New TV ad for Motorola Moto Z says we've seen no innovative smartphones since 2007

New TV ad for Motorola Moto Z says we've seen no innovative smartphones since 2007
A new television ad for the Motorola Moto Z series takes aim directly at Apple. "Remember 2007 smartphones? Game changing OMG," says the female announcer as the video shows a person that is supposed to be Steve Jobs introducing an iPhone-like device. The announcer says that since then, the camera got better, the headphone jack moved and Rose Gold is a color, not an idea.

Motorola says that it is time to stop accepting 'same' and start demanding different. And by different, Motorola means the Moto Mods that quickly attach to the back of a Moto Z model. Each Moto Mod brings a different feature. The ad mentions the JBL Sound Boost, the Insta-Share Projector and the Hasselblad True Zoom camera with 10X optical zoom. Other Moto Mods include the TUMI Power Pack, the TUMI Wireless Charging Power Pack and the Kate Spade shell.

"Did Moto just make the smartest smartphone yet?" asks the announcer? That question rings in your ears even as the ad ends. Motorola employed the same technique when it called the Motorola Atrix 4G "the World's most powerful smartphone" back in 2011.

Truth be told, Motorola has made its modular accessories much easier to use when compared to LG's clunky system on the LG G5. While Motorola's statement that there have been no innovations in the industry since 2007 is far from the truth, we will go ahead and agree that the Moto Mods system does bring something to the table that feels genuinely fresh.


source: Moto via Techdroider

Related phones

Moto Z Force
  • Display 5.5" 1440 x 2560 pixels
  • Camera 21 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh
Moto Z Play
  • Display 5.5" 1080 x 1920 pixels
  • Camera 16 MP / 5 MP front
  • Processor Qualcomm Snapdragon 625, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 3510 mAh

FEATURED VIDEO

34 Comments

1. shahinctg123

Posts: 39; Member since: Nov 23, 2014

yesss.... its innovation.... removing headphone jack.... and bringing a new innovative color!!!! same design year over year... yess... its I-innovation!!! ;)

2. BLUEBLASTER

Posts: 926; Member since: Feb 23, 2014

No your wrong. It took courage to do that! (PS I don't care I didn't use you're)

3. xdza1979

Posts: 296; Member since: Aug 08, 2015

Courage the coward dog ?

14. sumpil

Posts: 91; Member since: Feb 02, 2016

I have no problem with the removal of the headphone jack but this is not innovative because it doesn't create anything new!

31. King_bilo

Posts: 115; Member since: May 20, 2015

well, i hate apple but truth is, the future of mobile devices doesnt include withers or jacks. eventually they will be a thing of the past. Like antennas lol, I dont know why apple will make so much noise about removing the jack but also, i dont understand anybody who criticises the move(except you hate it because of the earpod marketing scam). these are ports which will disappear eventually

25. bubbadoes

Posts: 1225; Member since: May 03, 2012

you must be referring to the shamesung lineup of phones. and when shamesung removed the out dated 3.5 jack next year please be in this forum so that I can remind you! unless you go out and change your avatar and username like techiexp did--but his post can be spotted a mile away

28. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

Soooooo Apple adding water resistance to their devices just came out of nowhere? I'm quite sure SAMSUNG had something to do with that.

4. Well-Manicured-Man

Posts: 673; Member since: Jun 16, 2015

Guys, wake up. Smartphones are a mature product category now. Can someone let me know which break through innovations happened in the last years in PC industry? The only thing happening there are faster CPUs or GPUs. Some years ago SSDs were introduced which provide higher data speeds. Long story short: The smartphone as such has been introduced into the mass market and society. There won't be any groundbreaking innovations that leave smartphones without these features in the dust. It is all about improving what is already there. In some niches there might be something really new but society won't care - only some geeks maybe. Since profit margins for flagship smartphones are so incredibly high (way too high), the next thing to happen is profit margin consolidation through competition.

5. BoardDWorld

Posts: 117; Member since: Aug 17, 2016

They made this add before they saw the Mi MIX.

