Report: Apple's focus is on Beats Music

Report: Apple's focus is on Beats Music
If the rumors come true, this week will see Apple officially make a $3.2 billion bid for Beats Audio. Apparently, Apple has its eyes on Beats Music, the subscription streaming music service offered by Beats. Apple executives are said to be quite impressed at the rate that free subscribers are converting into paid subscribers.

As far as Beat's headphones are concerned, Apple wants to work with Beats to improve the quality of the design in future models. Currently, this business is turning a profit.

But the headphones business is not the reason for the purchase of Beats by Apple. The Cupertino based firm's own streaming music service is not doing as well as hoped, with only 1% to 2% of listeners making purchases. While Apple might be hoping that Beats can reinvigorate iTunes music, there is no denying that Apple and Beats do have a connection. Steve Jobs was one of the first to put on a pair of Beats headphones and Beats co-founder Jimmy Iovine was one of the first to hear Jobs' vision for iTunes, and to check out the iPod. His opinion of Apple's digital music player was that the Cupertino based-firm had nailed it except for sound quality. "Apple got everything right except that ear bud," the music producer said in a 2013 interview.

If the deal with Apple is done at the reported $3.2 billion, Iovine stands to become a billionaire according to Bloomberg. He also is rumored to be in line for a senior executive spot at Apple, advising CEO Tim Cook. Dr. Dre, the other co-founder of Beats, will take home $640 million according to Bloomberg, which will make the rapper close to becoming hip-hop's first billionaire.

source: Bloomberg

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52 Comments

1. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

Oh man...Tons of posts here regarding beats headphones/earphones and it's not even Apple's focus.

10. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

It is Apple's focus. And, if iDiDn't know any better, iMight say that Apple is paying PA for this PR stunt. If i were Doctor Dré i would charge Apple 6.4 billion cuz' they want this bad'!!!

14. asun2

Posts: 13; Member since: Mar 03, 2014

Are these lowercase i's with capital letter next to them necessary?

23. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Your new here Papinyc always uses them. That's he's symbol and trademark And we all know why also he uses the '" I '" letter, cause it relates to Apple products

16. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

source: Bloomberg You lining up again this year outside Apple store for the new iphone?

24. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

You will along with Darkkjedii with his grown up middle aged wife

32. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Better than my fate. I have to travel to China and wait outside of Oppo factory for OnePlus One phone. I may need to beg and plead for "invite" still. Sacrifice must be made for bargain top-spec phone.

36. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

That One+ is a great build device with CM10 and a bargain price for a high end phone Hats off to them Oppo7 is pure prestige

40. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Because the OnePlus One is such a nice phone, especially for the price, it is no problem for me to wait for their manufacturing to get going. CM11S is great. I wish Oppo would merge their gesture stuff from ColorOS into CM11S and offer this for the Find 7/7a.

51. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Middle-aged???? Try mummified.

12. jroc74

Posts: 6023; Member since: Dec 30, 2010

? Is this a pre-emptive post?

20. InspectorGadget80 unregistered

wish can stop talking bout beats. most over rated/expensive head phones.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Damn, any hope that Apple was going to focus more on substance should be drowned for good now. I mean if they purchased Shure, Sennheiser or Klipsch, I would believe they actually wanted to deliver quality hardware to their customers. I guess they just want to further cement their name is marketing prowess and just brand name over quality.

11. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

With Apple it's not about quality but about perceived lifestyle; as long as they can mask the flaws of anything with a massive GREAT ad campaign (like John Malkovich talking to himself in a mansion wearing a lounge robe), they are good to go!!

17. Sauce unregistered

They already have quality acoustics. If their focus was actually audio equipment, then they wouldn't bother purchasing Beats. Think of it as a side job. Just makes the richest, wealthiest, most profitable tech company in the world more rich, wealthy, and profitable. Don't worry. Your company will reign one day. Just not today :) "All great nations fall."

18. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Great sentiment and wise observations. "All great nations fall." Yet not so many great ones rise. Perhaps humanity has far fewer makers than takers.

19. Sauce unregistered

Good that you realized your beloved company of favor can not rise past Apples success and fortune. LOL. No but in all honestly, a half-wit can realize that Apple is #1 right now, and will be for a while, regardless.

21. AfterShock

Posts: 4146; Member since: Nov 02, 2012

If, you mean being that number one is on a profit index? You are correct. Kind of middle of the road in all other aspects honestly. Fads cost a lot though, it's too be expected.

26. Sauce unregistered

People need to start being honest with themselves and stop hiding behind the obvious facts and observe whats in front of their face. Apple is number 1. Think that in your heads for a second. Now compare Samsung, LG, Sony, Moto, HTC, and any others I'm missing, to Apple. Compare them in every way possible. Fan base. Social following. Fan support and loyalty. Money/Profit etc. Stores. Why they need all the stores. Partners like Walmart, etc. The list goes on. Apple always sets the trend in the mobile industry. For a simple example, look at all the gold phones now. Were there other companies with gold phones prior? OF COURSE! Did they set a trend? OF COURSE NOT! The list goes on. Why do all these sites, and USERS on these sites ALWAYS compare the subject company to Apple. Why is Samsung always compared to Apple. Why are phones always compared against Apple, its products, its hardware, and its software. Why do companies feel the need to always make fun of or poke at Apple? Why not HTC, or Sony, or LG? Why Apple all the time? "Yea but I bet your iPad can't do this." Why is it no "Yea but I bet your G Pad can't do this." I can keep going on for ever. Its right in front of you all. Apple is number one right now, and will be for a long time. They will fall one day, like I said. But not any time soon. IASR: Apple is #1 in most aspects.

27. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Indeed, They were. All but financial now. That's it in front of our faces.

29. jroc74

Posts: 6023; Member since: Dec 30, 2010

Last time I checked.....the term iPhone killer is all but dead...havent heard that since around 2011. Now you are hearing Android killer. The popularity tide is shifting...all thanks to market share. And I would put Samsung up there with Apple as far as popularity with phones. The Apple fan base is even shifting towards a specs run down in debates. That didnt really happen before Android. Market share does crazy things huh. As far as trends.....Moto, Sony is setting the water proof trend. Android OEMs as a whole is setting the specs is everything trend in mobile phones. Higher screen res was done before the iPhone 4...and yet Apple gets the cedit for higher screen res now.

31. jroc74

Posts: 6023; Member since: Dec 30, 2010

Bigger phones? Apple isnt setting the trend for that....that started with HTC and Moto. Apple being a trend setter is probably gone by now. I think that torch has been passed to Android, WP OEMs.

35. Sauce unregistered

LOLOLOLOLOLOLOLOLOLOL WPPPPP! WIN DOWS P H O N E !?!!?!? HHAHAHHAHAHHAH Android? Name some trends they started. Apple, gone? Everyone is pushing 64 bit now, as well as gold phones. Lots more, but Im about to wipe my butt. Gtg.

42. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

They don't set trends but provide good value for money and an open Linux platform where you can command script

48. Sauce unregistered

I can command script on my iPhone. Whats that called? Oh. Open.

45. jroc74

Posts: 6023; Member since: Dec 30, 2010

I just named a few trends trends Android and Win Mo started. I mention WP because of Nokia. Yes...64bit...thats about the only trend Apple can push right now. Thanks for proving my point. And I never said Apple is gone or going away, just they arent the trend setters anymore.

34. PBXtech

Posts: 1032; Member since: Oct 21, 2013

It's slipping at an increasing pace. Since Cook became the CEO, the iPhone is on more carriers in its history yet the global market share has dropped. For all the effort they've put into getting it into more hands, it's going the opposite direction. They sell more each year, but not compared to the effort that goes into getting carriers to sell it. Bringing back older models just to sell in places like India is something that NEVER would have happened under Steve's command. The only difference between this time and the PC wars is experience, Jobs knew they lost that war so he bankrolled massive capital to hold over for the mobile war. Now they have enough to go a decade, they aren't going away any time soon but it's been too long since a ground breaking, can almost say breath taking product has been released by Apple. Even wearable tech these days is getting old school and Apple hasn't even released anything yet. I read a comment a couple years ago that nailed Apple. The author said Apple was best when they lead the pack, but these days they just run with the dogs. When their own execs question whether they've lost their cool to Samsung, it's not a good sign that their creativity is on par with what it used to be.

37. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

The market has grown, but Apple has not grown with the market. Mostly this is due to Apple's insane greed. They could have dominated the global market by reducing margins, but they would not do so. Instead, they offer phones from yesteryear that have been even more crippled than they were at the original time of release. Steve Jobs knew that you rent people like Dre and Iovine for keynote videos and a bit of help here and there, you don't buy them. Tim Cook is as unvisionary a leader as you can find. It's hard to believe, but Apple is led by a glorified accountant. Apple can still do cool things, but it will take leadership from within, from the middle, not vision from the top. If Apple doesn't include RetinaHD on their new iPhones (or possibly a breakthrough with the camera and/or battery), I think people will realize the magic is gone and all that is left is a haunted empire.

46. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Since Cook became the CEO, the iPhone is on more carriers in its history yet the global market share has dropped. For all the effort they've put into getting it into more hands, it's going the opposite direction." "Even wearable tech these days is getting old school and Apple hasn't even released anything yet." Now why did you have to bring facts into this? Even with the wearable tech...Samsung put a heart rate monitor on the back of one of their phones....Apple cant really do anything to differentiate its wearable from others. Maybe go the Moto route and make it high class looking. Moto will even beat Apple to the punch with the luxury look for wearables. Like I said...Apple aren't the trend setters anymore. Some just need to accept it.

38. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Sauce because of how Apple hates competition and wants to dictate There were gold phones before Apple . Nokia Motorola Sony Ericsson old Ericsson Apple is a trend and a must have to be and look cool. It's like Snapdragon Gpu vs PowerVrSgxRouge, PVRROUGE is much better than Adrenocortical but Adrenocortical gets mentioned all over the world but never have people herd of PVRROUGE imagination Technology Vice versa

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