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Windows Phone is the number two OS in Latin America

Posted: , by Alan F.

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Windows Phone is the number two OS in Latin America
On Thursday, Microsoft made note of the fact that the latest report from IDC shows that in Latin America, Windows Phone is the second most used mobile OS in the region. For Microsoft and Nokia, this is confirmation that they have been on the right track in some markets by using a combination of low prices and plenty of features on phones like the sizzling hot Nokia Lumia 520.

Last year, Windows Phone was in fourth place in Latin America, but has grown sharply over the last year. On a sequential basis, the platform grew 12% from the first quarter. The Nokia Lumia 520 has become the best selling Windows Phone model and in emerging markets this one device is being lauded for contributing to the strong growth of Microsoft's mobile OS in the area. The Redmond based company mentioned Argentina, Brazil, Chile, Colombia, Mexico and Peru as countries where Windows Phone is showing outstanding growth.

Nokia has been using a two pronged strategy depending on the region. In emerging markets like Latin America, the Finnish based manufacturer has been concentrating on offering low-end models priced accordingly, but with enough features to attract buyers looking for more than just a cheap handset. In the U.S. and other developed markets, Nokia has been using phones like the Nokia Lumia 920, Nokia Lumia 925, Nokia Lumia 928 and Nokia Lumia 1020 to focus (no pun intended) on the line's ability to take great pictures in low-light conditions. 

source: Microsoft via TechCrunch

55 Comments
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posted on 22 Aug 2013, 20:20 11

1. AfterShock (Posts: 3698; Member since: 02 Nov 2012)


Pay and go phones?
More of a win for Nokia then MS.

posted on 22 Aug 2013, 21:06 4

9. HansGoneInsane (unregistered)


No doubt that Nokia has a great design philosophy, coming close to Apple's one. But actually I like WP8 a lot. I think that MS really has contributed its share to this success as well. If I didn't have a Mac, I would definitely consider to switch to WP8. But iOS is just too well connected with Mac OS X.

posted on 22 Aug 2013, 22:36

23. Wiki_jaan (Posts: 704; Member since: 24 Jun 2012)


u can say bigger ipod nano.............. lol

posted on 22 Aug 2013, 20:26 23

2. Credo (Posts: 749; Member since: 19 Apr 2012)


All thanks to Nokia !!!!!!!!!! Love youuuuuuuuu

posted on 22 Aug 2013, 20:50 11

7. LetsBeHonest (Posts: 1485; Member since: 04 Jun 2013)


All hail King.

posted on 22 Aug 2013, 21:15 12

10. Credo (Posts: 749; Member since: 19 Apr 2012)


I love Nokia, to be honest ...

posted on 22 Aug 2013, 21:39 7

13. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


Then what I'm here for? Dude.
I love Nokia too.

posted on 22 Aug 2013, 21:53 5

14. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Samsung Android Ftw™®© is the king! Where did, when did Nokia become a king. How funny!

posted on 22 Aug 2013, 22:25 12

21. apocalypsebc (Posts: 148; Member since: 07 Dec 2010)


Nokia was King before Samsung. Do some research and you want have to ask Where or When.

posted on 23 Aug 2013, 01:56

32. lalalaman (Posts: 635; Member since: 19 Aug 2013)


i makes more of a sense that iphone and blackberry are considered really expensive phones there in 2nd and 3rd world...people rarely buy them...then android floooded with low end phones and became no.1...Nokia is using the same strategy and its working(even i Pakistan only 5%ppl buy an iphone because of its price, limtations of itunes and app store)....im so happy for them :)

posted on 23 Aug 2013, 03:30 1

34. Twashbush (Posts: 47; Member since: 08 Jun 2011)


Motorola was king before any of them! and to me they are currently making the best phones on the market.

posted on 23 Aug 2013, 04:27 2

35. StreetNerd (Posts: 828; Member since: 08 Dec 2010)


MOTOROLA?

