Verizon's new Droid ad stars Edward Norton, doesn't talk about Fight Club

Verizon's new Droid ad stars Edward Norton, doesn't talk about Fight Club
Verizon's new ad campaign focuses on two things: the Motorola Droid brand making a return to the advertising world, and Edward Norton being his usual hard-boiled self. As you can see, the Droid Maxx easily matches the intensity of the last 48 hours in his character's life, which have been anything but a sunny Caribbean weekend.

In the space of a minute and a half, the unlucky actor gets in and out of almost his entire career's worth of death-defying situations, with the Droid Maxx faithfully serving him amidst dangers of fatal women, air-crashes, ominous bearded axemen, angry mobsters and morgue personnel. Most of us wouldn't have the amount of breath it takes to mumble "OK, Google" after being through all that in just two days, but this is Edward Norton. He is the Droid Maxx's Smirking Revenge.

All in all, Verizon's ad definitely stands out on its own among this year's crop of celebrity-starring marketing campaigns by the likes of HTC and Samsung. Oh, and if you can't figure out what's up with the “48 hours” tagline, this is inspired by the Droid Maxx's battery-life reaching up to 48 hours.



Related phones

DROID MAXX
  • Display 5.0 inches
    1280 x 720 pixels
  • Camera 10 MP (Single camera)
    2 MP front
  • Hardware Motorola X8, 2GB RAM
  • Storage 32GB,
  • Battery 3500 mAh
  • OS Android 4.4.4

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10 Comments

9. bwhiting

Posts: 188; Member since: Jun 15, 2013

That commercial made me laugh so hard right now. I wish my Ultra had close to that but it only goes a good 27 hours at most if I can manage it well.

5. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

The Droid line is very underrated, especially this years' line up of Droids. The Maxx is a bigger Moto X with a better battery, yet it doesn't get nearly as much recognition as the Moto X.

7. dorianb

Posts: 617; Member since: Oct 24, 2012

Because it's NOT locked down by Verizon.

10. kanagadeepan

Posts: 1291; Member since: Jan 24, 2012

How about Droid MAXX DE buddy?? Only woody back Moto X will be better than that comparing its kevlar back, imho... But the wood one is still not available and it may cost more, imho...

3. tedkord

Posts: 17532; Member since: Jun 17, 2009

I really don't like Norton, he's like Nicholas Cage to me. But this was a good commercial.

2. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

They are exposing the world of underground Connect 4 games and its connected black market rodent ring. Finally!

6. Metropolis75

Posts: 200; Member since: Aug 28, 2012

Lol. My first reaction was "are they playing Connect Four for a ferret?"

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

This was a brilliant ad, funny as hell, and Norton is one of the best actors ever.

4. JerryTime

Posts: 468; Member since: Nov 09, 2013

Yeah i agree. I still can't believe Marvel took the Bruce Banner role and the Hulk movies away from him after what he did with the second one.

8. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, from what I read Marvel pissed him off something fierce. I've never seen details of what happened, but he swore he'd never work with them again.

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