Wanted Dead or Alive? Tim Cook sets analysts straight on the Apple iPhone X

Wanted Dead or Alive?

Wanted Dead or Alive?

The news appeared ominous. Apple suppliers had record inventory of chips due to lower sales of a high-end phone. A company that sells technology allowing phone assemblers to precisely fit an OLED display reported lower growth. The phone in question is the Apple iPhone X, and since the beginning of this year there was talk that Apple was cutting orders for the phone by 50%.

Celebrated Apple analyst Ming-Chi Kuo shocked many in January by saying that the company would cease production of the tenth anniversary model by the middle of this year. That was followed by more recent reports to clients from Mirabaud Securities analyst Neil Campling, who as late as yesterday reiterated his earlier comment that the iPhone was dead. Wall Street was said to be in "Full Panic Mode" over Apple.

But Apple CEO Tim Cook soothed analysts and investors alike by commenting yesterday during Apple's quarterly conference call, that since the launch of the iPhone X in November it has been the top selling iPhone each week. The executive noted that this is the first time since Apple "split" its new models with the iPhone 6 and iPhone 6 Plus, that the higher priced iPhone model was the top seller. Cook added that the tenth anniversary model has a 99% customer satisfaction. He called the phone a "Super Bowl winner," and said that Apple couldn't be prouder of the device.

While several analysts did admit to missing the boat on the iPhone X, Apple yesterday announced that it had sold 52.2 million iPhone models during its fiscal Q2, slightly below the Wall Street consensus of 52.4 million units. Most of the number crunchers following Apple raised their target price on the stock and their estimate of iPhone sales for the current quarter. For example, Bank of America's Wamsi Mohan hiked his target on Apple to $225 from $220, and Katy Huberty of Morgan Stanley now sees Apple selling 39 million phones in the current quarter, up from her previous forecast of 34 million.


One piece of data that doesn't seem to jive with Cook's comments about the premium priced iPhone X, is the Average Selling Price of iPhone units sold during the fiscal second quarter. The figure of $728 came in under the $740 expected by analysts and would seem to indicate that the iPhone X did not sell as well as expected. Bank of America's Mohan said this happened because of higher demand for the iPhone 8 and iPhone 8 Plus at the expense of the iPhone X. This seems to dovetail with data from CIRP indicating that the iPhone X accounted for 16% of iPhone sales in the three month period, down from 20% in the prior quarter. At the same time, the iPhone 8/8 Plus combo made up 44% of sales during Apple's fiscal second quarter, up from the 41% of sales that they accounted for in the fiscal first quarter.

source: Wccftech, CNBC

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

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53 Comments

1. sgodsell

Posts: 7004; Member since: Mar 16, 2013

BS on the 99% customer satisfaction. I know a few individuals that have one. And all have said that they wish it had a backup to when FaceID fails, and it certainly fails. So your only option after that is to enter your pin code. Plus the gestures fail somethings. Not to mention the only way to see the battery percentage is by dropping the screen down from the top right. Who they pick for the 99%. Those that think the homepod is a smart speaker?

2. kiko007

Posts: 7493; Member since: Feb 17, 2016

Lol... where are your facts backing that claim up asshat?

5. sgodsell

Posts: 7004; Member since: Mar 16, 2013

"Cook added that the tenth anniversary model has a 99% customer satisfaction. He called the phone a "Super Bowl winner," and said that Apple couldn't be prouder of the device." Where is Apples facts that 99% of the iPhone X users are satisfied? To what degree of satisfaction? What would they like to see on the current iPhone X? But no we see 99% BS without any facts to back up that actual claim.

11. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Cook says that BS Everytime and these losers eat it up. All sorts of hyperbole without actually showing data because you know...if it's good news you definitely don't want to prove it. Every year he says that this or that is the highest selling iPhone and that Android users are switching in droves, etc. while pretty much nothing changes from expectation and the market share numbers remain flat.

21. SIGPRO

Posts: 2813; Member since: Oct 03, 2012

Indeed BS this is why they never reveal how many X units they sold. They made more profit because the average price was higher. But Sheep believe everything.

25. midan

Posts: 2595; Member since: Oct 09, 2017

It's all true https://mixpanel.com/trends/#report/iphone_8_X/from_date:-29,report_unit:day,to_date:0 IPhone X share 9% iPhone 8 6.25% iPhone 8 plus 7%

14. acme64

Posts: 124; Member since: Jul 13, 2015

why are you cursing at him? what is wrong with the people on this site, can't ya'll have a conversation?

