Tag Heuer teases its smartwatch in advance of next month's unveiling

Tag Heuer teases its smartwatch in advance of next month's unveiling
The Tag Heuer Connected smartwatch is supposed to be unveiled next month, and the watchmaker continues to tease the device. The latest image shows the smartwatch in the shadows, revealing something of a traditional look for the timepiece. The Tag Heuer smartwatch will be the first Android Wear powered timepiece to stray from Qualcomm's Snapdragon chipset, relying instead on an Intel SoC.

You might recall that Tag's CEO originally called the Apple Watch too feminine when it was first unveiled. Jean-Claude Biver, CEO of the luxury goods company LVMH that includes Tag Heuer, said that at first, he thought that the Apple Watch had been designed by a student. But the executive soon changed his mind. By the beginning of this year, Biver was raving about the Apple Watch. "It’s a fantastic product," he said. "An incredible achievement."

The Tag Heuer Connected will be unveiled on November 9th, and will carry a price tag of $1800. Originally, the CEO talked about having more than 50% of the components sourced in Switzerland so that the product could be marketed as being Swiss made. But that might not be possible. One feature of the watch that Biver kept his word about, was its ability to stay relevant for a long time. Back in May, Biver was talking about ways to keep the watch elements the same as the years go by, but allow owners to update the technology. After all, no one wants to pay $1800 for a watch that becomes obsolete quickly. So a plan is in place that will allow owners of the Tag Heuer Connected to have the technology on the watch updated at certain intervals.

Until the watch is unveiled on November 9th, you can check out the shadowy teaser and try to discern what the wearable looks like in sunshine. Tag has also posted a countdown timer which ticks down the seconds, minutes, hours and days until Tag's new watch is greeted by the light of day.

source: TagHeuer via SlashGear



1. bugsbunny00

Posts: 2266; Member since: Jun 07, 2013

a 1800 dollar christmas gift? ogh.

9. Wolf_Blitza

Posts: 64; Member since: May 30, 2014

that's a pretty good price for a Tag Heuer, especially a Carrera

20. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Not at all when it will be a smartwatch filled with chips and crap instead of mechanical parts manually crafted etc. So basically its a 5 times more expensive samsung smartwatch with a TAG logo on it.

22. TerryTerius unregistered

To a certain extent I agree with what you're saying, but the fact that it's a SmartWatch is ultimately irrelevant.... Both for the type of clientele that TAG sells to, and the purpose of the product. It will sell for the exact same reason that Apple's 10K+ Apple watches sell. It really isn't about the internals. It's a Tag, half the point is for it to be unobtainable by "ordinary" people. Perceived exclusivity is part of the appeal for those interested in high end brands. If Ferrari designed a bicycle, you wouldn't expect for it to be sold at the same price as a Trek or Schwinn just because they're functionally the same. That isn't how luxury goods work, and it never will be. Its sticker price is a draw, not a repellent.

23. TerryTerius unregistered

I totally forgot Ferrari does sell bicycles ha, my bad. And they are in fact very highly priced. Granted, there are companies that sell bikes far more expensive than the CX 60. Still though, point stands.

13. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

$1,800 is a joke. If they want BIG money like that, Android needs to adopt a UNIFORM size and shape for their "electronic core uni" that will "snap" into watch "body" so that you can buy the electonics from Google, and buy the rest of the watch (head, bezel, band) from fashion companies and just "snap" the electronics in and out different watch bands.

2. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Could Be My First Smartwatch.

3. vijay.alapati

Posts: 181; Member since: Jan 08, 2015

LG G watch R ;p

4. oddmanout

Posts: 443; Member since: May 22, 2009

Other than the brand, what technology can possibly justify this kind of price tag? I'm sure with a name like tag we can expect premium materials on the outside but there'd better be a helluva lot more innovation in terms of design for this to be a typical android wear watch.

6. TerryTerius unregistered

The brand cachet and craftsmanship are the entire point. If you're the kind of person that thinks of value in terms of specs or functionality, this definitely won't be the watch for you. Especially since Android wear is locked down anyway and there isn't much they could do to it besides custom watch faces. But who knows? Maybe they'll go the route of the fabled Kairos watch and find a way to mix in a traditional mechanical build underneath a transparent display. Might even have a rotating bezel like the gear s2. In any case, to be frank $1800 for a Tag is definitely on the lower end of their price scale.

24. RebelwithoutaClue unregistered

And they are trying to create an update model where the internals of the watch are updated on a regular basis, so the watch is up to spec. That's also something you don't see in other brands.

5. Metropolis75

Posts: 197; Member since: Aug 28, 2012

Seeing as a lower end Tag watch is about the starting price of an Apple watch, I would guess that there is enough premium in the watch to last even if the smart elements aren't fully realized.

15. nctx77

Posts: 2540; Member since: Sep 03, 2013

Starting price for an Apple Watch is $350 for the sport and around $700 for the stainless. This is twice as much my friend.

7. Taters

Posts: 6474; Member since: Jan 28, 2013

Looks nice but too rich for my blood.

8. Astonvan

Posts: 237; Member since: Aug 14, 2015

smartwatches are so lame and worst innovation .You can just buy a good smartphone like moto g instead of a watch that you got to charge daily and have the remaing money spent on something else.

10. Wolf_Blitza

Posts: 64; Member since: May 30, 2014

And you could buy a Toyota Corolla, groceries for years, and donate to charity for the price of a Porsche Panamera. Buying luxury items is rarely logical or practical, yet there will always be a market for it. Not saying it's right or wrong, but just the way it is.

11. Astonvan

Posts: 237; Member since: Aug 14, 2015

Hey i wasnt taking about this particular but the whole smartwatches.

12. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

It funny. Everytime some of these top people trash talk apple's devices, after a little while they suddenly do an 180.. Wondering if someone got their lawyers working hard with threats of sueing etc.....

14. Topcat488

Posts: 1416; Member since: Sep 29, 2012

I welcome "another beautiful watch" into the Android family... The CEO was right the first time when he said the iWatch looks feminine... I passed on the Samsung Gear S2, cause I'm STILL in love with the Gear S! If i do decide to buy a "round" smartwatch Tag Heuer with it's intel SoC would mostly be the one, more Apps than Tizen OS. O.o

16. Spedez

Posts: 542; Member since: Aug 29, 2014

They are right. Apple watch is for ladies and men that are extremely feminine.

17. LikeMyself

Posts: 631; Member since: Sep 23, 2013

I better buy a used car or bike with that money! After 1 year, it'll become obsolete unlike classic eternal models

19. Wolf_Blitza

Posts: 64; Member since: May 30, 2014

really? I thought the Tag CEO said it will be upgradeable to last a lifetime

18. Michael.Parker

Posts: 273; Member since: Aug 22, 2015

If they can make $1800 worth of smart watch I'd consider buying it, but more likely it's even more style over substance than the Apple Watch with them charging that much simply because fools are willing to pay.

21. hanabi

Posts: 177; Member since: Oct 08, 2015

I hope smartphone companies collaborate more with watch companies for synergy

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