AT&T activates 200% more Apple iPads during launch weekend

AT&T activates 200% more Apple iPads during launch weekend
Led by the new Apple iPad Air, AT&T activated 200% more iPads over this past launch weekend than it activated last year. Ralph de la Vega, president and CEO of AT&T Mobility, said that part of the reason for the surge in activations was the attractive pricing of the carrier's Mobile Share plan, which allows tablets to be added to an existing account for $10 per month.

The executive also pointed out that the operator was offering the new iPad for $0 down with its AT&T NEXT plan. With NEXT, customers pay for a device monthly, and after 12 months, you can trade it in for a new phone or tablet. Despite the increase in activations, there are probably still quite a few AT&T customers waiting for the Apple iPad mini with Retina display. Demand has been building for the sequel to the 7.9 inch iPad mini, but Apple has delayed the release of the tablet. The Cupertino based tech giant has had trouble obtaining enough Retina display panels as it attempts to build enough tablets to catch up with what almost certainly will be pent-up demand for the device.

source: PCMag

Related phones

iPad Air
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 8820 mAh



1. funyguy

Posts: 6; Member since: Nov 04, 2013

After the ipad mini retina release I predict 400%, 31 friends of mine are waiting for the mini

2. karim77

Posts: 70; Member since: Dec 10, 2012

Well,the best marketing team label for apple didn't came out of nowhere

3. darkvadervip

Posts: 366; Member since: Dec 08, 2010

To bad we can't do u surface pro on an AT&T plan

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It's an obvious reason why it is 200%. All of the people last year who bought an iPad 3 last year wouldn't buy a 4. So all the iPad 4 sales were severely limited by that double iPad release last year. So this year you have the number you would have had last year if there was only one iPad released. It is just simple logic, nothing amazing about marketing or plans or whatever they attribute this to.

5. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

FF c'mon dude, you sound like a hater man, just give credit where it's due dude. The air is a hit, and a great device bro. This constant calculating hatred you show of apple, takes away from you just being a techie man. Woosaaaaaa

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Calm down sir, how is this hating? It is just simple logic. I'm not saying its bad or something, but its a simple expectation that iPad 4 numbers were low because of iPad 3 release. The fact that they sold millions is great and amazing for them. Yet the iPad 4 would have at least sold twice as many units if the iPad 3 wasn't released 6 months before. Just don't attribute it to AT&T's crappy plans and their NEXT whatever scam is all I am asking.

7. robinlim85

Posts: 86; Member since: May 03, 2013

go do your simple logic elsewhere as well,android or window tablet news page

9. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

That's true, he does seem to zero in on apple articles.

8. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

Ok dude I got ya. My bad +1

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