Apple working with Carl Zeiss on Augmented Reality Glasses?

Will Apple be able to learn from the mistakes made by Google with Google Glass?

Will Apple be able to learn from the mistakes made by Google with Google Glass?


According to a social media post by tech evangelist Robert Scoble, Apple and optics company Carl Zeiss are teaming up to produce Augmented Reality based glasses. Scoble was tipped off to the project by a Zeiss employee. An example of AR glasses is Google Glass, which allows the user to see information displayed on top of a real-life background. That project became too ambitious (and expensive) for a consumer product and while it has been halted by Google, it might return some time in the future. Scoble says in his post that he believes that Apple and Zeiss will introduce its AR glasses some time this year.

Apple CEO Tim Cook has been talking about the possibility of Apple making a huge investment in AR, which he sees as having more possibilities than VR. While the executive sees Virtual Reality as being useful for education and gaming, during the summer he said that the market for AR "is the larger of the two, probably by far."

Cook was also impressed by the success of Pokemon GO. The mobile video game uses AR to allow a player to spot Pokemon hiding in the real world, using the screen on his or her phone. During the conference call following Apple's fiscal third quarter earnings, Cook said that AR is going to be "huge."

Back in November, Bloomberg reported that Apple was working on AR glasses that would pair with an iPhone just like the Apple Watch. That report claimed that Apple had ordered enough parts and components for testing. It cited a source who said that the product wouldn't be ready until 2018.

source: RobertScoble via CNET

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8 Comments

1. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Well, at least they're trying to make something new.

3. buccob

Posts: 2952; Member since: Jun 19, 2012

Lol, are you serious?

4. cmdacos

Posts: 3875; Member since: Nov 01, 2016

Good point

2. Arch_Fiend

Posts: 3944; Member since: Oct 03, 2015

AR is where it's at fr the possibles I image are so amazing, so are my VR ideas but they are less realistic lol.

6. sgodsell

Posts: 6863; Member since: Mar 16, 2013

AR and VR are different. Now that's not to say that one is better than another. Each one is better for different reasons. I believe MR in the future is the best of both worlds. Having a VR display gives you the greatest FOV for video and graphics in a headset. This is where AR has the lowest FOV today. Just look at hololens has a FOV of around 30°. Not to mention if you want full emersion then AR today doesn't offer that. Where as VR has full emersion today. Now combine a VR headset with cameras in front of this headset, and you can get not only AR, but the best of both worlds from one headset. Hence MR.

8. vincelongman

Posts: 5627; Member since: Feb 10, 2013

Yep, MR is the endgame Not why AR fans keep putting down VR No need to choose, MR will bring the best of both

5. Khyron

Posts: 397; Member since: Sep 28, 2015

IGLASS =$1000 ALL made of plastic but the best glass ver made

7. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Too bad Zeiss isn't made in Germany any longer, and their optics quality has taken a hit since they were bought out.

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