Another person closer to the device that is also excited is Google CEO Larry Page. During Thursday's conference call following Google's earnings report, Page said that he was excited about the device, but would not elaborate. When asked about the $500 million advertising campaign for the phone, the executive said, "I think we're doing things that are normal for that business." He did think that too much discussion had been made over the cost of the ads. Page said that even though Motorola is a wholly owned Google subsidiary, it is an independent company and said, "I think they're working hard on making good products, we're really excited about it, they're excited about it." He added that, "you'll get to try it out really soon."
Earlier Thursday, Motorola shared a picture of the phone coming off a U.S. assembly line. "Yep. This guy is building exactly what you think he is. Designed by you. Assembled in the USA," read the caption, reiterating the news that the Moto X is the first smartphone assembled completely in the U.S.