More talk surfaces about a 2017 launch of AR glasses from Apple

More talk surfaces about a 2017 launch of AR glasses from Apple
Last month, tech "evangelist" Robert Scoble left a social media post about what could be Apple's next big product. In the post, Scoble claimed that Apple and optics company Carl Zeiss were working on a pair of Augmented Reality glasses to be released later this year. Appearing on the February 5th "This Week in Tech" show, Scoble repeated his prediction and insists that his sources come from "the highest level" of Apple. Speaking of those at the top of the tech titan, CEO Tim Cook has been weighing the merits of VR and AR and has come out strongly in favor of the latter. "We are high on AR for the long run. We think there's great things for customers and a great commercial opportunity. So we're investing," Apple's Chief Executive said last summer.

Scoble says that the announcement introducing the glasses could come as soon as this summer, or could be pushed back to next year. He also says that he wouldn't be surprised to find an introduction of the device made in conjunction with the completion of Apple's new campus, or during an event to honor the tenth anniversary of the iPhone.

Zeiss appeared at CES last month in the AR pavilion, but had nothing new to offer. Scoble claims that Apple has told the optics firm to keep quiet until Apple has something to announce about the glasses. Zeiss does offer the VR One Plus, a headset similar to Google Daydream or the Samsung Gear VR. Securing a smartphone to the headset gives the phone VR or AR properties.

source: TWIT via AppleInsider

FEATURED VIDEO

13 Comments

1. Mxyzptlk unregistered

I'm ready to see what Apple comes up with.

6. sgodsell

Posts: 7367; Member since: Mar 16, 2013

Nobody here expected you to say anything different, especially an Apple zealot like you. Like I said in the past. If Apple made and sold a poop on a stick. Then you would be ready for that as well Mxyzptlk, and you would be right in front claiming that its the best poop on a stick.

10. mikehunta727 unregistered

Sounds like you want a nice long tight group hug from Tim Cook and Jony Ivy

13. Mxyzptlk unregistered

He does.

8. Unordinary unregistered

AR glasses. Lame. Unless they seamless work across their platform for artists/ photographers, etc and come up with something actually useful in their current succeeding industry.

2. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

Look like they finally had a "courage" to release it, and I can start hearing Jony Ive voice saying this, is the most advance AR in the world.

4. ibend

Posts: 6747; Member since: Sep 30, 2014

This is the BEST... augmented reality device... we ever make...

3. cheetah2k

Posts: 2256; Member since: Jan 16, 2011

Who cares. They are already too late to the market - but for sure they will TRY to re-invent the wheel and claim they are better.. No doubts it will be awarded a 9.8 score from PA as well just because... its Apple All the isheep will follow and all hail Tim Cock and his AR zombies

5. ibend

Posts: 6747; Member since: Sep 30, 2014

because apple is the innovation itself.... even Sir Isaac Newton will never formulate the theory of gravity without apple... /s

7. kiko007

Posts: 7493; Member since: Feb 17, 2016

"already too late to the market - but for sure they will TRY to re-invent the wheel and claim they are better" Lmfao.....name one product currently available to consumers that blazes the trail for AR. One. "All the isheep will follow and all hail Tim Cock and his AR zombies" Oh.....you're one of THOSE retards. You know, the ones that hate things that are popular not out of objectivity, but strictly out of pure hipsterism? Gotta love it when poor bastards like you hit the web with your cancerous negativity!

11. mikehunta727 unregistered

"too late" Please tell me who is "killing the AR game" right now with their products? It is still a early field that will blow up soon though, AR industry is still in it's infancy and it's anyone's game atm. Another "Android fan" who makes us actual Android tech lover fans look bad by spewing sad nonsense

9. cheetah2k

Posts: 2256; Member since: Jan 16, 2011

kiko007. I see its much too late for you bro. I'm not poor BTW, just fuelled with enough common sense to know better :) Maybe safari wont let you do it, but try a google search on AR some time and you'll find what you're looking for ;)

12. kiko007

Posts: 7493; Member since: Feb 17, 2016

"kiko007. I see its much too late for you bro." Right..... "I'm not poor BTW, just fuelled with enough common sense to know better :)" Lol...Two things: A) I like how you ASSUMED the use of the word "poor" had something to do with your bank account. Very telling bro. Very telling indeed. B) Looks as though your "common sense" didn't help you finish grade school. *Fueled "Maybe safari wont let you do it, but try a google search on AR some time and you'll find what you're looking for ;)" Are you autistic? Serious question.....

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.