Video selfie from Dr. Dre confirms that Apple will buy Beats Audio

Video selfie from Dr. Dre confirms that Apple will buy Beats Audio
Late on Thursday, a rumor started spreading that Apple was going to be making the largest acquisition in company history. For $3.2 billion, Apple was rumored to be purchasing Beats Audio, a company once 50.1% owned by handset manufacturer HTC. This morning, 'confirmation' of the deal came from a video selfie made by one of the deal's major players, Dr. Dre.

The selfie, which was found on R&B singer Tyrese Gibson’s Facebook page, is not exactly censored for language. In other words, it is NSFW. In the video selfie, Dr. Dre is celebrating his role as the "First billionaire in hip-hop, right here on the mother-f$%&*#$ west coast." Actually, the good Doctor might have been a bit premature as one analysis of his net worth after the deal comes to $800 million. Still, that is quite an accomplishment.


You can check out Dr. Dre's selfie by clicking on the video below. Keep in mind that the deal has yet to be officially announced.



source: ZionLion via Forbes

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59 Comments

1. chistoefur

Posts: 103; Member since: Nov 05, 2012

Too bad Beats suck.

11. james1

Posts: 97; Member since: Mar 16, 2013

Yeah, Apple really overpaid for them.

24. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

- reportedly profitable on revenues that were said to exceed $1 billion last year - five years later commanded 59 percent of the market for headphones that cost more than $99 - Its revenues quintupled between 2010 and 2012, according to The Wall Street Journal - Beats came to colonize the Apple Store, where its products dominate the headphone table - A $200 pair of Beats Headphones is said to cost the manufacturer as little as $14 - And in the longer term, the Beats acquisition could give Apple a music service to rival Spotify

28. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Beats delivers a poor quality product to the market. This is really the antithesis of a company like Apple, a luxury brand. For example, consider the massive dropoff in Mercedes Benz sales when their quality dropped. Apple doesn't want this. In reality, Beats is just an anchor. It won't take Apple to anyplace better than Apple already is. If Apple wanted a Spotify competitor, they could make one for a fraction of the money that they are ostensibly spending on Beats. Or buy a company that does just streaming audio for a fraction of the cost of Beats. The reality of this deal is that it is being pushed by the bankers as an exit for Beats as the company has no long term future. The bankers want their money out, but they need a big player to swing the deal. So they called up Apple and told them to make it happen.

30. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

They are just OVERPRICED. They are not crap as many of you suggest them to be. In fact they are better than many crap out there. The only problem is that at same price range you find better ones. That doesn't mean they are bad. Plus Apple wants them for many reasons and its a fantastic buy for them. Try explaining a rich 17 years old why beats arent as good as he/she thinks they are or try explaining it to some DJ that wants to have cool image. The fact is they sell so well that they have a premium name in headphones market. Only people who are tech geeks and understand wouldn't buy them and those are the minority of the market share.

37. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Most of Apple's product to date have inherent quality that is far beyond that offered by Beats. Think if Mercedes Benz bought some company that made Yugo cars but spraypainted them gold and sold them for 10 times what a basic Yugo costs. Do you really think that this would be good for the Mercedes Benz brand? Do you honestly think enough people are so stupid that they would think a gold spraypaint Yugo is a Mercedes Benz? Now maybe your real point is that the people who buy Beats are so dumb that you can fool them all the time.

31. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Explain to me why S5 which is priced 650-750$ will be a best seller this year when you can buy a nexus 5 for 300$, oppo find 7a for 450$, one plus one for 350$.. etc. Because most of people are not tech geeks who are into technology to understand what good whats bad and whats value for money.

36. sectime unregistered

Or perhaps they don't care what you think is important in tech, value is subjective in consumer ware.

38. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Mostly because of two things: 1) Subsidies 2) Marketing This really isn't part of your main point. Marketing does move product, but without the subsidies people couldn't afford an S5 in the first place.

48. darkkjedii

Posts: 30674; Member since: Feb 05, 2011

They're simple hating, if google had bought beats, it'd be the bees Knees. Let em hate M_C

54. ady_lad

Posts: 83; Member since: Jul 17, 2013

You are wrong on this one darkkjedii...people have been saying that Beats suck for ages...even when they were partly owned by HTC, so i guess this one doesn't count.

57. DaMaster

Posts: 33; Member since: Apr 28, 2014

Apple is the most greedy company in the world. Its better to put the money out there than being help up in the bank.

25. Ashoaib

Posts: 3243; Member since: Nov 15, 2013

apple buy and use in their phone and still they are innovative... now beats will be their invention

33. InspectorGadget80 unregistered

And a lot of people that buy beats only care bout brand NOT sound quality or price tag.

2. grahaman27

Posts: 364; Member since: Apr 05, 2013

Dr dre in the flesh. :\

3. GoBears

Posts: 456; Member since: Apr 27, 2012

Beats audio is a joke. Decent but overpriced headphones and the equalizer settings are horrible. To each their own though. Good riddance from Android as far as I'm concerned.

4. nexusdude

Posts: 151; Member since: Aug 22, 2013

Beats suck. Overpriced trash with lower quality than studio headphones for less money.

5. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Now we will have overpriced iBeats accompanying overpriced iPhones in boxes.

6. Peeyushmalik96

Posts: 75; Member since: Jun 08, 2013

in iBoxes

7. The13thKing

Posts: 849; Member since: Feb 26, 2014

There was a day I used to love apple. Well, the last 3 years really made me hate this company. It all started when I first owned a GS2 and saw the helluva difference between it and my iphone 4. today I'd really own anything android, but nothing iOS ...

12. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

I've always disliked Apples business infrastructure

26. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

So you you hate a company that doesn't make a product as good as you want it to be? So I am guessing you hate millions of companies worldwide. I really don't understand the hate for companies. Why is it so personal? You don't like iphones? Fine, get an android. Whats the point of hating. Competition is the only thing that keep innovation alive.

27. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

People wanting things to be better is as old as people. Give the sanctimonious corporatism speeches a rest.

29. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Exactly, hating isnt helping anyone though. Competition is. And having only android phones just cause many people like them will reduce innovation. Hate is a very strong word thats used for very personal level. Some people have no idea.

8. aditya.k

Posts: 496; Member since: Mar 10, 2013

Yeah. Now 16GB iPhone 6 will cost a 1500 USD. Now people can sell both their kidneys.

9. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Also, babies.

10. SIGPRO

Posts: 2809; Member since: Oct 03, 2012

Beats Audio sucks the quality is not that good! HTC sold it's Beats share for 265 million dollars, now Apple want's to buy it for 3,2 billion! If HTC still had shares they would be rich as hell!

13. CX3NT3_713

Posts: 2343; Member since: Apr 18, 2011

What's is beats?

15. CX3NT3_713

Posts: 2343; Member since: Apr 18, 2011

Typo "what"

16. hassoups

Posts: 473; Member since: Jun 06, 2013

it's is what's it's is

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