Bada Bing Bada Boom - Nokia branding to replace Bing Maps on all devices

Bada Bing Bada Boom - Nokia branding to replace Bing Maps on all devices
Nokia and Microsoft promised they will be working to replace the backend of Bing Maps with Nokia's map technology in May last year, and Stephen Elop now says this will result in Nokia branding of the default maps app on all smartphones that currently use Bing Maps.

Bing Maps features are currently powered by Navteq's mapping services anyway, which is owned by Nokia, so it shouldn't be that hard to merge the backend with Nokia Maps, which are more comprehensive, useable, and offer a greater variety of additional services than Bing Maps in its current state.

CEO Stephen Elop confirmed the upcoming Nokia branding for Microsoft's Bing map service in an interview, saying:

So when time passes, we will start to see the Nokia brand pop up out of the box on Windows Phone handsets from manufacturers as varied as Samsung, which also makes WP devices, and RIM, which uses Microsoft's Bing search and mapping technology, as per last year's agreement.

source: Pocket-lint


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