What? Ming-Chi Kuo expects Apple to cease production of the iPhone X by mid-2018 due to low demand

The analyst believes that the reason for this uninspiring market performance could be China's longer replacement cycles. Status symbol or not, it seems that Apple might not have really cracked down the contested Chinese market with its bezel-busting, gesture-operated pride and glory. The analysts's expectation comes in stark contrast with the latest data from Kantar Worldpanel which showed that the iPhone X was the best-selling device in China.

The iPhone X might not be selling that good

What's more, the design of the flashy iPhone X is said to be another possible reason for its under-performing sales: the notch at the front is said to be irking the local consumers, who have a thing for large-screen devices as it's synonymous with wasted space. China's endless love for affordable Android devices is cited as yet another possible reason for iPhone X's failure to dominate the market.

All of this has convinced Ming-Chi Kuo that Apple is about to discontinue the iPhone X sometime in summer 2018 and solely focus on its next batch of iPhones. The analyst expects a  super-cycle change to take place this September, with Cupertino discontinuing the iPhone X, the iPhone 8 Plus, and the iPhone 8 for a whole new slew of bezel-less devices. A 6.5-inch OLED and 6.1-inch LCD models are expected to arrive this autumn, which falls in line with the analysts's last-year prediction. Both are expected to be closely styled after the iPhone X, with the 6.1-inch LCD model expected to cost somewhere between $650 and $750, while the larger model will likely cost just as much as the iPhone X, if not more.