Apple iPhone 8 and iPhone 8 Plus accounted for 44% of U.S. iPhone sales in Q1; iPhone X demand drops

by Alan Friedman / Apr 23, 2018, 2:10 PM

Apple iPhone 8 and iPhone 8 Plus accounted for 44% of U.S. iPhone sales in Q1; iPhone X demand drops

The latest report from Consumer Intelligence Research Partners (CIRP) indicates that in the U.S. the Apple iPhone X is struggling to capture sales, while the iPhone 8 and iPhone 8 Plus have been picking up momentum. In the states, those three models made up 60% of iPhone sales during the calendar first quarter of 2018. The iPhone 8 and iPhone 8 Plus were responsible for 23% and 21% of Q1 sales, respectively. The combined 44% share of the two models is up from the 41% they had together in Q4 2017. The iPhone X accounted for 16% of iPhone sales in this year's first quarter, down from the 20% of sales it garnered in the fourth quarter of 2017.

Due to the data, CIRP now expects Apple to report a U.S. Weighted Average Retail Price of $746 for the iPhone, down sequentially from $766 in the previous three-month period, but up from the $706 reported for the same quarter last year. The researcher now expects Apple to report a lower Average Selling Price for the March 2018 quarter.

We now have a full quarter of results for all of Apple’s new iPhones, and together they account for a smaller share of total sales than the newest phones did this time last year. iPhone X saw its share fall to 16%, down from 20% in the December 2017 quarter. iPhone 8 and 8 Plus share improved relative to the December 2017 quarter, combining at 44% of sales, compared to 41% in the last quarter. This first calendar quarter typically represents baseline demand for iPhones, after the initial launch surge and before any slowdown as buyers begin to anticipate new models. After the initial excitement over the iPhone X features, the highest priced flagship appears to have settled into a smaller share of sales."-Josh Lowitz, CIRP Partner and co-founder

The survey shows that the 2015 and 2016 iPhone models continue to see demand. The 2016 iPhone 7 and iPhone 7 Plus contributed 20% of U.S. iPhone sales during the January-March period; the iPhone 6 and iPhone 6 Plus made up 13% of iPhone units rung up during this period. While the iPhone SE saw its share of iPhone sales decline from 11% last year's first three months to 8% during the first quarter of 2018, it was still up from its performance during the three months ended in December 2017.

source: CIRP (pdf)

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23 Comments

1. Klinton

Posts: 1409; Member since: Oct 24, 2016

Outside US the facts are even uglier !

posted on Apr 23, 2018, 2:26 PM 3

8. NateDiaz

Posts: 1090; Member since: Mar 03, 2018

Considering 999 price, iPhone X did well.

posted on Apr 23, 2018, 3:23 PM 4

11. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Apple can own 5% global marketshare and still be profitable than the entire Android ecosystem and its manufacturing partners. As of now, the most important statistic for any company or business owner is profit. Apple can have flat iPhone growth for the next 10 years and wouldn't be hurting. What you fail to realize is that Android is the sum of its parts. Peel back each "Android's" financials you will have your word "uglier" reason to believe Android isn't as successful as you think it is. Sony, Motorola, HTC are all taking losses quarter to quarter or sustain flat growth. Marketshare isn't about the success of each manufacturer, but is half the story.

posted on Apr 23, 2018, 3:54 PM 0

14. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Apple makes money with iOS. Android brings money to Google, not to those that use

posted on Apr 23, 2018, 5:26 PM 0

2. CandyBar

Posts: 43; Member since: Dec 08, 2017

Proves that the vast majority of customers prefer familiarity over cutting edge. The two that have the big bezels and old style sewed up 44% of total smart phone sales. Apple would be smart to keep the design and the home button for iPhone 9.

posted on Apr 23, 2018, 2:34 PM 0

12. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

This is why the 6.1 LCD iPhone this year is bound to a huge hit.

