Verto: Apple Music was the most popular music streaming site last month

Verto: Apple Music was the most popular music streaming site last month
According to analytical firm Verto, Apple Music is the most popular streaming music service in the U.S. among those 18 and older. This might come as a surprise to many. After all, at the beginning of this month, we told you that Spotify has 50 million paid subscribers compared to the 20 million who subscribe to Apple Music. But in this strange land of streaming music providers, all isn't what it seems to be, thanks to Apple's three-month free trial that it offers to potential subscribers.

Last month, Apple Music served 40.7 million unique monthly users. That topped by 20% the number of unique monthly users generated by second place music streamer Pandora (32.6 million). Third place belonged to Spotify and its 30.4 million unique monthly users. 

All of the top three streamers offer music on-demand and have a large music library. Streaming radio providers like iHeartRadio (which finished fourth in February with 28.5 million unique monthly users) tend not to perform as strongly. And the numbers showed once again that the stickiest streamers tend to be the smaller ones. YouTube Music was the stickiest of the sites measured last month, but attracted only 2.5 million users. And Tidal, which garnered a stickiness rating of 22% ( Apple Music tallied a 19% in comparison) had only 100,000 unique monthly users in February.

For those unfamiliar with the term, a unique user is one who is counted as one visitor to a site no matter how many times he/she actually visits it.

source: Verto via TechCrunch

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14 Comments

1. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Waiting for Craple to launch another JunkPhone in september to pile up some cash of Craple sheeps. Exciting news after the mighty S8 launch. Let the Anti-Samsung trolls roll :D

2. gehrig

Posts: 423; Member since: Apr 17, 2014

Dude, just top trolling. This has nothing to do with Samsung.

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Dude, just top trolling. This has nothing to do with Samsung." I second that ^^.

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

In fact, its kinda like Zack_2014 wants to troll so bad, so he's baiting for "Anti-Samsung trolls" to quench his thirst... :(

3. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Come on I'm still waiting for Anti-Samsung trolls to show up soon :( This is taking too long. Did Craple take that long to load up? Anyway Craple Music? Rather throw my money at Spotify's smooth service.

5. kiko007

Posts: 7493; Member since: Feb 17, 2016

You sound satisfied with your life. Bet you got a nice car, house, and shower more than once a month talking like that./s

8. mikehunta727 unregistered

Have anything better to do then wait around for "anti samsung trolls" zack?

6. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Come on I'm still waiting for Anti-Samsung trolls to show up soon :" Sounds like you so much want to initiate flamewars... ^^

11. Unordinary unregistered

You need to get laid

9. Back_from_beyond

Posts: 1377; Member since: Sep 04, 2015

Might just be me, but if this somehow only counts website activity, it in no way reflects how much a certain streaming service is used. Long time Spotify users will use the apps, whether on mobile phones or computers. So these statistics are absolutely useless.

10. gdawilson

Posts: 299; Member since: Jul 21, 2014

Has (i)phonearena published articles like this in the past? I don't recall seeing any articles like this. Anything that sells Apple stuff, (i)phonearena is all over!

13. gehrig

Posts: 423; Member since: Apr 17, 2014

I'm sure that PhoneArena would do the same thing for Samsung if Milk Music had actually been successful. Oh well.

12. Unordinary unregistered

Already dominating a new entry market after the 10 year established Spotify

14. Spyro

Posts: 334; Member since: Mar 29, 2017

That's Apple for you.

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