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Apple iPhone 4S was the biggest competitor for the Apple iPad 2 in holiday quarter

Apple iPhone 4S was the biggest competitor for the Apple iPad 2 in holiday quarter

Posted: 16 Feb 2012, 17:57, by Alan F.

Categories: Samsung Samsung Apple Apple Android Android Tablets Tablets Interesting facts Interesting facts Financial Financial Bookmark

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Apple iPhone 4S was the biggest competitor for the Apple iPad 2 in holiday quarter

Tablet and e-readers are sizzling hot. According to the Pew Internet Project, ownership of these devices among adults in the States doubled in the few weeks between the middle of December and the beginning of January. Tablet sales were led by the Apple iPad 2 and the Amazon Kindle Fire. The latter, a low priced Android device, sold 3.9 million units in the holiday quarter which is tremendous considering that the device launched in November. The Amazon Kindle Fire accounted for a 14.3% share of the market.

The top tablet in Q4 was none other than the Apple iPad 2. Shipments of the Cupertino based firm's tablet rose 39% year-over-year to 15.4 million units from 11.1%. But thanks to the Amazon Kindle Fire, the iPad actually lost some share of the fourth quarter tablet market, from 64% in 2010 to 57% last year. And while IHS Suppli analyst Rhoda Alexander wrote in her report that the Kindle Fire has had a "respectable start," it wasn't the Amazon device or the Samsung GALAXY Tab that was the top competitor for the Apple iPad. That distinction belonged to the Apple iPhone 4S.

The Apple iPad 2 had a 62% market share at the end of 2011

With only so much money to be spent on gifts and personal items, Apple might have cannibalized itself by launching the Apple iPhone 4S in October which cut into disposable income available to spend on its tablet, according to the IHS report. Still, the iPad finished the year with 40.5 tablets shipped. While that was a massive 168% increase over 2010's total of 15.1 million units, the tablet market expanded so much that the 62% share of the market held by the Apple iPad in 2011 was actually down from the 87% slice of the pie Apple held in 2010. Samsung finished second last year with a 9.4% market share with 6.1 million tablets shipped. Amazon was next with a 6% share. The report also said that sales of Android tablets in Q4 were helped by severe price slashing in order to compete with the Amazon Kindle Fire and the Barnes and Noble Nook.

Looking ahead to this year, the report says that because of the low priced Android tablets, and Google's acquisition of Motorola Mobility, vendors are looking to Windows 8 tablets as a way to make more money "Watch for a surge of Windows 8 and ARM microprocessor-based tablets in late 2012 and early 2013," says the IHS report. The report basically parrots recent speculation that the next Apple iPad will feature a QXGA Retina display and voice activated personal assistant Siri. iHS Suppli sees strong demand for the new Apple tablet outstripping supply in its first few months. Going back to the Amazon Kindle Fire, Alexander says the long term success of the tablet depends on the success of Amazon's business plan which calls for tablet sales bringing in orders to Amazon for content, apps and cloud based storage.

source: eWeek

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1. gkquiambao posted on 16 Feb 2012, 19:05 6 6

Another one of those "Apple has huge sales" kind of article. Piece of crap

3. dreammixer posted on 16 Feb 2012, 19:28 5 6

Don't like to hear facts you don't like?

22. cybervlad81 posted on 16 Feb 2012, 22:57 1 1

It is just dumb, iPhone is not competition, the comparison they use to imply it is, could be compared to a declined economy... Saying iPhone is the iPad's competition is like saying Milk is in competition with Coca Cola. Yeah they are both beverages but they serve different purposes.

8. paulyyd (limited) 4 days ago posted on 16 Feb 2012, 20:04 6 1

hey bro, you're a piece of crap

13. gkquiambao posted on 16 Feb 2012, 20:51 0 5

there's nothing wrong with apple facts. Its just phonearena is ridiculously full of them. especially apple sales topics.

like I said before, once is enough, twice is too much, 3 times is advertisement

17. gallitoking posted on 16 Feb 2012, 20:58 4 0

And yet you were first... to post.... and still here you are....

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21. gkquiambao posted on 16 Feb 2012, 21:22 0 4

I just want readers to know. That's all. What's wrong with that?

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2. galaxyisking posted on 16 Feb 2012, 19:20 2 6

iphonearena.com i wonder how much they pay them?

12. Lucas777 posted on 16 Feb 2012, 20:46 2 1

its not like theres an overabundance of apple-luvin on this site… and there are plenty and plenty of articles about google as well… looking at the last ten articles including this one, 3 were for apple 7 for android… so seriously, how do u figure this site is pro-apple, yes maybe a few articles are, but in general definitely not

15. gkquiambao posted on 16 Feb 2012, 20:53 1 5

try reading their blogs everyday, you will notice what we are noticing. Different topic names, same apple crap advertisements

18. Lucas777 posted on 16 Feb 2012, 21:07 1 1

i read them every day… again some are no doubt, but the majority are not--most pertain to android, just nobody complains about that because more people support android such as urself… no right or wrong but just facts

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4. theBankRobber posted on 16 Feb 2012, 19:35 6 2

Oh goodness , this is the most stupid post yet.

9. PAPINYC posted on 16 Feb 2012, 20:04 2 4

No it's not; the one about Steve iBloJobs getting a posthumous Grammys Trustees Award [is]…

5. windowsRocks posted on 16 Feb 2012, 19:45 2 2

Are u an Apple employee?

6. PAPINYC posted on 16 Feb 2012, 20:02 0 5

This is a true story, I know many people who bought the smaller saniTary nApkin because of, ironically, better [screen] absorbency and the fact that the little teeny-tiny 3.5 one was stronger and faster than a locomotive (and, capable of penetrating through brick buildings via iWiFi in a single bound) than the biG one.

24. shimmyx20 posted on 17 Feb 2012, 15:06 0 0

I want some of the drugs that you are taking

7. paulyyd (limited) 4 days ago posted on 16 Feb 2012, 20:02 2 3

haha aw a little upset? what i don't get is if you despise apple so much then why do you click on articles that are about apple? to post your comment and make yourself look like a jackass? i don't get it -__-

10. theBankRobber posted on 16 Feb 2012, 20:13 4 2

Only one getting upset is your sheep lil life calling people a jackass. This is a artical just to gloat about Apple. Its makes no sense to even post something like this.

11. paulyyd (limited) 4 days ago posted on 16 Feb 2012, 20:39 2 3

right, me asking why you guys comment on this article, saying negative things, is making me the jackass... nice grammar by the way, what are you like 13? aw i think someones mad ;)

14. dreammixer posted on 16 Feb 2012, 20:52 2 2

Actually you and the rest of the fandroid crew are mad. Life must suck when the highlight of your day is trolling Apple articles. Especially today with all the positive Apple news.