Well, AI is now also going to be able to sell you stuff (directly). ChatGPT's maker, OpenAI, just announced a new feature for ChatGPT, which would allow you to buy stuff directly without having to leave the app or the ChatGPT website.
ChatGPT gets Instant Checkout feature
This feature is designed to let you buy items from Etsy and Shopify merchants directly from the ChatGPT app and website. The chatbot will be able to look for items that match what you're searching for. If the seller is on Etsy or uses Shopify, you'll be able to directly purchase the item through ChatGPT.
Products that support this feature would have a "Buy" button. You'll be able to pay with your card or use other payment options.
Image Credit - OpenAI
The Instant Checkout feature is powered by Stripe's Agentic Commerce Protocol. The feature is available for ChatGPT Plus, Pro, and Free users based in the United States for now.
At the moment, you're only able to buy a single item at a time, but the company says support for carts with multiple items in them is being worked on right now. Eventually, more merchants and regions are also going to be added to the feature.
Sellers can now start building integration and apply for ChatGPT's Instant Checkout option.
Merchants will pay a fee on purchases
As would be understandable, merchants will have to pay a fee on completed purchases. OpenAI claims that Instant Checkout items are not preferred in product results, though.
Would you use ChatGPT to shop directly?
Yes, sounds super convenient
25%
Maybe, but only for small stuff
8.33%
No way, feels too risky
58.33%
I’ll wait until others test it first
8.33%
When more than one merchant is selling the same item, ChatGPT is said to consider availability, price, quality, and whether Instant Checkout is enabled. OpenAI says that this is done to optimize the user experience.
ChatGPT also recently added parental controls, which is a great addition and is more important than ever at the moment. Also, the chatbot will be able to better recognize potential signs that a teen may harm themselves, and if needed, parents will be contacted.
ChatGPT is evolving
What started as a generative AI chatbot is now gaining more and more features and popularity. I personally think that adding the ability to buy stuff on ChatGPT is a useful tweak, but still, I personally would be a little skeptical of buying that way. But of course, maybe in the future, I'd get used to it. After all, at the beginning, I was skeptical of buying stuff online anyway.
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Izzy, a tech enthusiast and a key part of the PhoneArena team, specializes in delivering the latest mobile tech news and finding the best tech deals. Her interests extend to cybersecurity, phone design innovations, and camera capabilities. Outside her professional life, Izzy, a literature master's degree holder, enjoys reading, painting, and learning languages. She's also a personal growth advocate, believing in the power of experience and gratitude. Whether it's walking her Chihuahua or singing her heart out, Izzy embraces life with passion and curiosity.
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