Spotify pulls out of SoundCloud merger
Despite the latest setback, a future tie-in between the two music streaming companies continues to be a possibility. After eventually issuing its IPO, Stockholm-based Spotify will most probably ensure all the funds it needs for such an endeavor.
Currently, over 100 million people use Spotify, 40 million of which are paid subscribers, but competition is growing fiercer by the day. Apple Music is catching up rather swiftly, as it recently surpassed 20 million subscribers just a year and a half after its launch, and Amazon's Music Unlimited service has been branching out to several western markets outside of the U.S. Taking these facts under consideration, a possible deal for the acquisition of SoundCloud seems almost necessary for Spotify, as it would make the company more competitive and ensure future growth.
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