Bada Bing Bada Boom - Nokia branding to replace Bing Maps on all devices

Bada Bing Bada Boom - Nokia branding to replace Bing Maps on all devices
Nokia and Microsoft promised they will be working to replace the backend of Bing Maps with Nokia's map technology in May last year, and Stephen Elop now says this will result in Nokia branding of the default maps app on all smartphones that currently use Bing Maps.

Bing Maps features are currently powered by Navteq's mapping services anyway, which is owned by Nokia, so it shouldn't be that hard to merge the backend with Nokia Maps, which are more comprehensive, useable, and offer a greater variety of additional services than Bing Maps in its current state.

CEO Stephen Elop confirmed the upcoming Nokia branding for Microsoft's Bing map service in an interview, saying:


So when time passes, we will start to see the Nokia brand pop up out of the box on Windows Phone handsets from manufacturers as varied as Samsung, which also makes WP devices, and RIM, which uses Microsoft's Bing search and mapping technology, as per last year's agreement.

source: Pocket-lint

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12 Comments

1. chunk1x

Posts: 248; Member since: Jun 25, 2011

Why Bing?

3. eaxvac

Posts: 328; Member since: Jan 15, 2012

why troll?

4. chunk1x

Posts: 248; Member since: Jun 25, 2011

Nokia maps was good so why change to Bing?

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

they didnt. learn to read. they are replacing bing maps on WP7 handsets with nokia maps... not the other way around.

7. Stoli89

Posts: 333; Member since: Jun 28, 2010

BINGo.

2. jubbing

Posts: 150; Member since: Aug 20, 2008

Hm... interesting. It'll only make sense for this to happen once they actually IMPLEMENT Nokia map technology with (or into) Bing Maps.

6. remixfa

Posts: 14605; Member since: Dec 19, 2008

So does this mean all WP7 handsets are going to get full nokia maps with the 3d tech, offline mode, ect? If so, then great!

9. Stoli89

Posts: 333; Member since: Jun 28, 2010

No, that is not what was stated. More than likely, Nokia Maps will be provided to every WP device...but Nokia Drive will only be provided free of charge to Nokia devices. Recall, Nokia Drive is the app that provides turn by turn navigation and some other real time location services. Though I would imagine Nokia will open up subscriptions to non-Nokia WP devices. Lastly, Nokia Maps does have the advantage...along with Nokia Drive...of not requiring a data connection to work. The maps are loaded onto the device, as well as the voice nav. The only thing a data connection is needed for are the real time updates (traffic, etc.).

8. quintell843

Posts: 4; Member since: Jan 10, 2012

Yes!!!!!!

10. Whateverman

Posts: 3295; Member since: May 17, 2009

The question for me is will HTC and Samsung allow a Nokia branded navigation on their devices or will the protest? Sure, iOS currently has Google Maps, but its branding is very descrete. Meh, who knows? May not be such a big deal at all.

11. -RVM-

Posts: 331; Member since: Oct 19, 2011

Will it will add a value for their smartphones, so i don't think they should protest.

12. Whateverman

Posts: 3295; Member since: May 17, 2009

How so? The Nokia name isn't exactly aspiring much confidence nowadays.

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