Microsoft starts to tout its Windows 8 efforts this weekend with $1.5 billion marketing push
1. nastynaps posted on 12 Oct 2012, 08:56 1
Do you really need to market windows that heavily? Better marketing strategy, use that money to discount the first 25mil slates sold and you get all the free advertising you can ask for.
5. haseebzahid posted on 12 Oct 2012, 11:07 1
relax they will make that all up from licence fees over patents from android OEMs lol atlest they didnt fined them but got licence agreements
2. -box- posted on 12 Oct 2012, 09:56 5
As apple has proven, heavy marketing (even if it's deceptive, like when apple does it) is apparently worthwhile. I do agree, there should be discounts for the first batch of devices. Contests for free ones are also good (i.e. Smoked by Windows Phone).
8. aco96 posted on 12 Oct 2012, 12:49 1
I' ve used developer preview for a couple of days and it was awesome. There is a leaked rtm version, I'll download it as soon as I get a new dvd drive (because i can't connect mine to a new motherboard :(.
4. speckledapple posted on 12 Oct 2012, 10:58 7
And that is why Microsoft will win out. Not so much because of the advertising but because of the effort they put into making their OS top notch and worth every minute. And I personally cannot wait.
10. downphoenix posted on 12 Oct 2012, 17:22 0
The $500 million ad campaign for WP7's launch bought them a 2-3% marketshare 2 years later. So maybe they'll finally hit 10% 2 years from now based on these numbers.
11. Jyakotu posted on 12 Oct 2012, 18:51 3
As someone who has updated to Windows 8 Pro, the full version, I can say that the upgrade is definitely worth it. You can still use Windows 8 like 7 a la the Desktop app, but I think once users actually start to use the Metro apps and warm up to the idea, people will actually enjoy using the Start Screen and the Metro apps. I can honestly say that Windows 8 is a HUGE risk, but it's worth the risk and it has really pushed Windows in a new direction that it needed. I cannot wait for the Windows Store to get more apps.
12. apocalypsebc posted on 13 Oct 2012, 22:59 0
Where did you get the Windows 8 Pro version from? I'm still using the Preview version.