HTC

HTC reports its first sales growth in three years plus, owing to its mid-range offerings

HTC reports its first sales growth in three years plus, owing to its mid-range offerings
That long-awaited bit of good news has finally come from HTC! The company posted its first quarterly growth revenue in more than three years, with Q4 2014 sales making a welcome $200 million climb to $1.5 billion (NT$47.9 billion), up from $1.3 billion (NT$42.9 billion) a year ago. HTC's net income for the fourth fiscal quarter of last year (ending in December 31, 2014) is about $14.7 million (NT$470 million), which according to Bloomberg, beats 14 analysts' average estimate of $6.6 million (NT$212 million).

However, if you think the success is owed to HTC's last year flagships, you might be fooling yourself. Reportedly, it was the company's budget offerings introduced to the developing markets that helped HTC arise. Battling the strong-selling iPhone 6 and Xiaomi's cheap smartphones during the holiday period is no joke, so it looks like those nicely spec'd out HTC Desire phones got some well-deserved attention!

Alas, the bad news that - sometimes inevitably - latched on to the good news is that 2014 was the third full year of revenue decline for the company. However, HTC executives Cher Wang and Peter Chou's hopes for improvement sound increasingly believable.

source: HTC , Bloomberg

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28 Comments

1. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Good for you HTC. Keep doing what you are doing best :D And please don't put another ultrapixel camera in HTC M9....

6. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Most probably they will but I am guessing either 13mp dual camera or even 20mp which was the worst part about the 4mp dual system they had.

18. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I will be happy with a 13 mp with a 5mp for dual camera. Possible a 8mp for front facing. The boomsound is just rocking :P might not be the loudest speaker out there, but definitely one of the best.

2. sip1995

Posts: 1771; Member since: Feb 07, 2014

Great phones bring great sales.....happy with my HTC One M7.

9. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

I wouldn't say so. Great sales is what apple and samsung and xiaomi are doing. This is such a tiny increase that it means nothing even in HTC they know it. No one is opening any champagnes there until they get to some kind of respectable market share of 5%. They are around 2% now and thats just pathetic.

13. Supraman21

Posts: 467; Member since: Jun 09, 2010

It sucks because they make way better products than Samsung

19. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

They do but they are priced very badly. Right now in Europe you can find S5 for under 400euro and M8 is still around 500eur. Also everyone gave bad mouth to that mediocre camera which scared lots of customers.

25. Supraman21

Posts: 467; Member since: Jun 09, 2010

It just goes to show that just because you have a lot of sales, it doesn't mean your product is good -Marketing and price are what drive sales. TThey need to learn that. It's even true for Sonys high end and midrangers.

3. robert26101

Posts: 107; Member since: Mar 21, 2014

Great! I hope they bring it with the m9 or hima what ever they're calling it.

4. Rager722 unregistered

I love HTC but my M8 rear camera sucks ass! The front is magnificent though. But what are people suggestiona on this years new phones coming out? If the M9 has an improved camera I might get it but also looking towards LG, One Plus, and MAYBE Samsung.

5. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Make your phones even cheaper with high end specs like the desire 826, I look forward to this years line up. So proud to be part of #teamhtc!

10. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

You work at HTC? lucky you, I am jealous :(

7. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Congrats HTC.

8. ryq24

Posts: 875; Member since: Oct 17, 2011

Sony could learn a thing or two from htc.

11. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Good one. Learn how to go from 10% of world market share in 2011 to 2% in 2014? No one can learn anything good from HTC. They should all look what Apple is doing in the western world and what Xiaomi is doing in Asia.

17. tiara6918

Posts: 2263; Member since: Apr 26, 2012

sony has been doing worse than htc with making only profit from their ps4. their xperia line is complete trash especially with that 6 month cycle update(yeah,i know that's over now in 2015). take a look at this article-http://pocketnow.com/2014/04/04/one-m8-sales they're not really after sales but satisfaction from what they experience. I want to show you an article or a tweet of what i've read before from them but sadly i couldn't find it

20. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

I agree with you. But HTC track over the least 4 years is horrible that no one should copy what they are doing. Horrible marketing, bad priced phones, one huge problem with every flagship and the list goes on. Mediocre M8 camera etc. There is nothing bad in S5, G3 etc, They have some issues but nothing huge like a bad camera like M8 did. And that hurt them.

12. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Desire 816 sell like hotcakes here, might pricey compared to Huawei and xiaomi, but people willing to pay little extra for BoomSound. One m8 might not sell as good as desire 816 but every tech site in China always make reviews using one m8 as benchmark on every high end flagship reviews

21. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Their phones aren't bad to be the issue. Their issue ALWAYS was horrible marketing and absence from all USA carriers which they only recently tried to fix. Plus some not so great priced mid range to low end phones. You can NEVER find a mid range or low end HTC phone thats value for money. For GOD SAKE they had the guy who PLAYS IRON MAN who everyone loves and they used him(wasted the opportunity) horribly and wasted money for nothing.

23. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Think the M8 for Windows gave them some healthy numbers as well. Seems to me and someone can fact check I could be wrong but this since they started making WP again along with Android they have started to turn the corner. Of the 10.5 million WP sold last quarter according to strategy Analytics 9.3 were Lumias, i always wondered who the other 1.2 million devices OEMs were. I think Blu and Yeez moved some units but I saw quite a bit of M8 for Windows commercials on TV I think that accounts for a healthy portion of the 1.2 million devices.

14. android_hitman unregistered

I didn't buy the Note4 because I want to see first the new HTC flagship, I was a huge HTC fan until they did the camera pull :(

15. Commentator

Posts: 3723; Member since: Aug 16, 2011

Yeah, but to be fair, HTC's cameras have never been good, hardware-wise at least.

22. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Yep never. You would think after 10 years of mediocre and horrible cameras when compared to the competition they would learn but they aren't. Plus those bottom huge bezels on that GORGEOUS M8 just seemed silly.

24. sip1995

Posts: 1771; Member since: Feb 07, 2014

They should take a lesson from Nokia...

26. LionStone

Posts: 1048; Member since: Dec 10, 2010

wrong. The DNA's camera takes great pictures, its fast, has a great ffc for it's time and still to this day...great low light, great all-around. Even my Incredible took nice pics and the Inc4G did too...great hardware and software.

16. darkskoliro

Posts: 1092; Member since: May 07, 2012

I don't use a HTC phone anymore, but congratulations :) I will buy another when the time comes.

27. tiara6918

Posts: 2263; Member since: Apr 26, 2012

if you ever read this, what are you using now and why did you switch?

28. darkskoliro

Posts: 1092; Member since: May 07, 2012

Oneplus One :) I'm travelling a lot these days, so I needed something with an amazing battery life, and perhaps a better camera. I didn't choose wrong might I add, the phone lasts me 2 days if I need it to. But the camera is only really good in well lit situations, software needs to be improved for low light as it priorities long shutter speeds when my hands aren't that steady. But then again, I could easily have survived off the Butterfly for another year.

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