After Galaxy Z Fold 7, Apple has begun losing to Samsung in the U.S.

I’ve said it before, and I’ll say it again, Samsung listening to feedback and making an excellent foldable smartphone this year has done wonders for the company. The stunningly pretty — and really powerful too — Galaxy Z Fold 7 has helped Samsung skyrocket its market share across the world, including in the U.S.

According to a recent report, Samsung’s market share for the second half of the year in the States has risen to 31 percent. During this same time last year, with the release of the bulky Galaxy Z Fold 6, Samsung had only seen an increase of 23 percent.



Furthermore, Apple’s strong grip has slid down from 56 percent to 49 percent during this time. That is a steep fall, especially for a company that was recently losing market share in China as well. The rapid decline in interest by Chinese consumers had to be rectified by doing something that Apple normally never does: introduce discounts on the iPhone 16.

Analysts believe that Apple’s decline in the U.S. has two contributing factors. First, the new Galaxy foldables — especially because of how good they are — have given consumers a reason to switch to Samsung. Second, the volatility of President Trump’s tariffs may have affected iPhone sales as well. Though, personally, I wouldn’t put too much stock in that being the case.



Samsung’s previous foldables had been lagging behind compared to competitors. So much so, in fact, that the company actually introduced a newer model — the Galaxy Z Fold 6 SE — in China, to better compete with domestic offerings in the market. This model would then go on to get a few more upgrades, like the Snapdragon 8 Elite chipset, and be re-released as the Fold 7 that we all know and love.

The Galaxy Z Fold 7’s success proves that, if Samsung offers a competent product, consumers will flock to the Galaxy brand. This holds especially true if said consumers were already Android users prior.