x PhoneArena is hiring! Reviewer in the USA

Apple is America's brand of the year for smartphones and tablets, Verizon the preferred carrier

Posted: , posted by Chris P.

Tags :

Apple is America's brand of the year for smartphones and tablets, Verizon the preferred carrier
A research by Harris Interactive has polled some 38,500 Americans on their brand preferences across categories such as smartphones, tablets and mobile carriers. As you gleaned already, Cupertino ranked first in the smartphone and tablet categories – an impressive feat considering the stiff competition.

Of course, Apple being an American company has an inherent advantage over its rivals on home turf. Nevertheless, the tech giant has flexed its muscles for the world to see, with a better than expected quarter, where it shipped some 31.2m smartphone devices. Speaking of smartphones, the verdict is the following.

Brand of the year in the smartphone category:

1. Apple: 2013 Mobile Phone Brand of the Year, for the second consecutive year
2. HTC
3. Samsung
4. LG

While HTC has traditionally enjoyed some serious support in the States, it is still surprising to see it top a much larger rival like Samsung. Considering its weak sales in the US, it's less of a surprise to see that Nokia didn't get into the top four.

Turning to tablets, the iPad has remained the king of the jungle. With Samsung a distant fourth, it's Amazon and Google breathing in Cupertino's neck.

Brand of the year in the tablet category:

1. Apple iPad Series: 2013 Tablet Brand of the Year, for a third consecutive year
2. Kindle Fire Series
3. Google Nexus Series
4. Samsung Galaxy Series
5. HP Slate Series


And carriers? No surprises here – it's the two behemoths, AT&T and Verizon, that are battling it out. Bigger is better, it turns out, as Verizon snaps the first spot across two categories:

Brand of the year in the Mobile Network category:

1. Verizon: 2013 Mobile Network Brand of the Year, for a second consecutive year
2. AT&T

Brand of the year in the Pre-Paid Mobile Network category:

1. Verizon Wireless: 2013 Pre-Paid Mobile Network Brand of the Year, for a second consecutive year
2. AT&T GoPhone
3. TracFon Wireless

source: Harris Interactive via VentureBeat, Image courtesy of Norebbo

32 Comments
  • Options
    Close





Want to comment? Please login or register.

Latest stories