When it comes to social networks, apps beat out the mobile web

When it comes to social networks, apps beat out the mobile web
The latest numbers from Nielsen show that more than 33% of the time that users on a PC or a mobile device are accessing a social network, it is through a smartphone app. At the current rate, 41 billion minutes a year are spent using social networks over an app which is seven times the number of minutes that social networks are used over a mobile web site.

Thanks to subsidized phones, it has become cheaper to access social networks using mobile devices. Facebook,which remains the most used of the social networking sites, has just started to concentrate on improving its iOS and Android mobile apps with a new "mobile first" attitude. And instead of one team working on the mobile development of the entire Facebook universe, each separate product team is responsible for its own mobile site. For example, the Facebook Messenger crew is responsible for its own mobile apps as is the team behind Facebook Photos. In the old days, one team would have been responsible for the mobile application for both products.

As a result, more people are turning to Facebook's mobile apps rather than using the browser. According to Nielsen, most social networks will soon turn to apps which will help improve the user experience across all social networks.

source: AllThingsD

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8 Comments

1. phil2n

Posts: 519; Member since: Apr 30, 2012

PA app anyone?

3. MC1123

Posts: 1256; Member since: Nov 12, 2012

that would be great!! i mean why they still dont have one? its like social networking here too!

7. CellularNinja

Posts: 306; Member since: Sep 27, 2011

True, this is a social network site of sorts, and I'm sure there's gotta be someone who can make a mobile app! That would be so nice.

5. TheMan

Posts: 494; Member since: Sep 21, 2012

Sure, when are you going to write one?

2. MC1123

Posts: 1256; Member since: Nov 12, 2012

i miss my friendster acc!

4. Nathan

Posts: 85; Member since: Jul 14, 2011

PhoneArena app please.

6. soshi

Posts: 154; Member since: Mar 08, 2012

Well, I still prefer browser. Their application work in the oposite: Their messenger always killed by android memory management and don't bring real push notofication but their facebook main app run persistently in the background while doing nothing.

8. fervid

Posts: 183; Member since: Nov 22, 2011

They must not be using the latest Facebook on Android... it is horrible. Luckily my phones have the old version if I don't update. They need to stop adding more things that don't work and fix the existing.

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