Tag Heuer teases its smartwatch in advance of next month's unveiling
posted by Alan F. / Oct 12, 2015, 5:51 PM
You might recall that Tag's CEO originally called the Apple Watch too feminine when it was first unveiled. Jean-Claude Biver, CEO of the luxury goods company LVMH that includes Tag Heuer, said that at first, he thought that the Apple Watch had been designed by a student. But the executive soon changed his mind. By the beginning of this year, Biver was raving about the Apple Watch. "It’s a fantastic product," he said. "An incredible achievement."
The Tag Heuer Connected will be unveiled on November 9th, and will carry a price tag of $1800. Originally, the CEO talked about having more than 50% of the components sourced in Switzerland so that the product could be marketed as being Swiss made. But that might not be possible. One feature of the watch that Biver kept his word about, was its ability to stay relevant for a long time. Back in May, Biver was talking about ways to keep the watch elements the same as the years go by, but allow owners to update the technology. After all, no one wants to pay $1800 for a watch that becomes obsolete quickly. So a plan is in place that will allow owners of the Tag Heuer Connected to have the technology on the watch updated at certain intervals.
Until the watch is unveiled on November 9th, you can check out the shadowy teaser and try to discern what the wearable looks like in sunshine. Tag has also posted a countdown timer which ticks down the seconds, minutes, hours and days until Tag's new watch is greeted by the light of day.
source: TagHeuer via SlashGear
Posts: 2251; Member since: Jun 07, 2013
a 1800 dollar christmas gift? ogh.
posted on Oct 12, 2015, 6:02 PM 0
Posts: 64; Member since: May 30, 2014
that's a pretty good price for a Tag Heuer, especially a Carrera
posted on Oct 12, 2015, 9:45 PM 1
Posts: 1774; Member since: Jul 30, 2013
Not at all when it will be a smartwatch filled with chips and crap instead of mechanical parts manually crafted etc. So basically its a 5 times more expensive samsung smartwatch with a TAG logo on it.
posted on Oct 13, 2015, 6:07 AM 0
To a certain extent I agree with what you're saying, but the fact that it's a SmartWatch is ultimately irrelevant.... Both for the type of clientele that TAG sells to, and the purpose of the product. It will sell for the exact same reason that Apple's 10K+ Apple watches sell. It really isn't about the internals. It's a Tag, half the point is for it to be unobtainable by "ordinary" people. Perceived exclusivity is part of the appeal for those interested in high end brands. If Ferrari designed a bicycle, you wouldn't expect for it to be sold at the same price as a Trek or Schwinn just because they're functionally the same. That isn't how luxury goods work, and it never will be. Its sticker price is a draw, not a repellent.
posted on Oct 13, 2015, 1:25 PM 1
Posts: 654; Member since: Sep 22, 2014
$1,800 is a joke. If they want BIG money like that, Android needs to adopt a UNIFORM size and shape for their "electronic core uni" that will "snap" into watch "body" so that you can buy the electonics from Google, and buy the rest of the watch (head, bezel, band) from fashion companies and just "snap" the electronics in and out different watch bands.
posted on Oct 12, 2015, 10:26 PM 0
Posts: 443; Member since: May 22, 2009
Other than the brand, what technology can possibly justify this kind of price tag? I'm sure with a name like tag we can expect premium materials on the outside but there'd better be a helluva lot more innovation in terms of design for this to be a typical android wear watch.
posted on Oct 12, 2015, 7:31 PM 0
The brand cachet and craftsmanship are the entire point. If you're the kind of person that thinks of value in terms of specs or functionality, this definitely won't be the watch for you. Especially since Android wear is locked down anyway and there isn't much they could do to it besides custom watch faces. But who knows? Maybe they'll go the route of the fabled Kairos watch and find a way to mix in a traditional mechanical build underneath a transparent display. Might even have a rotating bezel like the gear s2. In any case, to be frank $1800 for a Tag is definitely on the lower end of their price scale.
posted on Oct 12, 2015, 8:12 PM 8
Posts: 5473; Member since: Apr 05, 2013
And they are trying to create an update model where the internals of the watch are updated on a regular basis, so the watch is up to spec. That's also something you don't see in other brands.
posted on Oct 14, 2015, 5:15 AM 0
Posts: 193; Member since: Aug 28, 2012
Seeing as a lower end Tag watch is about the starting price of an Apple watch, I would guess that there is enough premium in the watch to last even if the smart elements aren't fully realized.
posted on Oct 12, 2015, 7:53 PM 2
Posts: 237; Member since: Aug 14, 2015
smartwatches are so lame and worst innovation .You can just buy a good smartphone like moto g instead of a watch that you got to charge daily and have the remaing money spent on something else.
posted on Oct 12, 2015, 9:33 PM 0
Posts: 64; Member since: May 30, 2014
And you could buy a Toyota Corolla, groceries for years, and donate to charity for the price of a Porsche Panamera. Buying luxury items is rarely logical or practical, yet there will always be a market for it. Not saying it's right or wrong, but just the way it is.
posted on Oct 12, 2015, 9:55 PM 5
Posts: 1250; Member since: Dec 03, 2014
It funny. Everytime some of these top people trash talk apple's devices, after a little while they suddenly do an 180.. Wondering if someone got their lawyers working hard with threats of sueing etc.....
posted on Oct 12, 2015, 10:07 PM 0
Posts: 1409; Member since: Sep 29, 2012
I welcome "another beautiful watch" into the Android family... The CEO was right the first time when he said the iWatch looks feminine... I passed on the Samsung Gear S2, cause I'm STILL in love with the Gear S! If i do decide to buy a "round" smartwatch Tag Heuer with it's intel SoC would mostly be the one, more Apps than Tizen OS. O.o
posted on Oct 12, 2015, 11:06 PM 1
Posts: 626; Member since: Sep 23, 2013
I better buy a used car or bike with that money! After 1 year, it'll become obsolete unlike classic eternal models
posted on Oct 13, 2015, 2:15 AM 0
Posts: 273; Member since: Aug 22, 2015
If they can make $1800 worth of smart watch I'd consider buying it, but more likely it's even more style over substance than the Apple Watch with them charging that much simply because fools are willing to pay.
posted on Oct 13, 2015, 3:14 AM 0
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