Android Beam brings touch to share on NFC-enabled Androids

What’s really impressive about it though is not sheer functionality - rather it’s the way it works. Simply, without any complicated menus, touch the phones, tap your screen to confirm the “beaming” and off goes the transfer.Applications for example get transferred by simply pushing an Android Market link to the other device, so the Market there opens automatically and allows you to download the APK. 

The possibilities are endless - you can share gaming scores, but also use the feature for multiplayer (woot!), chat and others. Check out the video demo below from Google's joint event with Samsung. Impressive, isn't it?

source: Android Developers via Engadget