Strategy Analytics expects Samsung to make Apple eat more of its dust in 2013

posted by Alan F. / Jan 03, 2013, 11:16 PM

Strategy Analytics expects Samsung to make Apple eat more of its dust in 2013

"We expect Samsung to slightly extend its lead over Apple this year because of its larger multitier product portfolio."-Neil Mawston, executive director, Strategy Analytics

Metrics firm Strategy Analytics expects Samsung to widen its lead over Apple in the smartphone wars of 2013. The metrics firm puts Samsung's success on the Korean manufacturer's ability to compete in all tiers from low-end devices to high-end flagship models. The company is expected to launch the Samsung Galaxy S IV in April and the Samsung GALAXY Note III sometime in 2013 and both have the potential for huge sales. Strategy Analytics expects Samsung will sell 290 million smartphones this year, up from 215 million in 2012, which would produce a 35% annual gain. The metrics firm estimates that Apple will sell 180 million units of the Apple iPhone in 2013, up 33% for the year. That should result in a 33% market share for Samsung in the smartphone arena (no plug intended) compared to 31% for Apple.

Some analysts are expecting Apple to offer an Apple iPhone mini this year for emerging markets like China and India. Topeka Capital's Brian White discussed the possibility of such a smaller and lower priced phone being released in 2013. As we told you the other day, White sees the next iPhone offering consumers a choice in screen size and colors. Neil Mawston, executive director at Strategy Analytics said that he while he does expect to see an Apple iPhone mini sometime in the next three years, the current full-sized model is providing enough growth at the moment. Mawtson expects to see the iPhone mini in 2014 when Apple is looking for "fresh growth streams". He also said that the Apple iPhone mini would be targeted to the hundreds of millions of pre-paid users who can't afford the current Apple iPhone.

Strategy Analytics forecasts global smartphone shipments jumping 27% to 875 million units in 2013, slower growth than the 41% increase seen in 2012. Growth is expected to slow in North America, China, Western Europe and some areas of Asia.

source: Reuters

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36 Comments

1. tiara6918

Posts: 2263; Member since: Apr 26, 2012

2013 will be a great year for sammy!

posted on Jan 03, 2013, 11:21 PM 25

12. droooiiiddd.ruuuulllleee

Posts: 3; Member since: Jan 04, 2013

I expect 2013 will be the year that apple starting to be stagnant and irrelevant. My take on prediction/analyst... Apple sales 3% less iphone, and drop big time in market share. Reason.... 4" iphone 5 (or 5S) starting to look uncool compared to 1080p 5" droid. All the cool guy/gal will eventually move to android.

posted on Jan 04, 2013, 12:07 AM 14

18. MalayuWoke

Posts: 3; Member since: Jan 04, 2013

I predict Microsoft & Nokia plant more astroturfer. I predict MS WP8 will NOT sell well I predict Lumia series named the most failure of phone 2013. I predict Microsoft will say WP9 will fix the problem. I predict BB10 is a 2-months success, after that, no one will buy it. I predict BB finally bankrupt. I predict Apple market share will ERODE more than 20%

posted on Jan 04, 2013, 1:34 AM 11

21. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Microsoft is continuously having a bigger market share with the new wp8 devices and as for Rim,people will still think of buying the new bb devices but it won't be as huge as that of its competitors. And for apple,that is the only thing I agree with you

posted on Jan 04, 2013, 2:14 AM 2

23. darac

Posts: 2156; Member since: Oct 17, 2011

That is simply not true about Microsoft. Even if they have 4x increase in sales compared to previous quarter , they will LOSE the market share. Here's how it will grow compared to previous quarter : + 20-35 million units of android (10-15% increase ) + 20-30 million units of iPhone (up to 100% increase) + 8-12 million units of WP8(for up to 300% increase in sales actually) This would give a quarterly total of: ~ 145M android phones shipped ~ 45-55M iPhones shipped ~ 12-16M Windows phones shipped Getting the math now?

posted on Jan 04, 2013, 2:39 AM 4

24. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Wait a minute, is that sarcasm?? Or a true fanboy rant?? That's funny cause i think none of your analysis holds water. Open your eyes boy... You cannot comprehend what people will do cause you can't get in their head. Now as much as i want the headline to be true, i'll be skeptical. I don't trusts analysts.

posted on Jan 04, 2013, 2:45 AM 2

25. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Ha, typical troll you are. Bashing on Nokia and BB on SammyxApple article. Anyways, time to open eyes. Lumia series won't be a failure. WP8 is getting better each day. Updates are coming real fast, and thanks to quasi-closed ecosystem, the updates don't take months as in case of Android. Lumia 920 sold very well everywhere. It still is taking away merit in Amazon wireless' sales charts. In china it's outrageously popular. Everyone knows that in Europe it's selling well. Indians, Brazilians are waiting with huge interest. So, go troll somewhere else. Nokia/MS isn't aiming for top yet, current goals are much modest, knowing bad history of WP. So I'll stick with optimism.

posted on Jan 04, 2013, 2:50 AM 3

27. Tones

Posts: 77; Member since: Aug 23, 2012

i still dont know a single person with a windows phone. Thats win 7 or win 8. I knew more people with windows 6.5 phones.

posted on Jan 04, 2013, 5:00 AM 2

36. naptown2

Posts: 70; Member since: Dec 29, 2012

and who will buy bb when they file in the bankrupt court

posted on Jan 04, 2013, 2:14 PM 0

20. andro.

