Windows Phone is the number two OS in Latin America
Last year, Windows Phone was in fourth place in Latin America, but has grown sharply over the last year. On a sequential basis, the platform grew 12% from the first quarter. The Nokia Lumia 520 has become the best selling Windows Phone model and in emerging markets this one device is being lauded for contributing to the strong growth of Microsoft's mobile OS in the area. The Redmond based company mentioned Argentina, Brazil, Chile, Colombia, Mexico and Peru as countries where Windows Phone is showing outstanding growth.
Nokia has been using a two pronged strategy depending on the region. In emerging markets like Latin America, the Finnish based manufacturer has been concentrating on offering low-end models priced accordingly, but with enough features to attract buyers looking for more than just a cheap handset. In the U.S. and other developed markets, Nokia has been using phones like the Nokia Lumia 920, Nokia Lumia 925, Nokia Lumia 928 and Nokia Lumia 1020 to focus (no pun intended) on the line's ability to take great pictures in low-light conditions.
source: Microsoft via TechCrunch
1. AfterShock (Posts: 516; Member since: 02 Nov 2012)
Pay and go phones?
More of a win for Nokia then MS.
9. HansGoneInsane (Posts: 201; Member since: 09 Aug 2013)
No doubt that Nokia has a great design philosophy, coming close to Apple's one. But actually I like WP8 a lot. I think that MS really has contributed its share to this success as well. If I didn't have a Mac, I would definitely consider to switch to WP8. But iOS is just too well connected with Mac OS X.
23. Wiki_jaan (Posts: 622; Member since: 24 Jun 2012)
u can say bigger ipod nano.............. lol
2. Credo (Posts: 558; Member since: 19 Apr 2012)
All thanks to Nokia !!!!!!!!!! Love youuuuuuuuu
14. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
Samsung Android Ftw™®© is the king! Where did, when did Nokia become a king. How funny!
21. apocalypsebc (Posts: 146; Member since: 07 Dec 2010)
Nokia was King before Samsung. Do some research and you want have to ask Where or When.
34. Twashbush (Posts: 47; Member since: 08 Jun 2011)
Motorola was king before any of them! and to me they are currently making the best phones on the market.
35. StreetNerd (Posts: 683; Member since: 08 Dec 2010)
Nokia is dead to US market (but is trying to make a comeback)
Motorola is dead to EU market (havent tried for the last 10 years)
36. Fernandezxc (Posts: 31; Member since: 12 Mar 2012)
HaHa!! TROLL you just happened find the post concerning nokia to 'troll'
40. Credo (Posts: 558; Member since: 19 Apr 2012)
Samsung is king of plastic, Nokia is king of build quality
49. Doakie (Posts: 587; Member since: 06 May 2009)
Right now I think the reality is just that Samsung is king period. They are kicking everyone else up and down the charts, whether that's market share, profits, mind share, the list can go on.
And don't think I'm some Samsung troll trying to rile people up. I don' t even own a Samsung phone any more. I have an HTC One, Asus Fonepad and HP Touchpad.
13. akki20892 (Posts: 1673; Member since: 04 Feb 2013)
Then what I'm here for? Dude.
I love Nokia too.
32. lalalaman (Posts: 133; Member since: 19 Aug 2013)
i makes more of a sense that iphone and blackberry are considered really expensive phones there in 2nd and 3rd world...people rarely buy them...then android floooded with low end phones and became no.1...Nokia is using the same strategy and its working(even i Pakistan only 5%ppl buy an iphone because of its price, limtations of itunes and app store)....im so happy for them :)
3. Googler (Posts: 813; Member since: 10 Jun 2013)
Nokia still has the most sold phone of all time, they know how to make this happen.
25. phil2n (Posts: 458; Member since: 30 Apr 2012)
and troll keeps on trolling and getting cash from Sammy.. All Hail King Troll.
26. zennacko (Posts: 156; Member since: 16 Jun 2013)
Samsung has some(think 5 models or more) cheapo phones with Bada or (old, heavily outdated) Android, but they still fall behind Nokia. Next argument? :P
41. rusticguy (Posts: 2696; Member since: 11 Aug 2012)
They are surviving in Indian market more on Asha and Bipasha phones.
5. LetsBeHonest (Posts: 527; Member since: 04 Jun 2013)
It has no where to go but UP. Good job.
6. Jehovah (Posts: 47; Member since: 25 Jun 2013)
Ok, now would you guys please bring the 1020 to Brazil??? (And the 925)?
