Amazon selling Kindle Fire at $10 loss for each unit sold

Amazon selling Kindle Fire at $10 loss for each unit sold
Last week, Amazon announced that it would sell its 7 inch Wi-Fi only tablet, the Amazon Kindle Fire, for $199.99. Many have speculated that Amazon is willing to take a loss on each tablet it sells, planning on making up the difference by selling tablet owners apps, content and cloud based services. But the question, is just how much of a loss is Amazon taking on each unit sold? Gene Munster, a Piper Jaffray analyst, calculated that the deficit is $50 for each Kindle Fire sold, but according to a breakdown of the tablet by IHS iSuppli, that estimate is way too high.

Working off a list of known and expected components, IHS iSuppli figured that each Amazon Kindle Fire cost $209.63 in parts and assembly meaning that Amazon is taking about a $10 hit on each tablet it sells, which sounds like a number easily made up by offering users other Amazon provided features. After all, a 1 year subscription to its Prime service costs $79 alone, for unlimited streaming movies. Just about every movie watched or note heard by a Amazon Kindle Fire user will come through the manufacturer.

As for the tablet, the most expensive part of the device is the LCD screen priced at $87 and the dual-core TI processor and other components to its mainboard added up to $70.40. IHS iSuppli figures that after selling users the content and other services, Amazon is actually turning a $10 profit on each tablet sold. And with the $199.99 price of the 7 inch device, you can expect that the Amazon Kindle Fire will be one hot-selling product this coming holiday season.

source: IHSiSuppli via electronista

Related phones

Kindle Fire

PhoneArena Score:


User Score:

  • Display 7.0 inches 600 x 1024 pixels
  • Hardware TI OMAP4 0.5GB RAM
  • Storage 8GB,
  • OS Android 2.3


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless