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Samsung Galaxy F to be limited-edition device that targets consumers in their 40s

Samsung Galaxy F to be limited-edition device that targets consumers in their 40s
The Samsung Galaxy Note 9

Samsung is still the number one smartphone manufacturer on a global scale but there’s no denying the company has experienced a big drop in sales over the past year due to increased pressure from Chinese rivals.

Next year, the company will be betting heavily on the Galaxy S10 series and the foldable Galaxy F. And now a new report from The Bell in South Korea has shed some light on the company’s plans for these premium devices.

Starting with the Galaxy F, it’s claimed that Samsung is producing just one million units of the smartphone. The device will act as a limited-edition product which Samsung hopes will reposition it as a leader of innovation. Furthermore, the Galaxy F is tasked with creating a much more premium image for the company.

According to the report, Samsung’s main target for its foldable smartphone will be mainstream customers in their 40s. Presumably because of their deeper pockets – younger consumers don’t typically have as much money to spend.

When it comes to the Galaxy S10 series, the initial volume of production is set at 10 million units. As the smartphone’s March launch nears, though, Samsung will switch to mass producing the three devices in the hope of maintaining a healthy level of stock at all times.

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2 Comments

Crispin_Gatieza

Posts: 3019; Member since: Jan 23, 2014

No wonder Samsung is losing market share, their marketing division is being led by Mr. Magoo. If kids have the money for a $1,200 iPhone why wouldn't they have money for the Galaxy F? That old notion of 40+ being the prime earnings years does not apply to this industry.

ebfields

Posts: 28; Member since: Apr 13, 2013

I'm in my 40's and I assure you Samsung, I won't be so gullible even if I did have the money. I'd be quite happy with this year's flagships. Note 9 or Mate 20pro for me in 2019. Big savings for me, lol.

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