Apple's iOS accounted for 78.3% of mobile online shopping orders during Thanksgiving

Apple's iOS accounted for 78.3% of mobile online shopping orders during Thanksgiving
Most online shoppers continue to turn to the Apple iPhone or Apple iPad when placing orders from a mobile device. On Thanksgiving Day, 78.3% of mobile online orders came from a phone or tablet that was running iOS. Android powered devices made up just 21.5% of e-commerce orders placed by a mobile device. That is actually higher than the 19.3% share Android devices had last year. In 2014, Apple held a higher 79.9% share of mobile online sales made on Thanksgiving.

Even though Android devices own more than half of the U.S. smartphone market, iOS users are much more likely to use their mobile device as a shopping tool, than Android users are. In fact, for every online purchase made on an Android phone or tablet during Thanksgiving, 3.6 were made on an iPhone or iPad.

Overall, mobile sales made up 39.3% of all orders placed online during Thanksgiving, up from last year's 34.3%. From the start of 2015 through October, 28% of online purchases were made on a mobile device. Online revenue rose 12.5% year-over-year, while the number of transactions rose 10.8%. The value of the average order placed online rose by 1.5%.

The data was collected by Custora E-Commerce Pulse, which tracks half a billion anonymous shoppers, more than 200 retailers, and transactions totaling more than $100 billion.

source: Custora via AppleInsider

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50 Comments

1. techandbeers

Posts: 110; Member since: Nov 02, 2015

Holy s**t. This may suggest that Apple users may have more money to spend than Android users. Or, it may suggest Android users are more rational with their money.

2. Chilidog

Posts: 29; Member since: Jun 11, 2015

android users are smart enough to know that black friday is a scam

3. g2a5b0e unregistered

Buying things for less than they usually cost is a scam? And I never even left my house to do so. And yes, I'm an Android user. There is no causation to justify your statement.

4. Chilidog

Posts: 29; Member since: Jun 11, 2015

Do you read the news? Companies that make electronics, especially TV's, make lower quality models missing features and sell them "cheaper" just for black friday. This is basically the definition of a scam.

5. Johnnokia

Posts: 1158; Member since: May 27, 2012

Please stop being an arse. A successful company deserves recognition. This is customers' money and they are free to spend it where they like. Just respect others choices!

8. shiftt

Posts: 333; Member since: May 03, 2015

iPhones are overrated... Not to mention overpriced so it would make sense that those wanting that fashion statement at a "discount". I'd never go through all that on Black Friday for even the top of the line Android phones...nor would any other Android user. Also, most people who say androids suck had a low-end Android and they jumped to conclusions that all were the same.. But that's not the case. That's Apple's game of charging you for the same phone software wise at different price points LOL.

20. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Did you really lol, typing that post? Why is the iPhone overrated, you think people use a ratings system to buy it? Most people buy it, because it suits their needs, and they have a lot vested in the ecosystem. I use the Note 5 as my daily driver, but due to what I have vested in iOS, there's no way I'd leave iOS altogether, so I'm not ditching my iPhone. Wake up dude, people buy what they want in the real world. Lose the tech site, fan boy mindset.

11. Plume-Veil

Posts: 174; Member since: Nov 19, 2015

So really the question you should be asking is, "why can Apple get away with charging so much for their products?" I'll give you three reasons: Apple doesn't just make products -- they make emotional connections with people. They don't just lay out specs -- they lay out a central dogma of "thinking different." Sure this all may be marketing mumbo jumbo. But it makes a big difference. Apple controls every aspect of their products down to the very pixel, which means that they can make experiences super consistent. Just compare iOS to Android. Whenever you complain about Android, people say "yeah, well... you just didn't buy the right phone." Very rarely does the iPhone not meet customer expectations -- you usually know what you're getting yourself into when you buy one. And one bad experience can completely ruin the brand for people -- people still complain about blue screens of death in Windows even though they really don't happen anymore. Haven't seen one in over five years!

12. Plume-Veil

Posts: 174; Member since: Nov 19, 2015

Part of Apple's charm is their exclusivity. If everyone owned Apple products, they would no longer be exclusive. Plus the more marketshare they have, the more viruses and/or anti-trust lawsuits there will be, and the less likely people are to have a consistent experience.

43. Back_from_beyond

Posts: 1148; Member since: Sep 04, 2015

iProducts and exclusivity? Anyone can afford iDevices, Apple more than any company out there counts on Black Friday to boost sales by offering insane discounts. So exclusivity is an illusion and whoever falls for Apple's marketing BS a fool to the core.

14. g2a5b0e unregistered

If that's the case, why wouldn't they do that all the time to maximize profits? Also, what distinguishing marks do these "special models" have so that the manufacturer can distinguish them from their "regular" products? Your story sounds bogus. Provide some proof or get off it.

37. Chilidog

Posts: 29; Member since: Jun 11, 2015

Just google "derivative tv" it's been going on for years...

15. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Can you link us an example?

35. Chilidog

Posts: 29; Member since: Jun 11, 2015

Just google "derivative tv" it's been going on for years...

25. Zylam

Posts: 1782; Member since: Oct 20, 2010

"Do you read the news? Companies that make electronics, especially TV's, make lower quality models missing features and sell them "cheaper" just for black friday. This is basically the definition of a scam." LMAOOOOOOOOOOOOOOOOO.

36. Chilidog

Posts: 29; Member since: Jun 11, 2015

Just google "derivative tv" it's been going on for years...

9. Plume-Veil

Posts: 174; Member since: Nov 19, 2015

More like you are a iFan.

13. g2a5b0e unregistered

Assume what you want. I really don't care, but I never have & probably never will own an iOS device. However, I have no reason to hate on them. I wouldn't expect someone as narrow-minded as yourself to understand that.

18. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

You know that's that racist idiot arte8800 right?

19. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Plume? I absolutely despise TROLL/Arte

21. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Plume is Arte bro, it's only a matter of time before PA drops the hammer. 22 bans and counting.

26. g2a5b0e unregistered

Oh, most definitely, Darkk. His idiotic posts can be spotted a mile away. I've already reported him almost a dozen times this week. I wonder what's holding PA up on the ban hammer this time.

29. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

I wonder that too. I've also reported his idiotic ass, sites better when he's not on it.

17. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Lmao! Glad you checked him on that dumb post my dude. How the hell can buying something for $100, that was $200 the day before be a scam lol? Scam the hell outta me then.

27. g2a5b0e unregistered

Right, exactly. Dude needs to get a better dictionary.

7. verbalize

Posts: 150; Member since: May 03, 2013

No! Just the Walmart trash who shops on Black Friday

23. nodes

Posts: 1151; Member since: Mar 06, 2014

Android users just Google the .apk...

33. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The 2nd sounds more correct The main reason is all the retailers had better black Friday deals of Apple hardware vs Android hardware, so what you think people will go for?

41. engineer-1701d unregistered

i just want to know who they come up with these crazy ways of saying one does more than the other say you go to a store and the shirt u want is not there they order it for u and this is all done on ipad does that count, plus android devices have desktop view and all the browsers out there to stop tracking, so how do they know its not equal or the same since i shop all the time daily in the hundreds range and use desktop mode most of the time

6. Rafishant

Posts: 391; Member since: Oct 13, 2015

Congrats Apple. I don't agree with you most of the time, but you have the best marketing strategy ever.

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