The Digital Sport division "will focus on understanding, motivating and improving the lives of athletes through digital experiences and wearable technologies." Which means we could see several products in the mobile wearable space. In a press release disseminated today, New Balance said that it will be teaming up with other companies besides Intel, such as Google, "to incorporate smart technologies, optimized for wearable consumer products, into footwear and apparel lines across a variety of sports."
There will be three different product categories for the Digital Sport unit. Devices will make wearables, like the aforementioned smart watch. Embedded technology will produce sensors that can be slipped into New Balance sneakers and collect data to send to a smartphone app. And the Performance Sports group will produce micro-fobs to track and analyze an athlete's performance.
The smartwatch will help runners stay on track using GPS, and a music player will allow them to listen to their favorite running tunes without having to carry their smartphone with them. The watch will be ready for the 2016 holiday season. Intel will provide the chips for the device, and the timepiece will be powered by Android Wear.
After the smartwatch launches this year, New Balance expects to launch other Digital Sport products in 2017 and 2018.
source: NewBalance via TheVerge