Tag Heuer smartwatch coming in November with a hefty price tag

Tag Heuer smartwatch coming in November with a hefty price tag
TAG Heuer chief Jean-Claude Biver couldn't stand the Apple Watch when it first was unveiled last September. He called it feminine and said it had no sex appeal. But over time, the Apple Watch grew on him. By January, he talked about purchasing an Apple Watch, calling it "a fantastic product, an incredible achievement." He sees the Apple Watch getting youngsters interested in timepieces, leading to higher sales of traditional watches.

But traditional is not what Biver is looking to promote at this moment. The watch division of LVMH has announced that it will start to sell its first smartwatch this November, priced at $1400. Back in January, the executive made it clear that TAG Heuer would need help with the technological aspects of a smartwatch since producing such a timepiece is much different than making a traditional one. So TAG Heuer went out and partnered with Google and Intel. You'd be hard pressed to find two better tech companies to work with on such a project.

No specs have been revealed. One area where the TAG Heuer smartwatch will be more than competitive is with the battery life. The device is said to go 40 hours between charges, which tops the battery life on the Apple Watch and those timepieces powered by Android Wear.

TAG Heuer's Biver said previously that he wants the company's smartwach to be considered "Swiss Made" which means that more than 50% of the parts must be manufactured in Switzerland. Considering that the company is heavily relying on its partners to come up with the technology for the device, TAG Heuer's smartwatch might not be able to brag about being home-grown.

source: Bloomberg



1. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

What does their normal watches cost? That should be your info to measure against, and not AW. This will without a doubt be 1000 times more beautiful, and a real looking timepiece.

2. ph00ny

Posts: 2053; Member since: May 26, 2011

Cheaper models in the 1k~2k range and it goes up by a huge margin

13. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

3. arch_angel

Posts: 1651; Member since: Feb 20, 2015

there cheapest watch is 1200$ and there cheapest carrera is1500$ so the smartwatch is actually 100$ cheaper than the watch its being designed after.

4. JonathanAlexander7

Posts: 71; Member since: Jun 20, 2014

yes pleaseee

5. Leonis

Posts: 338; Member since: Jan 08, 2014

Smart watchers are a big gimmick that will eventually die out. Mark my words. They are essentially only good for one thing and one thing only. When you work out and can't carry around your big 5 inch phone. This gimmicky product will die out within 3 years. Once the big boys figure out the smartband for training and tracking your routines this smart watch thingy will be a joke. Biggest waste of money so far.

11. ph00ny

Posts: 2053; Member since: May 26, 2011

If it's a traditional watch with a notification capability, then it should still keep its value right?

6. Blazers

Posts: 751; Member since: Dec 05, 2011

The problem I see with an expensive smartwatch like this, is the tech will be outdated quickly, and the value will drop significantly. Unlike traditional swiss time pieces that keep or increase in value over time.

7. drunkenjay

Posts: 1696; Member since: Feb 11, 2013

looking forward to this.

9. Gadgety

Posts: 173; Member since: Sep 03, 2012

I'm glad they're entering. I could really see the Tag Heuer LS as a smartwatch.

10. robocopvn

Posts: 504; Member since: Mar 10, 2010

Its the true luxury thing. And the price is not high, comparing to normal price from Tag Heuer. Fruit's Iwatch? Haha joke ?

12. NexusX

Posts: 613; Member since: May 16, 2013

luxury watch+android wear = DOA. android wear is a flop as far as i know. while android wear is still at its infancy, watch makers need to make their own open source os before android wear dominates the market.

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