IDC: Apple iPad's market share drops under 40% in Q1


According to the latest survey from IDC, the Apple iPad lost market share during the first quarter of 2013 in the global tablet market, despite a decent gain in the number of units shipped year-over-year. At the end of the first quarter, the Apple iPad represented 39.6% of global tablet shipments which is a rather sharp decline from the 58.1% market share that the device held at the end of last year's first three months. The actual number of iPads shipped rose to 19.5 million units from 11.8 million last year. That 65.3% gain was overshadowed by the 282.6% gain in tablets shipped during the same period by Korean manufacturer Samsung. Sammy finished second to Apple with 17.9% of the global tablet market after the first quarter, up from the 11.3% slice of the tablet pie owned by the company last year. In terms of actual units shipped, Samsung transported 8.8 million tablets, up sharply from 2.3 million last year.

ASUS finished third with a 5.5% share of the global tablet market, thanks to a 350% increase in shipments over the year. Amazon and Microsoft round out the top five with 3.7% and 1.8% of the market respectively.

Just yesterday, BlackBerry CEO Thorsten Heins said that the tablet market is terminal, giving the product just five more years to live. But overall, tablet shipments in the first quarter rose over 142% year-over-year to reach 49.2 million units.

source: IDC via AppleInsider

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32 Comments

1. ZeroCide

Posts: 816; Member since: Jan 09, 2013

WOW others are kicking butt. :) It'll soon catch up to apple.

27. anywherehome

Posts: 971; Member since: Dec 13, 2011

Apple's customers are completely different market so they don't need to catch up to Apple - their customers simply don't know there is any much better mobile OS (the biggest failure of Google's marketing), proof, just facts: 1) Apple's customers buy mainly old models (iPhone 4S, old iPad, not iPhone 5 with poor results) 2) best seller of Android phones is the high end SGS3, best seller is always the high end in the Android world, not any low end or any old model = different markets till they find they can have more and much better for lower price and Apple falls

28. amir1975

Posts: 22; Member since: Aug 18, 2012

I really enjoy watching people realize that Apple is nothing just a Logo and powerful propaganda. i have an iPad mini too, planning to sell it and buy a SAMSUNG GALAXY NOTE 8.0 N5100. a smart Geek! never buys apple products any more! they are too simple to satisfy a geek. for Dumb people, they do.

32. anywherehome

Posts: 971; Member since: Dec 13, 2011

I recommend you to wait for some next Nexus..... Samsung's updates suck....

34. amir1975

Posts: 22; Member since: Aug 18, 2012

thanks for advice, but Nexus series have a main problem which i encountered it in Apple products before : they all suffer from lack of MICRO SD slot. i really need it, so with all respects for Google products, i cant go for them.

33. anywherehome

Posts: 971; Member since: Dec 13, 2011

btw, I know it from 2007 :)

2. samsungisthebest

Posts: 4; Member since: Feb 07, 2013

The important thing is the number of shipments because of many new low quality tablets begin to appear

18. Aeires unregistered

The important thing is the number of shipments because of many new high quality tablets begin to appear. Samsung isn't making low end tablets and their sales are massively improving.

3. AngryAppleCustomer.

Posts: 30; Member since: May 01, 2013

This is bad stats... Apple hasnt release any new products, and after everyone buys an apple product, there'd be less phones to purchase. Im very certain that when the iphone 6 comes out, the entire graph is gonna show apple, and youd need high resolution to even see a pixelnof samsung on it. Apple ftw.

4. tedkord

Posts: 17463; Member since: Jun 17, 2009

Riiiiiight. Because Samsung didn't sell more smartphones than Apple when the iPhone 5 was released.

6. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

Ted this guy is the iOS version of GMracer1

8. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I don't understand his nick with respect to what he wrote.

12. AngryAppleCustomer.

Posts: 30; Member since: May 01, 2013

Samsung sold something because they do it three months before an apple product releases. It would be suicide if samsung launched a device at the same time as an iphone release. Fact.

14. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Fact." Based on what, your opinion?

16. AngryAppleCustomer.

Posts: 30; Member since: May 01, 2013

No, my facts are based on what phonearena posts.

13. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"This is bad stats..." The fact that at the moment Apple has not released any new products doesn't make those stats wrong. So get your facts straight!

19. Aeires unregistered

Shut up, Taco.

5. Reverence

Posts: 224; Member since: Jul 16, 2012

Asus gaining market share nothing surprising because nexus 7 is affordable, Apple losing and SAMSUNG GAINING MARKET SHARE WITH THOSE UGLY TABS=It's difficult to understand

22. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

"UGLY TABS" based on one biased opinion. I happen to buy 24 units for a company and 2 different model for myself. Will buy the third unit if Samsung get its specification and price right. Namely a 8" Super AMOEL, big.LITTLE processor and a kick ass GPU.

7. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Newton's law of gravity?

9. InspectorGadget80 unregistered

Hahahah

10. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Good news. :)

11. Hemlocke unregistered

The iPad Mini sold 12.5 million units last quarter, and the best selling Android tablet, the Nexus 7, hasn't sold 5 million since launch. Either this analyst is misinformed, the PENs who report "shipped" versus Apple's "sold" are lying, or the channel is just stuffed to bursting with Android tablets.

21. Aeires unregistered

I thought the Kindle Fire is the top selling Android tablet.

25. tedkord

Posts: 17463; Member since: Jun 17, 2009

Calm down. It was always going to happen. We've seen it with Mac/PC. We've seen it with smartphones. Why would tablets be different?

15. Mxyzptlk unregistered

I think this analyst needs to analyze his inaccurate figures.

17. rusticguy

Posts: 2828; Member since: Aug 11, 2012

"Apple will have to rethink about criminally high profit margin" maybe sooner than expected.

23. tedkord

Posts: 17463; Member since: Jun 17, 2009

It was inevitable, just like with smartphones. You don't have to like the fact that Android is now outselling iOS in tablets as well as smartphones. You just have to live with it.

26. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Asus makes the Nexus 7/10? Wonder if that's where they're seeing the massive growth from.

29. Aeires unregistered

Samsung makes the N10. Asus' Transformer series was a hot item as well.

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