Posts: 1999; Member since: Sep 16, 2011

The iPhone has already started the road to stagnation. For us it only sold out on the first 2 deliveries the first week it launched,then the rush was over. Now its outsold by android at least 10:1,the galaxy s3 outselling it at least 4:1. There are still the few random Ifans upgrading from the 4s in the misguided belief they are gettinga totally new product but it seems even the most dormant Ifans have seen the truth

posted on Jan 04, 2013, 2:12 AM 9

15. eisenbricher

Posts: 973; Member since: Aug 09, 2012

I don't know about US and Europe, but in Asian countries Sammy might get hurt because of rise of local manufacturers who are improving quality while being much affordable even than Sammy. In the markets which don't run on contract system this means a lot. Just for example check out the daily interest and user rating charts on GSMArena, http://www.gsmarena.com/ How a local manufacturer managed to beat even globally popular S3. And most of the hits are only from a single country (Which developed words looks down on), India. I am Indian and I see this company grabbing most of the business here, mostly inflicting damage to Sammy's turf. I see number of people buying that phone.

posted on Jan 04, 2013, 12:13 AM 2

17. MalayuWoke

Posts: 3; Member since: Jan 04, 2013

The one that was hurted the most in low end market were nokia. Nokia Asha line were good, but not great. It's losing the sales compared to CHEAP CHINA/INDIA android. In malaysia, low end market now opted for CHEAP android. Nokia is a sure dead.

posted on Jan 04, 2013, 1:31 AM 2

22. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Agree. Nokia Asha line is also in danger. I never assumed Asha series to be a success but somehow it managed. And similarly, it's also pulling the customers that were hoping to opt for phones like Galaxy S Duos, Ace, Y, Wave. Even S2! Same goes for all other companies' low and mid tier phones.

posted on Jan 04, 2013, 2:22 AM 1

26. zuckerboy

Posts: 898; Member since: Dec 22, 2011

sold my s2 and waiting for the s4 :D hardware will be great as previous galaxies I wonder the design I hope sammy gives us cool looking device

posted on Jan 04, 2013, 3:14 AM 2

2. ckoch125

Posts: 193; Member since: Oct 29, 2012

Makes sense. I mean such a one aimed portfolio that apple bragged about will ultimately limit sales with less choices.

posted on Jan 03, 2013, 11:25 PM 4

3. Xperia42

Posts: 60; Member since: May 30, 2012

Apple sucks, Samsung better!

posted on Jan 03, 2013, 11:28 PM 26

4. zig8100

Posts: 244; Member since: Dec 13, 2012

Not MAKE , They WILL!! Not only DUST but their WORDS!!! Love my Galaxy S3. Everytime I pull out my phone Apple kids/guys/adults crowd around and I show them all the features n tricks my phone does. Trust me Apple fans eyes are wide open.

posted on Jan 03, 2013, 11:39 PM 13

5. XPERIA-KNIGHT unregistered

wait.........an iphone mini?? looooool isnt the iphone already "mini" lol how small do they plan on makin it?

posted on Jan 03, 2013, 11:42 PM 10

6. zig8100

Posts: 244; Member since: Dec 13, 2012

2.7 inch screen with 800 mhz single core , 256 mhz Ram , 4 gig memory , 3 Megapixel camera for $450 off contract lol

posted on Jan 03, 2013, 11:51 PM 9

8. XPERIA-KNIGHT unregistered

haha alright im not trying to be funny but logical about it... know what i mean?

posted on Jan 03, 2013, 11:54 PM 2

30. rusticguy

Posts: 2828; Member since: Aug 11, 2012

5 inch micromax comes for < $200 here in India :)

posted on Jan 04, 2013, 5:29 AM 1

31. eisenbricher

Posts: 973; Member since: Aug 09, 2012

And with 1year warranty!

posted on Jan 04, 2013, 5:56 AM 0

11. droooiiiddd.ruuuulllleee

Posts: 3; Member since: Jan 04, 2013

AGREE!!!! Apple should make iphone JUMBO instead of iphone MINI. The current line is too mini if compared to android 4.3",4.5",4.7".

posted on Jan 04, 2013, 12:04 AM 3

7. nard0207

Posts: 18; Member since: Jan 03, 2013

Samsung makes great phones but IMO it'll be better if they'll improve their design and build quality much like HTC's.

posted on Jan 03, 2013, 11:51 PM 5

9. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

the title is neat

posted on Jan 03, 2013, 11:54 PM 0

10. XPERIA-KNIGHT unregistered

LOOK OUT SAMSUNG, SONY IS ON THE RISE!

posted on Jan 03, 2013, 11:55 PM 1

13. droooiiiddd.ruuuulllleee

Posts: 3; Member since: Jan 04, 2013

I really hope all Android maker will rise and stomp Apple.

posted on Jan 04, 2013, 12:08 AM 7

19. MalayuWoke

Posts: 3; Member since: Jan 04, 2013

AGREE!!! I hope apple apple got severe damage so they won't be too cocky anymore.

posted on Jan 04, 2013, 1:36 AM 2

28. Tones

Posts: 77; Member since: Aug 23, 2012

More Android manufacturers the better

posted on Jan 04, 2013, 5:02 AM 1

14. eisenbricher

Posts: 973; Member since: Aug 09, 2012

I don't know about US and Europe, but in Asian countries Sammy might get hurt because of rise of local manufacturers which are improving quality while being much affordable even than Sammy. In the markets which don't run on contract system this means a lot. Just for example check out the daily interest charts on GSMArena, http://www.gsmarena.com/ How a local manufacturer managed to beat even globally popular S3. And most of the hits are only from a single countries (Which developed words looks down on), India. I am Indian and I see this company grabbing most of the business here, mostly inflicting damage to Sammy's turf. I see number of people buying that phone.

posted on Jan 04, 2013, 12:12 AM 0

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