Apple working with Carl Zeiss on Augmented Reality Glasses?
Will Apple be able to learn from the mistakes made by Google with Google Glass?
According to a social media post by tech evangelist Robert Scoble, Apple and optics company Carl Zeiss are teaming up to produce Augmented Reality based glasses. Scoble was tipped off to the project by a Zeiss employee. An example of AR glasses is Google Glass, which allows the user to see information displayed on top of a real-life background. That project became too ambitious (and expensive) for a consumer product and while it has been halted by Google, it might return some time in the future. Scoble says in his post that he believes that Apple and Zeiss will introduce its AR glasses some time this year.
Cook was also impressed by the success of Pokemon GO. The mobile video game uses AR to allow a player to spot Pokemon hiding in the real world, using the screen on his or her phone. During the conference call following Apple's fiscal third quarter earnings, Cook said that AR is going to be "huge."
source: RobertScoble via CNET
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