Samsung planning to sell 320 million smartphones in 2018, foldable phone in development


Samsung plans to sell as many smartphones in 2018 as it did in 2017: some 320 million phones. The information comes from Korean publication The Investor which cites leaked Samsung projections to suppliers.

With 320 million smartphones sold in 2018, Samsung will keep sales flat and the reason for this lack of growth is a saturated phone market, according to leaked information from the company.

Here are Samsung's sales projections for 2018 by different types of devices:

  • 320 million smartphones
  • 40 million feature phones
  • 20 million tablets
  • 5 million wearable devices

If Samsung indeed succeeds with its projected sales of 320 million smartphones, it will easily retain the number one spot in unit sales in the global smartphone market. Its two biggest competitors, Apple and Huawei, are estimated to sell 200 million and 150 million devices accordingly.


The really interesting part of the report, however, comes at the very end of it. Samsung is not projected to increase the number of smartphones it sells, but it plans on focusing more tightly on higher-end models and on a futuristic phone with a foldable screen.

We have previously heard that Samsung's mysterious foldable phone project was delayed until 2019, but it is not impossible for Samsung to tease it at the end of 2018 as well. Big things lie ahead.

source: The Investor

FEATURED VIDEO

16 Comments

1. Anonymous.

Posts: 423; Member since: Jun 15, 2016

This shouldn't come as a surprise, as Samsung's been consistently selling at such numbers for several years now. I see 2018 gonna be the year of foldable handsets. Excited!

2. makatijules

Posts: 835; Member since: Dec 11, 2017

I see them selling 330+M considering a recwbt revwlation of anither big OEM, will poetentially lose millions of sales and the only OEM which a better option is Samsung. Looking forward to Samsung revealing the phone with a rolled up display which they showed in a demo and now have filed a patent for. Hopefully that means it is possible to make it and it will soon be an option. Looking forward to great tech innovations for 2018, no matter who comes out with it. Also, PA, have you seen the rumours that Huawei is considering releasing a phone with triple camera system on the rear with a pixel density of 40MP?!

3. midan

Posts: 2708; Member since: Oct 09, 2017

I have a feeling that Samsung will have very difficult year thanks to Huawei and Apple.

4. dazed1

Posts: 793; Member since: Jul 28, 2015

Huawei and Apple has nothing on Samsung in entry/mid range markets.

5. midan

Posts: 2708; Member since: Oct 09, 2017

Huawei have great mid range phones (reason why they are doing so well currently) Lot of people are actually buying those instead Samsung flagships because for masses they just don't see the value paying almost two times more anymore. Huawei is very big in China and Europe

7. Back_from_beyond

Posts: 1377; Member since: Sep 04, 2015

I honestly don't think Samsung had much to fear from Apple. They have a strong and loyal consumer base which grows each year and their high end devices are awesome. Huawei might slow Samsung's growth though with some pretty nice phones of its own.

8. makatijules

Posts: 835; Member since: Dec 11, 2017

Well Apple is NEVER gonna sell more phones than Samsung, unless Samsung stops making phone. Apple can't compete with Samsung in the mid-range and low-range phone pricing. The only way to get a $100 iPhone, is to wait until its 5+ years old. Huawei does compete in the mid-ranged and low-end pricing and along with Oppo and Xioami, have already given Samsung competition to the point Samsung is no longer the number one smartphone seller in China. But because Apple markets themselves as a luxury brand, when Huawei comes to the USA, it si apple who will feel the hurt far worse. Samsung can easily just bring more of its less costlier models to the USA. The J series is already sold in the US, so all they need is the A series which is a nice mid-ranged competitor. Apple can't compete with any brand new model against another OEM selling a brand new phone for $500 or less. So your feelings are mistaken.

9. midan

Posts: 2708; Member since: Oct 09, 2017

"Samsung is no longer the number one smartphone seller in China." Last time Samsung was number one in China was 2014. "Apple can't compete with any brand new model against another OEM selling a brand new phone for $500 or less." Sure they can, just like they does currently, they have iOS. No matter how cheap you sell Android phone, it doesn't have iOS. "But because Apple markets themselves as a luxury brand, when Huawei comes to the USA, it si apple who will feel the hurt far worse." Wrong, again no iOS Reason for high iPhone sales year after year is iOS

10. cmdacos

Posts: 4099; Member since: Nov 01, 2016

You would think Apple would focus more on improving the experience with iOS then...

11. Back_from_beyond

Posts: 1377; Member since: Sep 04, 2015

With iOS 11 being quite a troublesome update, I wonder how long iOS will remain a factor for people's consideration. Apple is losing touch with what their phones used to be about, great user experience

12. midan

Posts: 2708; Member since: Oct 09, 2017

What's wrong with iOS11? Haven't had any problems, so far best iOS ever.

16. mootu

Posts: 1500; Member since: Mar 16, 2017

"Reason for high iPhone sales year after year is iOS" Nope the reason is millenials who actually believe owning a certain brand of phone makes them "cool". Why do you think Apple constantly targets it's ads at the younger generation?

15. Seatech21

Posts: 67; Member since: Jan 01, 2018

Samsung will definitely have to step things up another notch, because Huawei makes excellent phones that can easily rival the Galaxy line.

6. L0n3n1nja

Posts: 1548; Member since: Jul 12, 2016

Number 1 smart phone manufacturer, and they supply parts for number 3 and others. Mobile industry would not be where it's at without Samsung whether you hate them or not.

13. CreeDiddy

Posts: 2146; Member since: Nov 04, 2011

The problem with Samsung long term is that it has to compete among 8-10 top Android manufacturer's as the Android OS has built on redundancy. Nor does Samsung have buyer retention for all of their services.

14. Seatech21

Posts: 67; Member since: Jan 01, 2018

At least unlike Apple Samsung is innovating, Apple on the other hand are doing what they do, playing it safe while the isheep senselessly throw their cash at them.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.