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Phone makers' revenues explained in one chart

Posted: , by Victor H.

Phone makers' revenues explained in one chart
If you’ve looked at the state of the industry recently, you’d know that Nokia is still the market leader in terms of phone shipment volume, but it’s ceded the smartphone throne to Apple and Samsung. This has resulted in huge losses for the Finns, but just how do they compare to Apple and Samsung’s revenues? And what about the rest of the big phone makers? The chart below combines two criteria - the number of units shipped and the average selling price (ASP) - to draw a pretty accurate picture of who’s who in mobile.

The first thing you’d notice is the huge bubble representing Apple revenues - the company is furthest to the right which indicates that its ASP is the highest and it’s also elevated above all phone makers except for Samsung and Nokia in terms of unit shipments.

The second biggest player Samsung offers much more affordable handsets, but what’s particularly striking is the fact that Nokia sells the cheapest phone of them all. The ASP for Nokia has been dropping significantly with the demise of Symbian, driving margins down. Check out the rest of the players and their revenue in this self-explanatory chart.

source: Ben-Evans

Phone makers' revenues explained in one chart

17 Comments
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posted on 03 Feb 2012, 04:45 16

1. raymondma (Posts: 8; Member since: 18 Oct 2011)


i think what apple's big bubble simply shows is how overpriced their products are, and that people are just too mesmerized to not notice they're being cheated on ahahahaha.. . .

posted on 03 Feb 2012, 07:43 2

4. Astreo (Posts: 99; Member since: 05 May 2011)


Ooh you are so right ! oh wait...no you arent. 200$ for iphone 4s 16gb but oh whats this? 249$-299$ for any "high end" android that everyone who is an idiot keeps buying every three weeks? hmm yea we are the ones too mesmerized to notice were being cheated on lol.

posted on 03 Feb 2012, 08:08 3

5. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


look at the off contract price $700. most high end androids go up to $650 at max the 64gb iphone4s is around $800-$900

posted on 03 Feb 2012, 10:18 1

9. gallitoking (Posts: 4690; Member since: 17 May 2011)


the reason that is more ixpensaive is the brand... or do you actually believe Calvin Klein pants are made by angels... is the brand you are buying.. the iphone is more expensive because of the apple on the back..

ps.. thats why the XOOM didnt sell ..and Apple can named their price...

posted on 03 Feb 2012, 08:40 1

7. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


glad you threw logic in your apple argument tho

you are clearly one of the people to mesmerized to actually do retail research on "your" phone

when the iphone dies, it will be like Christmas...

posted on 03 Feb 2012, 11:33 1

10. bbblader (Posts: 581; Member since: 24 Oct 2011)


it may be that much there
but here the 4s 16gb costs 1500BGN thats about 1000$ and dont get me started on the 64gb version...

posted on 03 Feb 2012, 21:56

15. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


That's what happens when you have willing buyers and willing sellers for a premium product.

Apple will not make crappy products -- it only wants to make the best products it can for its consumers and the chart shows all those willing buyers.

posted on 03 Feb 2012, 06:06 2

2. deacz (Posts: 157; Member since: 02 Nov 2011)


yeap not to hard to see whos sucking ppl dry.

posted on 03 Feb 2012, 06:28 2

3. RaKithAPeiRiZ (Posts: 1376; Member since: 29 Dec 2011)


reminds me of that Amoeba game

posted on 03 Feb 2012, 08:37 9

6. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


Thumbs up if you came to this article because of the picture alone

posted on 03 Feb 2012, 13:04

11. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


That's one hell of a fight.

posted on 03 Feb 2012, 09:38 2

8. jtucker1987 (Posts: 89; Member since: 06 May 2010)


Haha I love the picture

posted on 03 Feb 2012, 14:44 1

12. CUL8TR (Posts: 57; Member since: 01 Feb 2012)


YES THATS ANDROID BEATING APPLE UM IM GONNA BITE YOU EAT YOU POKE YOU TRASH YOU SLICE YOU

WELL ITS GOOD TO HAVE MANY CHOICES NOT LIKE APPLE WITH JUST 2

LOOK AT MERCS
A SERIES
CLK SERIES
C SERIES
CLS SERIES
AMG SERIES
BRABUS RANGE
S SERIES
SLK SERIES

YOUVE GOT SO MANY CHOICE TO CHOOSE
UNLIKE APPLE THERE OUT OV IDEARS
STUCK WITH 2
BMW

3 SERIES
5 SERIES
6 SERIES
7 SERIES
X SERIES

THERE YOU GO

SO IF YOU CAN AFFORD IT I DONT SEE ANYTHING WRONG

DO YOU

posted on 03 Feb 2012, 14:55 1

13. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


wut??

posted on 03 Feb 2012, 16:50 1

14. Paden (Posts: 262; Member since: 07 Jul 2011)


FYI. The caps lock button is on the left part of the keyboard next to the "A" key.

posted on 04 Feb 2012, 17:06

17. SleepingOz (unregistered)


UMADBRO?

posted on 04 Feb 2012, 08:22 1

16. CUL8TR (Posts: 57; Member since: 01 Feb 2012)


IPHONE4 WITH CHEAP GLASS BREAKS WHEN DROOPED AND CHARGE YOU £100 TO REPLACE THAT ONLY COST THEM £10 YEA WHAT A RIP OFF

SO IF PLASTIC IS CHEAP AND GLAAS IPHONE SO WHY BUY PROTECTOR DUMBOOES

IT SHOWS HOW SCREWED BRAINWASHED HOW UNSMART NO LOGIC PEOPLE ARE IN THE WORLD BUYING ICRP4 PHONES

IF SAMSUNG FEELS LOOKS CHEAP 3GS WAS MADE WITH PLASTIC

IF YOU DO FASHION TREND ALL YOU IFANS DRESS UP IN SKUGGY TRAMPY CHEAP CLOTHES THE ONLY THING U HAVE A DESIGNER PHONEIP4

SO WEAR DRESS UP

TOMMY HILFIGER

RALPH LAUREN

ARMANI

VERSACE

CK

PAUL SMITH

D@G

PRADA

APPLE IP4 ONLY

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