6. Well-Manicured-Man

Posts: 673; Member since: Jun 16, 2015

Mi MIX is nothing new or special. Sharp has this kind of design already introduced into the market with Aquos since years.

9. BoardDWorld

Posts: 117; Member since: Aug 17, 2016

Piezo ceramic speaker, ultrasonic proximity, All ceramic body.. Aquos did it first in a commercially but Mi MIX did it better with higher screen ratio.

11. ibend

Posts: 6747; Member since: Sep 30, 2014

plus bigger hype plus high-end specs plus affordable price plus more known brand plus wider availability (minus production number limitation, if the rumor were true :-/)

13. Master_Oogway

Posts: 104; Member since: Oct 06, 2016

I seriously doubt in 'wider availability'....

15. sumpil

Posts: 91; Member since: Feb 02, 2016

You are correct, Xiaomi confirmed that it is only going to be available in China.

30. ibend

Posts: 6747; Member since: Sep 30, 2014

that phone available for pre-order on gearbest... and that phone have lots of LTE bands...

32. BoardDWorld

Posts: 117; Member since: Aug 17, 2016

I think there's going to be a lot of refunds if there's only 10,000 per month. I have someone in China getting one for me but even that is going to be a lottery style purchase via their Mi Market app. Here's live GSMA poll results on who wants one, or one in this form factor(currently 93%) Only 6 % want to wait for the next iPhone:http://www.poll-maker.com/results864283x06bf4fC9-35#tab-2

26. Se7eNMONK3YS

Posts: 10; Member since: Aug 06, 2012

I think the point was it's been done, xiaomi is maturing it.

33. yoghibawono

Posts: 240; Member since: May 04, 2016

if nothing special, tech sites wont even bother to cover or be hyped about it...like Aquos.....

7. sunnyfpy

Posts: 277; Member since: May 12, 2013

Attachments are expensive, not worth the slight enhancements Become bulky.

8. Nopers unregistered

Battery covers and that is it.

16. sumpil

Posts: 91; Member since: Feb 02, 2016

New ideas are expensive and it takes time for prices to come down.

10. R-vjn

Posts: 301; Member since: Jan 07, 2013

well, those phones include all the phone moto built too..!

12. roldefol

Posts: 4744; Member since: Jan 28, 2011

Between their unbreakable ShatterShield and the mods, I think it's actually fair for Moto to make this claim. Trouble is that it's coming from a company that took a backseat during the smartphone market explosion of 2011-2012. They needed this kind of innovation four years ago. It's going to take a lot of marketing muscle and and end to Verizon' Droid exclusivity to bring Motorola back to the top.

17. Zylam

Posts: 1813; Member since: Oct 20, 2010

At least it's got a 90's vide to it. Would have been beyond cringe worthy other wise.

18. Darckent

Posts: 89; Member since: Sep 17, 2016

Mi mix s**ts on every phone out right now

19. MingLiangChen

Posts: 329; Member since: Jul 06, 2012

That's if every aspect of it is at least on par or not far from the best that's out there. 91% screen to body ratio doesn't make it s**t on other phones.

21. Darckent

Posts: 89; Member since: Sep 17, 2016

The technology alone in the phone for the ultrasonic speaker and proximity just pushed the mi mix into the future You have a 6inch plus screen in a phone not much bigger than the iphone7 plus, which by the way hasn't brought anything new and has used the same design for three years

23. MingLiangChen

Posts: 329; Member since: Jul 06, 2012

Ya. Maybe I shouldn't compare other aspects (camera and updates mainly) to things like Samsung considering the price.

27. Se7eNMONK3YS

Posts: 10; Member since: Aug 06, 2012

I love the look of the mi mix and the specs, would I buy one, I'm not sure. I've had a xiaomi phone and loved it, but the customer support, or if anything goes wrong and to resell is difficult. Unless they do what oneplus have done and offer it to a UK carrier.

34. yoghibawono

Posts: 240; Member since: May 04, 2016

I dont understand this, why would you think to buy something then thinking of selling it? an impulsive buyer traits I dont have. I buy because I like, until it's broken or I have finally have enough money to buy a new one I gave mine to my little brother/sister/nephew/niece.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.