Nokia is dead to US market (but is trying to make a comeback)
Motorola is dead to EU market (havent tried for the last 10 years)

posted on 23 Aug 2013, 04:36 2

36. Fernandezxc (Posts: 43; Member since: 12 Mar 2012)


HaHa!! TROLL you just happened find the post concerning nokia to 'troll'

posted on 23 Aug 2013, 07:34 2

40. Credo (Posts: 749; Member since: 19 Apr 2012)


Samsung is king of plastic, Nokia is king of build quality

posted on 24 Aug 2013, 00:21

49. Doakie (Posts: 2125; Member since: 06 May 2009)


Right now I think the reality is just that Samsung is king period. They are kicking everyone else up and down the charts, whether that's market share, profits, mind share, the list can go on.

And don't think I'm some Samsung troll trying to rile people up. I don' t even own a Samsung phone any more. I have an HTC One, Asus Fonepad and HP Touchpad.

posted on 22 Aug 2013, 20:31 10

3. Googler (Posts: 813; Member since: 10 Jun 2013)


Nokia still has the most sold phone of all time, they know how to make this happen.

posted on 22 Aug 2013, 22:01 3

18. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


By selling budget phones ™

posted on 23 Aug 2013, 00:20 6

25. phil2n (Posts: 487; Member since: 30 Apr 2012)


and troll keeps on trolling and getting cash from Sammy.. All Hail King Troll.

posted on 23 Aug 2013, 00:30 3

26. zennacko (Posts: 237; Member since: 16 Jun 2013)


Samsung has some(think 5 models or more) cheapo phones with Bada or (old, heavily outdated) Android, but they still fall behind Nokia. Next argument? :P

posted on 23 Aug 2013, 08:15

41. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


They are surviving in Indian market more on Asha and Bipasha phones.

posted on 22 Aug 2013, 20:36 7

4. mottykels (Posts: 386; Member since: 15 May 2013)


Wp8 Goodnews Goodnews all from nokia ;)

posted on 22 Aug 2013, 20:49 9

5. LetsBeHonest (Posts: 1485; Member since: 04 Jun 2013)


It has no where to go but UP. Good job.

posted on 22 Aug 2013, 20:50 7

6. Jehovah (Posts: 69; Member since: 25 Jun 2013)


Ok, now would you guys please bring the 1020 to Brazil??? (And the 925)?

posted on 22 Aug 2013, 21:16 5

11. Credo (Posts: 749; Member since: 19 Apr 2012)


Jehovah? Are you a Jehova's witness? :)

posted on 22 Aug 2013, 22:09 3

20. Jehovah (Posts: 69; Member since: 25 Jun 2013)


No... It is my name. So is the name of my father and grandfather...

posted on 22 Aug 2013, 22:32

22. mattmasi303 (Posts: 18; Member since: 04 Jul 2013)


i think he was joking but it is funny

posted on 22 Aug 2013, 23:43 3

24. Jehovah (Posts: 69; Member since: 25 Jun 2013)


I am not... =) The curious thing is that I have two friends at work named Mary and Jesus... We catholic nations... =)

posted on 23 Aug 2013, 00:34

27. zennacko (Posts: 237; Member since: 16 Jun 2013)


The 1020 would go for R$ 3000, they wouldn't want to bring it there just because at this price range, people would rather buy an iPhone or a Galaxy S4 instead. Most people there don't care about image quality, resolution, OIS, focus, flash, etc. on a phone's camera. They do care about brands and how many social networks they can access through such devices, and if the device is trending, so GS4 and iPhone are natural choices for brazilians willing to spend far beyond the minimum salary to buy a cell phone (hoping not to get stolen as soon as they start using it)

posted on 23 Aug 2013, 01:31 3

29. Jehovah (Posts: 69; Member since: 25 Jun 2013)


Ok, I guess I am not most people... So how about making it a limited release then? May not be a blast here, but not bringing it would surely produce zero sales, plus you would ensure no consumer would even try your product.

posted on 23 Aug 2013, 01:46 2

30. -box- (Posts: 3991; Member since: 04 Jan 2012)


Once the initial US exclusivity is done it will be internationally available. Or they'll forego the 1020 for the rumored 1080, which allegedly will be able to use the same case accessories (camera grip & wireless charging) and have a full HD display and extra cores to process images even faster.

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