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Apple says "No" to competing ads on the iPhone

Posted: , by Alan F.

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Apple says
Apple has taken aim on third party analytical firms like Flurry by locking out in-app advertising services that compete with the Cupertino based firm's own iAd service.  Without consent from the iPhone maker, no firm will be allowed to take demographic information that is not a vital  part of an app. Apple's crosshairs are also aimed on competing mobile ad firms like Google and it's recently acquired AdMob subsidiary. Even if the user of the application gives permission for the third party to collect stats and information, Apple will not allow it. User data can be collected to help sell more ads-but only with Apple's permission. The battle lines have been drawn. Google acquired AdMob, the largest player in mobile ads, and Opera picked up AdMarvel. But as far as the iPhone is concerned, if you need to know the nuts and bolts about who is using the phone, the only way you are going to be able to get the info you want will be to sign up with Apple's iAd. In response, AdMob CEO Omar Hamoui has just said that he would prevent developers from using AdMob and Google's advertising services on the iPhone. The battle is on.

Apple iPhone 4 Specifications

source: AllThingsDigital via TheRegister

8 Comments
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posted on 20 Oct 2010, 01:46

1. Mateo8326 (Posts: 472; Member since: 15 Jul 2009)


Excuse me -AdMob CEO Omar Hamoui has just said that he would prevent developers from using AdMob and Google's advertising services on the iPhone- ok so who hurts from this the most Admob i would assume right, if not correct me b/c i'm not actually comprending all this

posted on 09 Jun 2010, 14:54

2. networkdood (Posts: 5517; Member since: 31 Mar 2010)


I wish none of our phones would have that crap on it....iADs...wow, great new feature, APPLE. And, our upcoming ANDROID phones will also have something similiar on them?? That sucks....well, as long as the phone is cool....

posted on 09 Jun 2010, 15:00

3. BlackberryUser (Posts: 609; Member since: 26 Jun 2009)


I agree with you...

posted on 09 Jun 2010, 15:49

4. phonedemocracy (Posts: 98; Member since: 30 Sep 2009)


They're talking about ads that appear in third party programs. On Android if you use a free version of an app, and ad can pop in the bottom or something. If you buy the full version, it doesnt have ads. Apple is trying to make more money by making devs use iAd for advertising.

posted on 09 Jun 2010, 17:21

5. Mateo8326 (Posts: 472; Member since: 15 Jul 2009)


thank you for explaining now i see it Jobs doesn't want third party making any money from consumers with the iphone from there 3rd party or AdMob.

posted on 09 Jun 2010, 20:34

6. wade1968 (Posts: 224; Member since: 12 Apr 2010)


i just see a hack coming to iphone.

posted on 10 Jun 2010, 04:58

7. josuearisty (Posts: 148; Member since: 30 Sep 2009)


F*ck apple! F*ck STEVE!

posted on 10 Jun 2010, 10:37

8. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


UMMMM....Aren't they being investigated by the DOJ for these SAME types of practices?!?!?! This will be interesting...

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