posted on Apr 23, 2018, 3:55 PM 0

3. Nimbus

Posts: 442; Member since: Apr 02, 2018

This has to be happened,They did not introduce anything new that could create a vast scale of huge demand for any of the features they introduce in iphone x,8,8+software nor it could be future proof for us.2018 iphones will also not offer anything new as i think ios 12 will all be about performance improvement n few less features from buggy,crippled ios 11.2019/2020 version iphones should be bringing something better.The iphone 9,9+lcd one will be same sh!t as iphone 8,8+ just with a iphone x,xs notch.we will see what will happen nothing is always credible in news leaks.Take it with grain of salt.

posted on Apr 23, 2018, 2:41 PM 2

4. kiko007

Posts: 7518; Member since: Feb 17, 2016

My six year old niece could've written a better paragraph than this.

posted on Apr 23, 2018, 2:47 PM 4

6. Nimbus

Posts: 442; Member since: Apr 02, 2018

Oh do tell ur 6 year old niece to write a better paragraph on ur account,we will see how much english she store in to write about stuff beside not from a 1st world so english is not my native language as fluent compare to Blonde hair people born and raise in civilized n developed country.

posted on Apr 23, 2018, 2:59 PM 3

19. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Calm down, he's just having hard time to understand simple and basic stuffs.

posted on Apr 23, 2018, 10:25 PM 1

7. EC112987

Posts: 1216; Member since: Nov 10, 2014

This guy is the worst and he just keeps going with his nonsense lol

posted on Apr 23, 2018, 2:59 PM 2

5. toukale

Posts: 652; Member since: Jun 10, 2015

Please, this is all about price, the X jumped from $699 to $999. People can try to say all kinds of stuff, it's all about the price. If it were not about the price the 8 models would not be moving as well. There are no surprises here and I am sure Apple should have expected that and it's the reason why they have the 8's and 7's around to soften the blow. The only ones who seems surprise are either the useless analysts and haters. Show me a product whose prices goes up by 35% and still sell the same numbers or more.

posted on Apr 23, 2018, 2:49 PM 0

18. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Samsung sells 50 phones within their smartphone lineup to sell over 300+ million phones a year. What’s your point if Apple sells the 7’s and 8’s just to make their numbers. Last I check Samsung sells less than 30 million notes a year. Does it make a bad device? Apple is putting up $769 a device of the 200+ million they sell a year. No other company is close to that...

posted on Apr 23, 2018, 9:40 PM 0

9. meanestgenius

Posts: 22290; Member since: May 28, 2014

Price and familiarity definitely play a large role in this. Putting that aside, the iPhone 8 Plus is a great smartphone. I’m happy I own one and use it as my daily driver, but I’m definitely looking forward to the sequel of the iPhone X as my next daily driver.

posted on Apr 23, 2018, 3:47 PM 0

10. cncrim

Posts: 1588; Member since: Aug 15, 2011

6s still going strong, until one of these day Apple deliberately cripple it to make us upgrade. Enough said

posted on Apr 23, 2018, 3:51 PM 1

20. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Yup it's one of the most perfect phone made by Apple.

posted on Apr 24, 2018, 12:14 AM 0

13. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Well the X is dead anyway!

posted on Apr 23, 2018, 4:01 PM 5

21. NateDiaz

Posts: 1090; Member since: Mar 03, 2018

After making 100s of billions

posted on Apr 24, 2018, 1:31 AM 1

16. gamehead unregistered

People are fond of a $1000 phone? Im shocked

posted on Apr 23, 2018, 8:21 PM 1

17. theot14430 unregistered

Face reality

posted on Apr 23, 2018, 9:28 PM 0

22. Crispin_Gatieza

Posts: 3157; Member since: Jan 23, 2014

What I find interesting on the 2018 chart is that the SE outsold the 6S Plus and the 7 Plus head to head. I'm wondering if price or the smaller footprint was the determining factor.

posted on Apr 24, 2018, 6:21 AM 0

23. deleon629

Posts: 469; Member since: Oct 04, 2014

I'm waving the white flag on this. Although I myself would never buy an iPhone, it's ever apparent that the damn thing is a force to be reckoned with in terms of sales...However retarded it looks to see people buy the same phone for nearly six years, I gotta accept the fact that whatever it took for them to sell it was the very witness of modern-day marketing genius.