Amazon, not Apple, sold the most smartphones online in the states during Q2

Amazon, not Apple, sold the most smartphones online in the states during Q2
Can you name the company responsible for the largest number of online smartphone sales in the U.S. last quarter? Sure you can, if you glanced at the headline. Research from the Counterpoint Smartphone Channel Share Tracker service released today, reveals that Amazon rang up 23 out of every 100 connected handsets sold online in the states from April through June. That 23% share gave Amazon a comfortable lead over the runner-up, Verizon. Big Red accounted for 13% of online smartphone sales in the states during the three month period.

Amazon was helped during the three months by its Prime Day sales event, which allowed consumers to pick up phones like the Samsung Galaxy Note 8 and Huawei Mate 10 Pro (see image at the top of this article) at more reasonable prices. Phones like the Moto Z3 and Moto G6 helped drive sales during the quarter.


At 9%, Best Buy had the third highest share of U.S. online smartphone purchases from April through June, with Apple's 8% share good enough for fourth place. The report noted that Apple's online sales figure declined during the period as consumers await the 2018 iPhone lineup expected to be unveiled next month. Still, Counterpoint states that online and offline, the Apple iPhone is still the most popular smartphone in the U.S.


Overall, online purchases accounted for 13% of total smartphone sales in the U.S. during the second quarter. That was up from the 12% of total sales earned by online retailers compared to the previous quarter, although online sales volume declined 9% sequentially.


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12 Comments

1. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Only iPhoneArena knows how to add apple in their every second article

2. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

It's a tech site, Apple is a huge player in tech.

5. AngelicusMaximus

Posts: 762; Member since: Dec 20, 2017

This is true, Darkk, but it doesn't make any sense to mention them in the title (in the article, sure) when they weren't even 2nd or recently #1.

7. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

Actually it makes perfect sense. It's all about hits and clicks bro, and Apple news does bring them.

10. AngelicusMaximus

Posts: 762; Member since: Dec 20, 2017

Well, I won't disagree with that.

3. AngelicusMaximus

Posts: 762; Member since: Dec 20, 2017

Agreed, They weren't even second. They weren't recently dethroned from #1. I fail to see the reason why they were mentioned in the title.

12. yalokiy

Posts: 1113; Member since: Aug 01, 2016

They still make the most money.

13. AngelicusMaximus

Posts: 762; Member since: Dec 20, 2017

That's great, but still irrelevant to the article.

9. rouyal

Posts: 1583; Member since: Jan 05, 2018

First thing that came to mind was how many Blu phones Amazon had to ship

11. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Isn't it already true that Apple has one of the least direct sales to its own customers vs carrier and retail sales.

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