Apple's Tim Cook claims that AR is larger than VR, "probably by far"

Apple's Tim Cook claims that AR is larger than VR,
Earlier today in an interview with ABC News, Apple CEO Tim Cook has reconfirmed his company's interest in augmented reality (AR) and virtual reality (VR).

It's not the first time we're hearing about Apple looking into these new fields; in the past, Cook came out on several occasions confirming that AR and VR are two avenues that Apple is exploring behind closed curtains. What makes this specific interview interesting, however, is the extra detail topping that Cook offered.

Here's an excerpt from the interview:


Going even further, Apple's CEO argued that AR can be used to provide more social experiences:


But don't let Cook's enthusiasm for AR fool you into believing that Apple is discounting VR as a field with limited potential. Cook continued the interview by claiming that VR has "some really cool areas there for education and gaming".

Long story short, Cook appears to believe that AR could be the more useful technology of the two in the long run. Also, VR is cool.

Do you guys agree with Cook's opinions on AR and VR?

source: ABC News via Apple Insider

FEATURED VIDEO

41 Comments

1. kiko007

Posts: 7383; Member since: Feb 17, 2016

I agree. AR has many more practical uses, while VR holds more games centric purposes. I want HoloLens to succeed because it places AR before VR, even though it happens to be a combination of the two concepts.

3. trojan_horse

Posts: 5868; Member since: May 06, 2016

Yup, bruh. I think VR is mostly great for multimedia purposes. AR is a more versatile and it throws real-world experiences into the mix.

8. Martineverest

Posts: 521; Member since: Oct 27, 2015

cook said so because macbook pro cant power vr

23. ibend

Posts: 6747; Member since: Sep 30, 2014

can it run AR? :v

25. kiko007

Posts: 7383; Member since: Feb 17, 2016

I would imagine they'd be making a standalone device, similar to HoloLens, rather than use the MacBook line as a crap shoot honestly.

40. xondk

Posts: 1904; Member since: Mar 25, 2014

generally AR can be anything from those cards you see for handheld consoles and such, scan and something pops up, so yeah, probably, AR is significantly lighter in load.

39. vincelongman

Posts: 5579; Member since: Feb 10, 2013

Why not both? MR (mixed reality), its both AR and VR Technology isn't quite ready yet, but it will eventually take over both (even tech for AR/VR, it's just getting there)

5. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

You think Apple will focus hard on it?

13. kiko007

Posts: 7383; Member since: Feb 17, 2016

I hope so. Like Trojan said, it's more versatile. Some of the staff they've poached over the years would suggest they've been working on it for a while. I wouldn't be surprised if they had hardware prototypes in the works.

14. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

Could be huge.

15. kiko007

Posts: 7383; Member since: Feb 17, 2016

No doubt. One of the few things I like about Cook's Apple is how they go about things discretely. The team they have working on this are almost on the same level as the HoloLens team......so MSFT and Apple are set to duke it out for the AR space. I wouldn't rule out Google either lol.......

20. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

More choice for us, always good bro.

16. bossman

Posts: 264; Member since: Jan 27, 2016

VR is not only game or entertainment centric. It just hasn't been utilized into real world usage. VR can be used as job simulators, training, and sports practice. Ex. , there can be car driving or plane flying VR simulators to help people learn how to drive or fly. Another example is self-sports practice for sports like boxing and fencing.

19. kiko007

Posts: 7383; Member since: Feb 17, 2016

Virtual reality........ VIRTUAL...... lol. You can't utilize it in real world scenarios because that's not it's purpose.

21. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

Dude, did you really post that?

26. bossman

Posts: 264; Member since: Jan 27, 2016

Explain?

28. lyndon420

Posts: 6366; Member since: Jul 11, 2012

Virtual reality and augmented are two different things, except augmented takes some virtual aspects into play. Look up their definitions and you'll understand. Augmented brings alot more of actual reality into whatever it is that you're playing or working on.

30. bossman

Posts: 264; Member since: Jan 27, 2016

I'm talking about full on software experience without any augmented reality to experience what something feels like in real life.

31. kiko007

Posts: 7383; Member since: Feb 17, 2016

That's not....... even theoretically possible. You're talking about some Matrix level crap that isn't feasible.

36. TerryTerius unregistered

I don't think he's talking about having a system where you dive into an environment, so much as having one where you are stationary (or have limited room to move) and have to use objects around you. Think about a VR racing game for example, that is connected to physical controls you operate with your hands. There is not anything particularly otherworldly or highly advanced about that. There has already been much discussion about using VR for job training and things of that nature... though I suppose that would heavily depend on exactly what the job entails, and whether or not virtual tours or training are really enough for that particular field or position. And in some cases, like the Air Force; VR would basically be a step down from what they already do with full simulation rigs. Or depending on the company, they may be able to replicate environments by doing something similar to The Void in Times Square. Granted, hopefully with more advanced equipment.

37. romeo1

Posts: 802; Member since: Jan 06, 2012

Here in holland they bought vr devices for the childhospital and with the 360 camera they can feel like they are at home. Vr also has allot of potential saying 1 is better than another (while they both are pretty new) means nothing. Tim cook is a real business man and will always promote what his company is doing or investing in.

2. KingSam

Posts: 1329; Member since: Mar 13, 2016

At is far more applicable and practical. Vr is pure entertainment.

17. Settings

Posts: 2942; Member since: Jul 02, 2014

Why not combine both technologies, AR and VR?

22. vincelongman

Posts: 5579; Member since: Feb 10, 2013

That's MR (mixed reality) I reckon that's the endgame Technology isn't quite ready yet (even for AR/VR, it's just getting there)

4. ctdog4748

Posts: 797; Member since: Mar 05, 2016

I'll just put a large popcorn in the microwave, and await the inevitable influx of posters saying how Tim Cook doesn't know what he's talking about/doing/saying/isn't a visionary like Jobs was, etc, etc.

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I think that is wgat younger saying, but ylire trying ro a t like you're climing that is what we qill say. Apple can tall talk about VR all the want. All they dropped was a viewmaster. At Samsung and Microsoft actually have something ro show foe tbeir work. Hololens Looks awesome. I haven't tried the Gear VR, but i plan tonride the coaster at Six Flags that uses it. That has to be cool. Apple is a ring like Nintendomuse to do. They let Sega eushbto market with their crap, and Nintendo come up with something slower but better. We will see gown serious you are. I actually think VR isn't going ro be a big deal. But a Hololens video game qould take the cake. It's loke a live action movie.

6. murali_v_2000

Posts: 36; Member since: Jan 31, 2012

Always good to get a suppply-chain guy's viewpoint...

7. Martineverest

Posts: 521; Member since: Oct 27, 2015

interpretation: macbook pro is not capable of vr.facebook and htc have occupied vr space.it be very difficult to succed there

9. Pabliell

Posts: 172; Member since: Mar 22, 2016

Augmented reality is bigger than virtual? Is that a joke? Try to explore a virtual room in augmented reality, try entire city. You can't.

12. Barney_stinson

Posts: 672; Member since: May 30, 2016

think bigger!!!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.