Huawei exploded in Q4 2018, Apple saw biggest sales drop in years: Gartner

Huawei exploded in Q4 2018, Apple saw biggest sales drop in years: Gartner
The Huawei Mate 20 Pro

Over the past month IDC, Counterpoint, and Strategic Analytics have all released their smartphone shipment estimates for 2018 but today it’s the turn of Gartner who, overall, is rather pessimistic about the fourth quarter.

According to the data gathered, a total of 408.4 million smartphones were shipped between October 1 and December 31. This represents year-on-year growth of just 0.1% or 500,000 units. The biggest brands throughout the period were Samsung, Apple, and Huawei followed by Oppo and Xiaomi. Interestingly enough, though, only two of these companies experienced growth.

Maintaining its number one position was Samsung with shipments of almost 71 million units and a 17.3% market share. While impressive, the figure represents a decline of over 3 million units and a market share drop of 0.9%. But perhaps more worryingly for Samsung is the fact that Huawei was so close behind.

The Chinese giant placed third overall with shipments of 60 million units for the quarter. To put this into perspective, the brand was just 10 million units away from overtaking Samsung and 4 million units behind Apple. The new milestone also represented a massive growth of 17 million units versus the fourth quarter of 2017. As a result, Huawei’s market share skyrocketed 4% to 14.8% during the period.

As mentioned above, Apple landed in second place with 64 million units according to Gartner’s report. As with its rivals, the number is certainly nothing to laugh about. However, it’s indicative of a huge year-on-year decline of almost 9 million units, Apple’s worst iPhone sales drop since the first quarter of 2016.

Moving forward, overall smartphone sales are expected to remain pretty stagnant. If Huawei continues its current growth pattern, though, it could overtake both Samsung and Apple by the end of the year to become the largest smartphone manufacturer in the world. The only thing stopping this is the potentially strong performance from Samsung’s refreshed lineup of devices which now includes the new Galaxy S10 flagships.

Huawei exploded in Q4 2018, Apple saw biggest sales drop in years: Gartner

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25 Comments

1. cncrim

Posts: 1573; Member since: Aug 15, 2011

It is cycle of businesses, what going up must come slowly to market adaptive. In a few years Hauwei will face same fate once new business in block serve customers better need.

2. strawberry

Posts: 66; Member since: Feb 20, 2019

huawei tech is really good!

3. rouyal

Posts: 1567; Member since: Jan 05, 2018

I'm going a different direction and say, Apple is killing it. They are in second, from selling ONLY high margin flagships. Meanwhile, the others are selling disposable budget phones by the truckload to keep up. But, a headline or perspective like that won't reel in the android droolers.

6. OneLove123

Posts: 849; Member since: Aug 28, 2018

They sold 9 millions less than last year. That's the biggest drop of them all.

18. Leo_MC

Posts: 6710; Member since: Dec 02, 2011

In 2016 Apple sold 20 million less iPhones than the previous year; this year's drop doesn't even come close to that number...

8. worldpeace

Posts: 3099; Member since: Apr 15, 2016

That's still a bad news for Apple.. Q4 is always their biggest quarter since they only release new iPhone once a year, you could expect their sales number decreasing every quarter after this, till the next iPhone come out. While huawei keep announcing new model every now and then to keep their growth steady (they'll push their new flagship really soon, the P30)

9. John-Knotts

Posts: 380; Member since: Feb 28, 2015

The only thing Apple is killing are themselves with their skyrocketing prices and stagnet tech.

12. Vancetastic

Posts: 845; Member since: May 17, 2017

Looks like it reeled you in.

15. lyndon420

Posts: 6517; Member since: Jul 11, 2012

What are you talking about? Every single thing apple sells is high margin/very over priced...even their 'budget minded' C/SE/XR lines. Well ok...they've knocked down the price of their SE, but that's really old stock they're trying to clear out.

4. gjkiii

Posts: 38; Member since: Oct 25, 2013

No surprise about Apple.....however using the word exploded in this title for a cell phone story is a bit misleading....

5. alanrock

Posts: 264; Member since: Oct 04, 2018

i'm surprised that Xiaomi didn't "exploded" like Huawei with those prices and all ?

7. OneLove123

Posts: 849; Member since: Aug 28, 2018

Because most of their phones has crappy cameras and doesn't work that great in America

10. alanrock

Posts: 264; Member since: Oct 04, 2018

but this is not data for US market only, but worldwide...

11. meanestgenius

Posts: 21485; Member since: May 28, 2014

No surprise here. Huawei has been absolutely killing it as of late, especially with their high end and Honor sub-brand offerings. Keep up the great work, Huawei.

13. Venom

Posts: 3143; Member since: Dec 14, 2017

High end doesn't mean high quality and that's why I don't plan on getting anything that has Huawei or any other brand that they fall under. The 6T is still the best phone ever imo.

14. mootu

Posts: 1421; Member since: Mar 16, 2017

And yet most tech sites are rating the Honor View 20 as better than the 6T,

19. Venom

Posts: 3143; Member since: Dec 14, 2017

And yet I said IMO. No need to get so defensive. The 6T has the better long term value than the Honor View Whatever.

22. meanestgenius

Posts: 21485; Member since: May 28, 2014

Your proof that the 6T has better long term value than the Honor View 20, or is this another one of your “opinions” as opposed to actual facts?

23. Venom

Posts: 3143; Member since: Dec 14, 2017

I could explain it to you, but I would have better luck with a brick wall.

25. meanestgenius

Posts: 21485; Member since: May 28, 2014

Lmao in other words, you have no proof, you’re just talking out of your backside again.

16. meanestgenius

Posts: 21485; Member since: May 28, 2014

Their high end smartphones are of high quality, and as Mootu already said, the Honor View 20 is rated better than the 6T, which isn’t the “best phone ever” if there are smartphones getting rated better than it.

20. Venom

Posts: 3143; Member since: Dec 14, 2017

It's why I said "imo." Apparently you missed that part.

21. meanestgenius

Posts: 21485; Member since: May 28, 2014

Nope, I saw it. I just decided to make sure the facts were present. Apparently you didn’t understand that part.

24. Venom

Posts: 3143; Member since: Dec 14, 2017

Your warped, extremely biased opinions don't count as facts.

26. meanestgenius

Posts: 21485; Member since: May 28, 2014

Says the guy with warped, extremely biased opinions. Pot, meet kettle.

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