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Amazon sold more than 4 million Kindles in December

Posted: , by Victor H.

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Amazon sold more than 4 million Kindles in December
Amazon definitely got its timing and pricing right for its latest Kindles, including the Amazon Kindle Fire, and now the company has reported that total Kindle sales in December reached 4 million. And the month is not even over yet. The company announced that it sold millions of the Fire and millions of other Kindles, but didn’t specify exactly how many. 

For the whole Kindle series this is the best year with over 1 million Kindles getting sold each week. On Amazon, the 7-inch Fire tablet was the number one gift and wish this season. It ranked on top of the bestsellers list in UK, France, Spain and Italy, and topped sales on Amazon’s mobile page.

“We are grateful to our customers worldwide for making this the best holiday ever for Kindle,” Amazon CEO Jeff Bezos said. 

This success is also partly due to the huge content base lying behind Amazon. The company’s catalog serves as a big incentive in Kindle Fire purchases. Here’s the rest of the interesting Holiday Amazon shopping facts:

  • Amazon customers purchased enough copies of Walter Isaacson’s “Steve Jobs” book to create a stack taller than Mt. Everest.
  • The cumulative weight of the Bowflex 552 Adjustable Dumbbells purchased by Amazon customers would outweigh more than 70 adult elephants.
  • If you unfolded and stacked each pair of jeans purchased by Amazon customers this holiday, the height would be 2,500 times taller than the Statue of Liberty.
  • Amazon customers purchased enough sweaters to outfit each of Santa’s reindeer during Christmas Eve deliveries for the next 14,000 years.
  • Amazon customers purchased enough copies of Just Dance 3 to give 15 copies to each person who participated in setting the world record for simultaneous dancing.
  • Amazon customers purchased enough HeatMax HotHands Handwarmers to give a pair to each resident of Iceland.
  • Amazon customers purchased enough Rory’s Story Cubes to give a cube to each person watching the New Year’s Eve ball drop live at Times Square.


Did you also get the Fire? How many of your peers got one over the iPad? Let us know in the comments below.

source: Amazon via TechCrunch

13 Comments
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posted on 29 Dec 2011, 10:16 7

1. JeffdaBeat (unregistered)


Amazon seems to be the only company that gets it. If Apple products are categorized as luxury products, then like products need to cost less...otherwise people are just going to save up for an iPad instead. Amazon has come out with a much cheaper alternative that has gotten pretty good reviews. They've opened themselves up to a bring new market.

They are selling this at a loss, however. I know that's not something every company can do. But they've found a way to get money back to them to make up for it. Sony takes a loss for every PS3 they sell, but they make up the money as well in other places. If you want to compete with Apple, sell it cheaper and sell something with quality. Yes, you will have to take an initial loss, but think of creative ways to get that money back. Maybe it's through apps. Maybe having a store front users can't avoid. But spouting off specs that my mom doesn't understand isn't going to help.

posted on 29 Dec 2011, 12:58

8. Tux4g63 (Posts: 118; Member since: 21 Oct 2011)


People buy Apple devices because they are branded and priced as luxury items. So it conveys status when you have them, even if you actually could do the functionality with something that costs far less. It goes perfectly with the world we live in today. The image and appearance of "look what I have and can supposedly afford" trumps functionality and practicality for $$ sake. The Kindle Fire is a great device and I truly hope that it starts a trend where good quality devices at fair price points start to become the norm in place of overpriced, overhyped, and generally boring icycle devices.

posted on 29 Dec 2011, 16:34 3

13. JeffdaBeat (unregistered)


I wasn't really speaking against the usability of an Apple Product. I have quite a few. I was speaking more of the money end of selling products and why other tablets are failing and the Kindle line isn't.

And I'm sorry dude, I didn't buy my Apple products for status. I could give a f**kless about what people think about the gadgets I own. I bought what works for me. I'm a big nerd and my iMac works for me. It will never leave my house for people to see it. Same with my iPad. Not everything is for status.

posted on 29 Dec 2011, 14:09

10. downphoenix (Posts: 2378; Member since: 19 Jun 2010)


It is nice of them but at the same time I cant help but feel the tablet is still undercooked at this price, given that discounting of similar tablets is pretty easy to find and more full featured.

posted on 29 Dec 2011, 10:23

2. imkyle (Posts: 1019; Member since: 18 Nov 2010)


Nice device. Good stuff for the money. 512MB of Ram is my only complain ^_^

posted on 29 Dec 2011, 10:48

3. JGuinan007 (Posts: 634; Member since: 19 May 2011)


it uses cloud storage why do you need morre ram?

posted on 29 Dec 2011, 10:55 4

4. iamcc (Posts: 1319; Member since: 07 Oct 2011)


RAM and storage are two entirely different things.

Unless this device functions very differently from what i'm familiar with.

posted on 29 Dec 2011, 11:58 1

5. squeeb (Posts: 99; Member since: 02 Dec 2011)


Its a solid device. I just rooted and installed CM7 on mine two days ago. Can't wait till ICS is ported.

posted on 29 Dec 2011, 12:54

6. Netolic (Posts: 141; Member since: 18 Oct 2011)


Kinda hard without any volume buttons though. I had this and returned it the week after

posted on 29 Dec 2011, 12:56 1

7. Slammer (Posts: 1120; Member since: 03 Jun 2010)


My Wife has been stalking me for a Kindle for quite some time. This year, I purchased the Kindle fire for her and she loves it. I have to admit to liking it myself. I desire a larger screen tablet or I would have gotten a Kindle Fire for myself.

As JeffdaBeat commented, Amazon nailed this one.

John B.

posted on 29 Dec 2011, 13:12 1

9. LionStone (Posts: 465; Member since: 10 Dec 2010)


I bought one for my niece and nephew to share...A friend that is totally tied into Apple bought his mom one...and my other niece bought one for herself...yep, this Kindle Fire is spreading like wildfire!

posted on 29 Dec 2011, 14:57

11. gwendlynette (Posts: 5; Member since: 11 Jun 2011)


I got one for Christmas and my parents are also thinking about getting them one soon.

posted on 29 Dec 2011, 15:02

12. som (Posts: 768; Member since: 10 Nov 2009)


For e-readers and web browser only is no fun like Galaxy Tab.

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