Apple iPhone 8 and iPhone 8 Plus accounted for 44% of U.S. iPhone sales in Q1; iPhone X demand drops

Apple iPhone 8 and iPhone 8 Plus accounted for 44% of U.S. iPhone sales in Q1; iPhone X demand drops
The latest report from Consumer Intelligence Research Partners (CIRP) indicates that in the U.S. the Apple iPhone X is struggling to capture sales, while the iPhone 8 and iPhone 8 Plus have been picking up momentum. In the states, those three models made up 60% of iPhone sales during the calendar first quarter of 2018. The iPhone 8 and iPhone 8 Plus were responsible for 23% and 21% of Q1 sales, respectively. The combined 44% share of the two models is up from the 41% they had together in Q4 2017. The iPhone X accounted for 16% of iPhone sales in this year's first quarter, down from the 20% of sales it garnered in the fourth quarter of 2017.

Due to the data, CIRP now expects Apple to report a U.S. Weighted Average Retail Price of $746 for the iPhone, down sequentially from $766 in the previous three-month period, but up from the $706 reported for the same quarter last year. The researcher now expects Apple to report a lower Average Selling Price for the March 2018 quarter.


The survey shows that the 2015 and 2016 iPhone models continue to see demand. The 2016 iPhone 7 and iPhone 7 Plus contributed 20% of U.S. iPhone sales during the January-March period; the iPhone 6 and iPhone 6 Plus made up 13% of iPhone units rung up during this period. While the iPhone SE saw its share of iPhone sales decline from 11% last year's first three months to 8% during the first quarter of 2018, it was still up from its performance during the three months ended in December 2017.

source: CIRP (pdf)

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