And it comes at a great time for T-Mobile. The operator has just announced its “un-carrier” initiative so you don’t have to sign into long 2-year contracts. Instead, you are free of the ties, and T-Mobile is making sure to advertize this big:
“It’s the phone that’s revolutionizing phones, make sure its running on the carrier that’s revolutionizing wireless… Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.”
This is what the first T-Mobile iPhone 5 ad says and it definitely does not lack swag.
The carrier is getting a stellar portfolio of devices. The HTC One is coming on April 19th, and the Galaxy S4 soon after. Not a bad time to pick a new device, is it?