20. Jehovah (Posts: 47; Member since: 25 Jun 2013)
No... It is my name. So is the name of my father and grandfather...
24. Jehovah (Posts: 47; Member since: 25 Jun 2013)
I am not... =) The curious thing is that I have two friends at work named Mary and Jesus... We catholic nations... =)
42. -box- (Posts: 3470; Member since: 04 Jan 2012)
I know Brazil is a big country, but did you make it to Rio to see Pope Francis at World Youth Day?
54. Jehovah (Posts: 47; Member since: 25 Jun 2013)
No... I wasn´t able, but I have already had the great satisfaction of being present during a visit of the remarkble John Paul II. =)
39. Credo (Posts: 558; Member since: 19 Apr 2012)
Oh okay, i was just wondering, not kidding, beautiful name !
27. zennacko (Posts: 156; Member since: 16 Jun 2013)
The 1020 would go for R$ 3000, they wouldn't want to bring it there just because at this price range, people would rather buy an iPhone or a Galaxy S4 instead. Most people there don't care about image quality, resolution, OIS, focus, flash, etc. on a phone's camera. They do care about brands and how many social networks they can access through such devices, and if the device is trending, so GS4 and iPhone are natural choices for brazilians willing to spend far beyond the minimum salary to buy a cell phone (hoping not to get stolen as soon as they start using it)
29. Jehovah (Posts: 47; Member since: 25 Jun 2013)
Ok, I guess I am not most people... So how about making it a limited release then? May not be a blast here, but not bringing it would surely produce zero sales, plus you would ensure no consumer would even try your product.
30. -box- (Posts: 3470; Member since: 04 Jan 2012)
Once the initial US exclusivity is done it will be internationally available. Or they'll forego the 1020 for the rumored 1080, which allegedly will be able to use the same case accessories (camera grip & wireless charging) and have a full HD display and extra cores to process images even faster.
44. zennacko (Posts: 156; Member since: 16 Jun 2013)
Not quite, people could just import them, in the same way they did to the iPhone for years and years, until Apple opened a store there. However, given by taxes and duties, it wouldn't come as cheap as everybody would expect...
47. Jehovah (Posts: 47; Member since: 25 Jun 2013)
I considered that myself during the long wait for the 920, but, in addition to taxes and duties, there was another problem with importing it: our (brazillian) 4g network was not compatible with unlocked models acquired in the US. So, in order to get a fully functional phone, I had to wait. I am still unaware if the 1020 is compatible with our 4g network. In the end, I don´t belive there is a substitute for an actual release...
48. zennacko (Posts: 156; Member since: 16 Jun 2013)
It is not compatible because the telecommunications agency (Anatel) was wise enough to sell a different spectrum than the ones used on EU, USA, JP and other countries just so you'll be doomed to buy your beloved 4G phone inside the country, but then there's always 3G to help... It's not that there's a HUGE 4G network (Only the cities involved on FIFA World Cup '14 got 4G) installed, or big reliability, or even decent prices for 4G data. And, to be honest, do you actually need the 4G speeds up to 70~100 mbps (not even mentioning VoLTE because I don't think it'll be supported anytime soon) or it's just a feature that would be "better to have than to miss"?
55. Jehovah (Posts: 47; Member since: 25 Jun 2013)
As a individual buyer, I guess that would make sense to trade 4g for a imported model at a much cheaper price.
But as a Nokia Fan, I think that the release of a phone shows commitment with your product and brand, even if you are not expecting to rule the market. Nokia would be stating that is ready to fight for hearts and minds, even at high end range, no matter if the the 520 is the only hope. Not selling or dalying too long (almost the same), could make a temporary retreat (luckly), a permament defeat...
8. asingha94 (Posts: 219; Member since: 08 Apr 2012)
nokia knows proper marketing,strategy & innovation..In past Windows was a not so popular os...It may take some time but Nokia will take that platform to the top one day for sure.!Good job nokia!
12. UrbanPhantom (Posts: 908; Member since: 30 Oct 2012)
More confirmation that Nokia is on route to becoming a turn-around-success story. Viva El Nokia!!!!
16. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
Yea really UrbanPhantom by selling cheap budget device which they don't make hardly any profit... They can't sell high end device, cause consumers won't, don't carry this phone for there daily drive. What good will this device do....? ™
33. UrbanPhantom (Posts: 908; Member since: 30 Oct 2012)
The point of the Lumia 520 was to achieve exactly what Android was supposed to have been achieving: dumping millions of cheap devices for purchase by budget minded consumers to build-up market share. However, Android got one-up'd, and the L520 offers unbeatable value and speed at it's price point. This remarkable device is going to sweep the developing world off it's smartphone loving feet, and put the name "Nokia" back on the map.
