanks to Verizon, Apple matched Samsung's sales even before the iPhone 8 Posted: 13 Oct 2017, 02:21 , by Daniel P. Daniel P. In the US in particular, Samsung and Apple got neck-and-neck, with 35.2% and 35.0% of sales for the period, respectively." lmao, what about reading all posts on the site before s**tposting fanboy?

12. Hollowmost

Posts: 414; Member since: Oct 10, 2017

" Apple matched Samsung's sales even before the iPhone " this is not true ... 35 < 35.2 #FakeNews

20. kiko007

Posts: 7469; Member since: Feb 17, 2016

Dear God are people like you petty and artificial...

17. RevolutionA

Posts: 390; Member since: Sep 30, 2017

Butt hurt, starving sammy fans searching for numbers. Cry cry....

25. Well-Manicured-Man

Posts: 653; Member since: Jun 16, 2015

These are the results for one quarter and not for the entire market.

8. HansP

Posts: 542; Member since: Oct 16, 2011

It sounds really impressive, until you check the reason. Windows phone has evaporated and lost their share everywhere. iOS generally seems to have gained a fraction of those buyers while Android seems to have swallowed the majority of those users.

10. Medoogalaxy

Posts: 232; Member since: May 25, 2017

The writers in this websites receive money from the company...android swept the market, OS of future Basically this new is fack numbers misleading deceptive, IOS is over

18. RevolutionA

Posts: 390; Member since: Sep 30, 2017

You are over. Don't read the articles then. Get off

13. luis.aag90

Posts: 270; Member since: Aug 12, 2014

Kantar results don't give a full picture regarding global market share because it only targets first world countries. If they had added middle east, African and Latin American countries (where iOS usually has a weak market share), I bet the numbers wouldn't look that bright.

19. Podrick

Posts: 1283; Member since: Aug 19, 2015

Actually a good thing imo. Will push Android OEMs to do better. But one disadvantage, some Android OEMs blindly following Apple's s**tty moves like removing 3.5 mm jack. Granted they need to go someday to make room for newer standards but I'd prefer to have phone with 3.5 mm jack.

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