Expensive TAG Heuer Connected launched as the first Android Wear-based luxury smartwatch

Expensive TAG Heuer Connected launched as the first Android Wear-based luxury smartwatch
TAG Heuer today officially launched its first smartwatch, which was developed in collaboration with Intel and Google. Called TAG Heuer Connected, the new device is presented by its maker as "the world's smartest luxury watch," while Google calls it "the first luxury watch powered by Android Wear."

Design-wise, the TAG Heuer Connected resembles TAG Heuer's Carrera traditional timepieces, being made out of Titanium Grade 2, and sporting a circular display - a 1.5-inch scratch-resistant sapphire crystal touchscreen with 360 x 360 pixels (240 ppi). Powered by a dual-core 1.6 GHz Intel processor, the TAG Heuer Connected further features Wi-Fi, Bluetooth, 1 GB of RAM, 4 GB of internal memory, and a 410 mAh battery which, according to TAG Heuer, should provide "minimum 25 hours of battery life, based on typical usage."

The TAG Heuer Connected is IP67-certified, thus being dust- and water-resistant. Thanks to a dedicated app, the watch can be paired to handsets running Android 4.3 or later, and iPhones running iOS 8.2 or later.

What about the price of this luxury smartwatch? Well, as expected, the TAG Heuer Connected is not cheap: it costs $1,500, being the most expensive Android Wear device to date. You can buy the new smartwatch starting today in the US - check out the first source link below. Only the version with black bracelets is available online - if you want straps of different colors, you need to look them in TAG Heuer retail stores.

So, is anyone willing to spend $1,500 on this smartwatch?



sources: TAG Heuer, Android Official Blog

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36 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

$1,500? Lol that's okay. I'll stick to my Burberry watch.

2. bucky

Posts: 3784; Member since: Sep 30, 2009

No offence, but tag watches are kinda in a different class. That said, tag isn't working on the mechanics of this watch at all so I don't think it's worth that either. They more so slapped their name on the watch and added the leather strap

3. Extraneus

Posts: 121; Member since: Jun 02, 2012

Not if they're obsolete in four years time, they aren't!

8. bucky

Posts: 3784; Member since: Sep 30, 2009

Analog watches obsolete? I'd take a proper tag or baume and mercies watch any day of the week-even 4 years from now. But I may be old fashion.

10. bucky

Posts: 3784; Member since: Sep 30, 2009

Baume and mercier*

18. Extraneus

Posts: 121; Member since: Jun 02, 2012

I don't mean to be rude, but you HAVE noticed that this article is about a Tag Heuer smartwatch, right...?

26. engineer-1701d unregistered

but if you buy a tag like this you dont care about 4 years.

14. osanilevich

Posts: 287; Member since: Sep 29, 2009

I know I'm going to sound quite snobby by saying this, but Tag Heuer is nothing to scoff at. They've some nice timepieces but there is certainly better quality at the prices they generally ask on their watches

19. bucky

Posts: 3784; Member since: Sep 30, 2009

Ofcourse there are. But Tag is by no means a low or mid end watch-atleast the majority of their pieces arent.

25. engineer-1701d unregistered

its like jordans when you see people line up to buy 300 a pair and non have jobs hahahaha, the first commercial is horrible the second is better but not much, i think this is pushed for the business man that jogs and works out but still needs to let people know hes paid.

5. Wolf_Blitza

Posts: 64; Member since: May 30, 2014

Burberry watches are actually made by Fossil.

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I also have a gun metal gray fossil watch I got for $70, all black Michael Kors watch I got for free. I only got the Burberry watch because it was $350. My next watch is definitely going to be a good one, whether I have to spend over a thousand on it.

29. Furbal unregistered

28. Furbal unregistered

Fossil makes a ton of watches for various vendors. They are a damn good manufacturer for the price of their watches.

32. Taters

Posts: 6474; Member since: Jan 28, 2013

The GS is an amazing watch.

12. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

I own a Tag Carrera, but Android for $1500, no thank you. Maybe in a different life. Just add another $1k and buy the real time piece.

24. Feanor

Posts: 1365; Member since: Jun 20, 2012

You will be able. Check the upgrade programme for the Tag Heuer Connected. After two years you can pay a further $1500 to exchange your Connected with its analog Connected to Eternity version. So, it's like you have spent a total of (an acceptable for a Tag Heuer) €3000 but getting to try first an Android Wear version of it.

30. tbacba

Posts: 134; Member since: Mar 31, 2010

Comparing this watch to mechanical timepieces is not really the point. If you want a smartwatch you're going to buy one. The more relevant comparison would be to other smartwatches positioned as high end devices, e.g. the Apple watch with the Link Bracelet in space gray, priced at $1100. For the money I think most people would go for the Tag.

34. nctx77

Posts: 2540; Member since: Sep 03, 2013

At $1400 for the tag, most would go for the $300 Apple Watch with link bracelet. People criticize people for buying Apple for the name brand. With this tag watch, that's exactly what you would be doing. This watch has no movement inside and is nothing but a metal body and rubber straps running android wear with a TAG logo.

35. Taters

Posts: 6474; Member since: Jan 28, 2013

This looks good though and the Apple watch looks like s**t. Anyways, my watch collection is done now and if I were to blow 1500 it would be for phones, tablet, computer, of a nice suit or jackets or something.

37. tbacba

Posts: 134; Member since: Mar 31, 2010

Note that I said "high end". Sure the $300 Apple watch is the better deal, but if you are a person looking to buy the more expensive Apple watch, for whatever reason, I think the Tag would have more appeal.

21. marorun

Posts: 5029; Member since: Mar 30, 2015

Still better than some other manufacturer thats made an ugly watch for a freaking high price tag!

4. natypes

Posts: 1110; Member since: Feb 02, 2015

That's a good looking watch.

6. ameran

Posts: 344; Member since: Dec 04, 2013

I don't see any reason to pay that much of money when all other smart watches provide the same functions and features. I was expecting a smart connected mechanical from Tag Heuer. It might come from my favorite brand Seiko after all.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I offer 299.99 for it. No watch is worth $1000 I don't care who makes it. Not even Rolex. It's a watch.

15. osanilevich

Posts: 287; Member since: Sep 29, 2009

You'd be surprised at how many people differ with your opinion. Many watches sell in the millions. That said, you'd be quite the lucky person to find a Rolex for $1000

17. thxultra

Posts: 457; Member since: Oct 16, 2014

Can't agree with you more. I can buy quite a few fossil watches for the price of a Rolex I don't care that the Rolex will last forever when it cost 100x more. the Rolex is 100x better either.

11. maherk

Posts: 6877; Member since: Feb 10, 2012

I just slapped a Tag Heuer watchface on my Huawei Watch, does it mean it is worth $1500 now?

13. Taters

Posts: 6474; Member since: Jan 28, 2013

I sold my tag and kind of regret it but I don't think I'll ever buy another ever again.

16. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Which model did you have?

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