20. maherk

Posts: 6746; Member since: Feb 10, 2012

Asshat? And you're supposed to be the sensible Apple fan. Learn how to respect other's opinions.

23. kiko007

Posts: 7493; Member since: Feb 17, 2016

Respecting people’s opinions got us Kanye and Trump. f**k stupid people’s opinions.

28. Blazers

Posts: 723; Member since: Dec 05, 2011

You sound a very intolerant person.

29. kiko007

Posts: 7493; Member since: Feb 17, 2016

Yep. I’m intolerant of ignorant assholes who blow smoke out of anus. Sue me.

39. cmdacos

Posts: 3959; Member since: Nov 01, 2016

"I’m intolerant of ignorant assholes who blow smoke out of anus" Sounds like an apple keynote to me...

52. Leo_MC

Posts: 6900; Member since: Dec 02, 2011

Tolerance refers to people; when it comes to opinions, we have all the right to dis the stupid ones.

37. maherk

Posts: 6746; Member since: Feb 10, 2012

You don't seem to have a problem with stupid people in the Apple camp.

38. Tipus

Posts: 814; Member since: Sep 30, 2016

He always have a problem when someone calls apple fans asshats :))

45. kiko007

Posts: 7493; Member since: Feb 17, 2016

I have a problem with stupid people in general...

3. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Apple articles seem incomplete without sgodsell, SIGPRO, fyah_king signing off in the comments section.

7. sgodsell

Posts: 7004; Member since: Mar 16, 2013

I actually like to bring in facts and actual experiences. Where as you guys like to repeat what ever Apple claims, and spread that around as actual facts. What is 99% satisfaction? How many took this survey? Did they pay for the extra Apple Care? What's the story for 99% satisfaction? Take about fake news spread.

10. Stappy3

Posts: 108; Member since: Dec 09, 2015

I'm sure 1% of unsatisfied customers is still a pretty large number considering how many people own an X.

15. acme64

Posts: 124; Member since: Jul 13, 2015

that info is probably in the quarterly report

30. apple-rulz

Posts: 1928; Member since: Dec 27, 2016

Here’s why people don’t like you and get annoyed with you; all you do is spout off stupidity. If you really have evidence that Tim Cook is lying, then take it to the SEC, FBI, or anyone else that would be interested in such a thing, and stop flooding PA with your idiot conspiracy ideas.

48. c.m.s

Posts: 222; Member since: Dec 10, 2017

Facts and actual experience? You are one of the most loud Apple haters on this site, whenever there is an article about Apple you are there to spread crap. That is the only thing you do around here. Your opinions and experience is certainly not worth anymore than those you say repeat Apple clams.

22. SIGPRO

Posts: 2813; Member since: Oct 03, 2012

We bring some spice, real questions and doubts. But you are only focused on us, so it says more about you!

36. whatev

Posts: 2152; Member since: Oct 28, 2015

The toilet is flushing, go back to the underworld where you belong, byyyyeeeeee

43. SIGPRO

Posts: 2813; Member since: Oct 03, 2012

Your obsession with poo and toilets is too much. Please keep your fetish to yourself.

12. sissy246

Posts: 7029; Member since: Mar 04, 2015

In a way I agree that the 99% is BS only because there is just know way of knowing how many people are not satisfied and that have to keep the phone because they can not afford to get another right now. But if this was Samsungs CEO saying the same thing apple fans would be calling it BS also.

32. apple-rulz

Posts: 1928; Member since: Dec 27, 2016

sissy246 as usual obsessed with all things Apple. Here’s a Samsung article for you, try unleashing some venom on it;https://www.phonearena.com/news/Samsung-Galaxy-S9-Verizon-Oath-apps_id104582

13. Crispin_Gatieza

Posts: 3106; Member since: Jan 23, 2014

Dude, do the math. One percent of 52.2 million equals a LARGE number (522,000) of people that are not happy with the phone. That probably includes the "few individuals" you mention. That's over half a MILLION people. For context, BlackBerry sold 850,000 total KeyONE units since its inception.

17. midan

Posts: 2595; Member since: Oct 09, 2017

"So your only option after that is to enter your pin code" This is 100% false, you can tilt your device and it reset the scan and try to scan your face again If it failed first time.

50. ChicagoBorn

Posts: 91; Member since: Jan 24, 2018

I love mine it fails 5 times out of a hundred. Keep making things up.

* Some comments have been hidden, because they don't meet the discussions rules.

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