The mid-range and high-end will take care of itself, and Nokia is already in the process of putting together something that will blast the doors off even the most mighty Android device (S4/S5). As for Apple, it's still out there, but barely worth mentioning at this point. Nokia and Microsoft are the ones to watch, and Windows Phone will be making the most noise during the next two years...
15. Muzhhur (Posts: 214; Member since: 14 Sep 2012)
Im from Mexico and I have the Lumia 920, OSOM!
28. itsdeepak4u2000 (Posts: 1500; Member since: 03 Nov 2012)
MS: Thanks Nokia for making us #2 atleast in Latin America.
Nokia: Welcome, we'll definitely move you to the very top but start moving your butt, don't be so lazy.
31. tucutucu (Posts: 48; Member since: 03 Aug 2013)
Nokia's fanatism in Latam is almost a religion...from childs to old aged people...Nokia knows it and the filosophy from his CEO to this region is great because the open politics on manufacturing in situ, in countrys like Brazil, Argentina and Mexico...so people appreciate this, plus the dual loyalty, quality from Nokia's devices and quantity from people's buys.
Now wait until westEurope, then India...Nokia's doing it. For the Q1 2014 I think many people will get wowed.
37. boosook (Posts: 605; Member since: 19 Nov 2012)
Where are the numbers? Second place does not mean anything if the first has, say, 90% of the market and the others fight for crumbs.
Also, what does "most used" mean? I'd like to know how the stats have been made, because otherwise you can create the numbers that you like (for example, you could count the access to sites that are mostly used by wp users), so a study is worth nothing without the methodology.
Third, since this huge success is happening in "emerging" countries (sorry, I hate the term myself) due to the lumia 520, I'd like to hear from the wp fans that one year ago were saying that android phones were selling just because they were cheap…
43. -box- (Posts: 3470; Member since: 04 Jan 2012)
I'm interested in the figures myself, but considering that even in the US the 520/521 are frequently sold out at stores when inventory arrives, I'd say the success and share is warranted.
The 520 was built to dominate the low-end market, which it is doing. There's little wrong with having a low-end phone, as long as it isn't junk. The problem many have/had with low-end androids is that they are typically terrible pieces of kit, made from leftover parts and thus not able to run the newer and actually-decent versions of android, and some from non-major brands don't even get access to the Play Store, creating a very negative experience for the user, who either puts up with it, upgrades to a newer model hoping it will be better, upgrades to a higher-end model (which is what the manufacturers want), or switch platforms. With the 520/521 (and 620 and 720, really), the customer has the same OS with access to the same content (except some games needing at least 1GB of RAM) as the top-of-the-line models, and while they have smaller screens, less-advanced cameras (but still good considering the price, as all are 5MP with good lenses and software), and no camera flash (for some models), the customer is ok having a good all-around phone that works easily, fluidly, and reliably than something that is a source of frustration.
45. tucutucu (Posts: 48; Member since: 03 Aug 2013)
"IDC"...call them and make those questions to them
46. Avenger337 (Posts: 57; Member since: 14 Apr 2013)
If clear is the second in Latin America ....... latin america from another dimension. I rarely see someone with windows phone is considered a myth for my parts, is known to have heard of it but there is evidence that there ..
50. zennacko (Posts: 156; Member since: 16 Jun 2013)
People like to flaunt their iPhones and Galaxies too much for you to notice any WP hanging around, but it's starting to become the favorite of some geeks, C programmers (so they can build apps and use on their phone!) and some other people who clearly know what they're getting into. Not that the iPhone or the Galaxy phones are bad choices, but they seem too mainstream to support any argument of a buyer like "It does this and that for me, while the others don't and there's no app I could buy for that" -- It's a fact that they've become kind of "sub-Vertu" phones, for those who want status, but aren't rich enough to reach the top-tier. Of course, when you buy a phone conscious on what it does and doesn't and what it can do after some new apps/rooting/jailbreaking, it's wonderful... feels much more pro than those teenagers using their insanely expensive phones and data plans only to access youtube, instagram, whatsapp, iMessage, vine, twitter, FB and that's it.
51. poping (unregistered)
using s4 as primary device. still waiting for an awesome wp device as secondary device...
52. poping (unregistered)
actually, i dont even consider ios an os...
ios is a lure... itunes is the trap...
53. poping (unregistered)
i wish future devices can dual boot android and wp...
is it really that difficult?