O'Donnell points out that South Korea is where all the action starts for phablets. That is where 67% of all smartphones being sold have a larger than 5 inch screen, which is how he defines what a phablet is.Thus, according to the analyst, the 5.2 inch LG G2 would be in the phablet category. Other countries leading the way with strong phablet sales include Britain, Germany, China, Taiwan, Indonesia, Brazil and Eastern Europe. While the U.S. lags behind, he says that a larger screened Apple iPhone could change that. While the current iPhones have a 4 inch glass, Apple is said to be working on larger models including one with a 5.5 inch glass.
This year, the phablet sector has seen plenty of competition with the Samsung Galaxy Note 3, the HTC One max and the Nokia Lumia 1520 battling it out. Other, smaller manufacturers are also getting into the act such as OPPO which has just released the 5.8 inch OPPO N1.