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WSJ: Apple talking to Yahoo about the latter's deeper integration in iOS

Posted: , by Alan F.

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WSJ: Apple talking to Yahoo about the latter's deeper integration in iOS
Here is an interesting set of bedfellows. Apple apparently sat down at the same table with Yahoo so that both tech giants could discuss finding a way that Yahoo could be more deeply integrated into iOS. The Wall Street Journal is reporting late Tuesday that Yahoo CEO Marissa Mayer has met with Eddie Cue, Apple's Senior VP of Internet services, about a way for Apple to use more Yahoo data and information. Apple already uses the Sunnyvale based firm for its weather application, while Yahoo Financial provides Apple with stock market quotes for its stocks app. And Yahoo sports is plugged into Siri so that iOS users with the personal assistant can get live scores and sports news.

While some of the talks dealt with having Yahoo provide more information to Siri, Yahoo also is angling to get the high profile job as official search engine for iOS. That might be considerably tougher to accomplish considering that Apple already has a ten year deal with Microsoft's Bing for the search engine job.

Despite the talks, there is the possibility that no deal emerges between Apple and Yahoo. One source told Bloomberg that Apple routinely meets with other companies to discuss how its products can be incorporated into iOS. Meanwhile, Yahoo is desperately seeking a way to turn around a spark growth in the number of people that visit its sites.

source: WSJ via Bloomberg

11 Comments
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posted on 10 Apr 2013, 03:12

1. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)


Apple + Bing? is it right?

posted on 10 Apr 2013, 03:22 3

2. MartianMe (unregistered)


Apple really tries anything to avoid working with google.

posted on 10 Apr 2013, 03:28 5

3. askbingask (Posts: 22; Member since: 31 Jul 2012)


who else come here just to see Marissa Mayer

posted on 10 Apr 2013, 04:33 3

4. p0rkguy (Posts: 683; Member since: 23 Nov 2010)


Siri for 4S, Apple maps for 5, Yahoo! for 5S!
Apple, your innovations are crazy and revolutionary.

posted on 10 Apr 2013, 06:14 1

5. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


Askjeeves for 6.

posted on 10 Apr 2013, 06:36 1

6. T00muchF00D (Posts: 98; Member since: 27 Nov 2011)


I just want to let everyone know that the "apple and Bing" have a 10 year agreement is WRONG. The agreement is between Yahoo! and Bing not apple. Though it would be nice to have Bing be the primary.

posted on 10 Apr 2013, 07:08 1

7. lyndon420 (Posts: 1730; Member since: 11 Jul 2012)


It would be funny if Yahoo was built into ios in a big way, and the following year Yahoo makes their own phone and OS.

posted on 10 Apr 2013, 09:10

8. JunkCreek (Posts: 402; Member since: 13 Jul 2012)


google: i found it!
bing: at least, got the jackpot (after so many attemps using different-similar keywords)

posted on 10 Apr 2013, 12:46

9. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Wow, and yahoo is junk nowadays...the wife will not like to hear this

posted on 10 Apr 2013, 17:17

10. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Hey, Yahoo isnt all that bad. Its my homepage on my PC. And I like their weather info. I use Yahoo for lots of stuff on my PC....except searching and email.

I practically live at Yahoo Sports and Games Blog. Just about news online I get thru Yahoo. The comment sections are hilarious.

posted on 11 Apr 2013, 14:53

11. brd8951 (Posts: 23; Member since: 23 Nov 2011)


Yahoo is really annoying. Anyone have their yahoo email hijacked recently? Never had a problem with gmail. Just sayin

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