It hasn't always been this way for Apple. The return of Steve Jobs and the quick success of the iMac followed by the iPod and the world-wide phenomenon called the Apple iPhone brought Apple's stock well into triple-digit territory. The Apple iPad simply added fuel to the fire and the company recently hit a 52 week high of $404.
While Apple has recently become the largest Global smartphone vendor, it is the anticipation of the coming next-gen version of the Apple iPhone that has added $20 billion to Apple's worth since July 1st. During the same time, ExxonMobile has lost $60 billion in market cap.
source: Reuters via IntoMobile