Just released data has revealed that Apple had a pleasant summer around the world. According to Kantar, seven of the nine markets monitored by the analytical firm saw iOS market share rise on a year-over-year basis during the three months ended in August. In the U.S., Apple's mobile operating system had a 35% market share during the three months, up 3.7 percentage points from the same time period in 2016. Android's share during the same months showed a decline of 2.9 percentage points in the states.
Kantar also discovered that during the three month period, the iPhone kept its number one spot at AT&T as usual. Surprisingly though, the device accounted for nearly 50% of the sales at Verizon. Samsung had a rough summer at the nation's largest carrier, posting weaker sales. For the three months ending in August, Samsung narrowly beat out Apple in the U.S. with 35% of the stateside market. Apple had 35% of smartphone sales in the country. Overall, Android owned 63.2% of the U.S. smartphone market from June though August.
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In China, where Apple has been facing tough competition from local firms like Huawei and Oppo, iOS market share increase by a healthy 4.3 percentage points to hit 17.7%. In Urban China, the Apple iPhone 7 and Apple iPhone 7 Plus were still on top of the sales charts despite the approaching launch of the Apple iPhone 8 and Apple iPhone 8 Plus. Huawei has a commanding 31% share despite a sluggish 1.5 percentage point year-over-year increase during the three months.
"Samsung took full advantage of the weeks just before the iPhone 8 and iPhone X were released in Great Britain, with significant promotional activity that helped drive its overall share to a three-year high of 38.4% for the three months ending August 2017. More than one in four Galaxy S8 buyers cited a specific promotion as a key purchase influencer, and almost half said that a good deal on the price of the phone was key to their purchase. Both of these metrics experienced a large increase over the last two months of the period."- Dominic Sunnebo, Global Business Unit Director, Kantar Worldpanel ComTech
In Great Britain, Samsung used a steady stream of promotions to score a three-year high of 38.4% for the three months ended in August. With a gain of 6.4 percentage points during that period, Android now has a 65.3% share in Great Britain. Apple lost 2 percentage points and owns 33.9% of the market.
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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