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New wireless carrier premiering in the States Sept 26th?

Posted: , by Victor H.

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New wireless carrier premiering in the States Sept 26th?
UPDATE: And now we have a name to associate with the new carrier: Personalized Wireless. We can't say for sure this will be the name of the carrier, but going to personalizedwireless.com, you get to see a countdown timer and the short announcement about a "wireless network that will personalize your mobile experience." As some of you have noticed in the comments, the September 26th roll-out of the new carrier coincides with a Cellular South announcement scheduled for that date. Add to that the fact, that the regional carrier has just recently filed a lawsuit to block AT&T and T-Mo's merger, which could be a move to get more publicity, we wouldn't be surprised to see the new carrier somehow affiliated with Cellular South.

Is a new wireless carrier coming to the States on September 26th? An ad aired recently foretelling a new carrier, but gives absolutely no details, not even a name, just a logo. So while it does seem possible, the ad brings more questions than answers. Why haven’t we heard anything about carrier filings with the FCC recently? The regulator would definitely have some indication about spectrum buyout, not to mention the bunch of paper work that ensues.

All of this leads us to conclude, that the fuss is all about a mobile virtual network operator (MVNO), which is reselling wireless services under its own brand, but doesn’t own any of the spectrum. Examples of MVNOs include Boost Mobile which uses Sprint’s network and NET10 which rides on both AT&T and T-Mobile roaming agreements. 

The spiked “C” logo of this new carrier could point to ClearWire, Comcast or any other company for that matter, but those are our best guesses.

So how will the upcoming network differ from the rest? The ad suggests that the new network will adapt “to you and quietly bring you apps, rewards, stuff that’s just right for you.” Well, that’s not much help in terms of specifics, but at least it gives you an idea about where is this going. Any suggestions about what the upcoming network could be?

Thanks, Darin!


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1. A93 (unregistered) posted on 20 Sep 2011, 02:55 2

Lightsquare

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25. bigdawg23 posted on 20 Sep 2011, 12:13 1

Cellular South.

http://nems360.com/bookmark/15579893-Cellular-South-to-make-historic-announcement-

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29. TtotheS (unregistered) posted on 20 Sep 2011, 22:17

I absolutely agree. Great catch BTW. The timing of both is the same.

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2. ledbetterp3 posted on 20 Sep 2011, 04:15 10 1

Well, the logo is nice, i think im gonna join that carrier just because of the logo...

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17. wolfordtw posted on 20 Sep 2011, 09:41 3

Yeah that makes two of us.....I also like that I've heard absolutely nothing about them

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3. krysis posted on 20 Sep 2011, 04:56 4

the resurrection of cingular!

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6. iKingTrust (banned) posted on 20 Sep 2011, 06:54 2 3

Cingular bought ATT I dont think thay are coming out again. I guess you can say they are AT&T.

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8. joseg81 posted on 20 Sep 2011, 08:16 2 2

i think u mean at&t bought cingular. also last time i checked it was and still is at&t.

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10. wumberpeb posted on 20 Sep 2011, 08:41 4

Cingular bought AT&T and kept the more popular name

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19. roldefol posted on 20 Sep 2011, 10:21 1

Stephen Colbert did a brilliant bit about the Cingular/ATT merger. Essentially, 30 years ago AT&T was split into 7 different regional carriers, and by 2007 they were all merged into Verizon and at&t.

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4. dacastrator (unregistered) posted on 20 Sep 2011, 06:21 1 2

Oh, that's the new carrier named CRAP.

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5. remixfa posted on 20 Sep 2011, 06:43 8

make it a GSM carrier thats compatable with ATT, Tmo, and international GSM signals so we can get those great unlocked phones from outside the US... and $30 a month unlimited plans! with real national coverage and LTE/HSPA+!!

ok.. i guess im dreaming.. lol

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7. iKingTrust (banned) posted on 20 Sep 2011, 06:55 1

Im dreaming too then

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12. protozeloz posted on 20 Sep 2011, 09:02

I hate that I cant get any US phone because of compatibility with 3G.......

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13. Synack posted on 20 Sep 2011, 09:13 1

If only. That way we can get the Galaxy S3 in EARLY 2012 as opposed to LATE 2012.

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21. remixfa posted on 20 Sep 2011, 10:39 1

you read my mind.. lol

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16. bobfreking55 posted on 20 Sep 2011, 09:31 2

a GSM carrier with no BLOATWARE. or maybe minimal. FTW.

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9. Gcombs posted on 20 Sep 2011, 08:40

I wonder if it's going to be a smaller regional carrier?

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11. wumberpeb posted on 20 Sep 2011, 08:49

I've always been curious what the rough startup costs would be to start brand new post-paid carrier...without just signing roaming agreements for your entire network. However, the more I think about it, the less likely it seems that you could ever finance that without agreements...so Nevermind, answered my own question

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14. cheeseycheeser posted on 20 Sep 2011, 09:16

I hope it's nationwide! :D So sick of the current big (soon to be 3).

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15. DontHateOnS60 posted on 20 Sep 2011, 09:19 1

Tell me it uses AT&T's frequencies at half the price and I'm in.

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18. joey18 posted on 20 Sep 2011, 10:04

movistar mobile

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20. vvelez5 posted on 20 Sep 2011, 10:27 2

This will make the ATT, Tmobile deal go through. Check it out one business goes out and another one comes in. That's competition.

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22. ZayZay posted on 20 Sep 2011, 11:50 1

Hawaii 5-0!

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23. jagan (unregistered) posted on 20 Sep 2011, 12:00

thats on my birthday

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24. s (unregistered) posted on 20 Sep 2011, 12:01

Just give me cheap gsm plans and I m in

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26. bklynycmat (unregistered) posted on 20 Sep 2011, 14:28

Looks like it's gonna be Cellular South.

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27. thatjackal posted on 20 Sep 2011, 17:24 1

I'm waiting for it to be an AT&T front company. Showing "competition" so the T-Mo merger goes through, lol

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30. jobi (unregistered) posted on 21 Sep 2011, 03:16

Ok, I got some information regarding this company, recently most of the cricket corp stores in the chicago land area are turned over to a company from the south, and its called PW. All the corp stores that are taken over by PW will be turned into PW Corp Stores start of Oct 2nd or 4th.

so just heads up

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