Currently situated as the United States’ fourth largest carrier, and likely soon to be the third largest carrier, T-Mobile has single-handedly changed the landscape of wireless service.
Through a variety of “un-carrier” announcements over the past 18-20 months, we have seen new paradigms for selling wireless service, paying for handsets, and a trend of seeing the once ubiquitous two-year contract slowly leave center stage.
T-Mobile has also aggressively been positioning its rate plans, with the individual plans all having unlimited data in one flavor or another. Lately, the family plans have been getting attention, coupled with aggressive incentives to help families recoup the costs of switching carriers (cancelation fees, equipment purchases, etc.).
Those changes were quickly mimicked by the rest industry, and it has proven to be a goldmine for T-Mobile, as the carrier has seen subscriber additions in the millions quarter-over-quarter, casting a shadow over its competition, a trend that is expected to continue through the remainder of the year.
Most recently, T-Mobile introduced unlimited music streaming for a number of popular music apps, the list of which is expanding and will soon include Google Play Music.
Now it is time for “Un-carrier 7.0,” whose announcement will be made today in San Francisco. Team Magenta is billing this announcement as, “this time it’s personal.” So what might T-Mobile and its highly visible CEO John Legere have in store for us?
Whatever it is, we expect that everyone should be able to relate to it in a way that affects them personally, might that mean free data for using social media? Simplified billing saving folks more money? Money is always personal.
All will be revealed as we will be on-site with T-Mobile for the announcement and we will be liveblogging it here. Keep a browser window open just for us! The T-Mobile “Un-carrier 7.0” event is scheduled to begin at 1:00pm PT | 3:00pm CT | 4:00pm ET | 9:00pm GMT!
Live event tracker
|16:31||That's a wrap folks. Keep checking back for more about #uncarrier7 and PhoneArena.com|
|16:30||We're going to wrap things up. We'll have some discussion times with the execs following the event. #uncarrier7|
|16:28||John Legere has let a couple f-bombs here and there, but otherwise has been quite reserved. #uncarrier7|
|16:26||No data caps with the home tower. #uncarrier7 |
|16:25||T-Mobile to participate aggressively in AWS3 and 600MHz auctions next year. #uncarrier7|
|16:18||Moe and Larry are terms for AT&T and Verizon. After surpassing Sprint. T-Mobile wants to go after AT&T. #uncarrier7|
|16:16||Technical superiority to "Moe and Larry" |
|16:14||WI-FI hand off works from VoLTE Only, not legacy 3G network. #uncarrier7|
|16:13||The home T-Mobile tower is only. $25 deposit.|
|16:06||Now time for Q&A.|
|16:05||A full portfolio of devices will support this! #uncarrier7|
|16:05||Call and text worldwide... Add a T-Mobile tower in your house, no charge. #uncarrier7 |
|16:04||The competition is beginning to "sh!t its pants." #uncarrier7 |
|16:03||Free Wi-Fi calling and free to the US when traveling internationally. #uncarrier7 |
|16:02||Simple Global update... #uncarrier7 Wi-Fi calls to the US from abroad are free.|
|16:00||For all the details. #uncarrier7 |
|16:00||No authentication needed, just sign through the "captcha"... No extra charge.|
|15:59||#uncarrier7 enable T-Mobile customers to have unlimited texting while in flight. Unlimited. Incl visual voice-mail |
|15:58||Next step with an exclusive partnership with Gogo. In flight connection.|
|15:56||The set up is plug and play... Simple set up is the experience desired.|
|15:55||The personal cell site is made by ASUS. #uncarrier7|
|15:53||It's free. If you're a simple choice customer, you can have it. #uncarrier7 |
|15:52||It's a home router too. 802.11ac. |
|15:52||"It's a T-Mobile tower in your house."|
|15:51||T-Mobile is also offering a personal hot spot. |
|15:48||Every customer will be able to get a device through a trade in. Whether on JUMP or not. One time deal. #uncarrier7|
|15:47||Every phone sold will be out of the box Wi-Fi enabled.|
|15:47||"Every Wi-Fi connection just became part of T-Mobile" #uncarrier7|
|15:46||#uncarrier7 the feature is available now. |
|15:45||Here's how T-Mobile will roll out to customers. #uncarrier7|
|15:44||Any Wi-Fi environment this can be supported. #uncarrier7.|
|15:44||Apple will be first OEM to participate. #uncarrier7.|
|15:44||#uncarrier7 this is a big deal. It is not an easy hand off cell-to-Wi-Fi. |
|15:43||This was referenced during the Apple announcement yesterday.|
|15:42||Seamless handoff between cellular call and Wi-Fi. #uncarrier7|
|15:42||Here's something new. Next gen Wi-Fi and texting. |
|15:41||4Q 2014... New low band LTE markets. #uncarrier7|
|15:39||T-Mobile customers use 3x the data if an AT&T customer. #uncarrier7|
|15:38||17 markets with wide band LTE. #uncarrier7|
|15:37||First with VOLTE. |
|15:37||Competition can't keep up with pace of growth.|
|15:36||We were the first to connect cell sites with fiber. #uncarrier7|
|15:35||T-Mobile carrying 10x the data versus 3 years ago. #uncarrier7|
|15:34||#uncarrier7 a tsunami of mobile Internet data. |
|15:33||Now Neville Ray. Head of T-Mobile network. |